📌 Core Information
🔹 Job Title: Content Marketer (Editorial and Thought Leadership)
🔹 Company: Insider
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time (Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (US-based applicants preferred)
🚀 Job Overview
Key aspects of this role include:
- Owning Insider’s executive thought leadership content program
- Creating ghostwritten articles, keynotes, and high-impact long-form content
- Partnering with senior leadership to translate insights into compelling narratives
- Managing multiple projects and deadlines while maintaining narrative quality
- Leveraging AI tools to enhance content creation workflow and scale output
ASSUMPTION: This role requires a high degree of independence, initiative, and strong organizational skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Own and lead Insider’s executive thought leadership content program
✅ Develop high-impact long-form content: including blog posts, whitepapers, research reports, and customer stories
✅ Partner directly with Insider’s founders, executive team, and cross-functional leaders to translate their perspectives into high-quality editorial outputs
✅ Build scalable frameworks for creating content even when stakeholder input is limited, fragmented, or last-minute
✅ Conduct research across MarTech, AI, SaaS, and enterprise CX topics to create best-in-class insights, benchmarks, and original POVs
✅ Work cross-functionally with Brand, Product Marketing, Demand Gen, AR, Comms, and Sales teams to align messaging
✅ Use AI tools (LLMs, agents, augmentation platforms) to research, accelerate drafts, refine content, and scale output while maintaining human editorial quality
✅ Adapt complex, technical, or data-driven topics into clear, accessible, business-relevant storytelling for multiple audiences
✅ Own internal presentation and narrative development for select high-stakes investor meetings, partner presentations, and leadership briefings
✅ Manage multiple projects and deadlines while protecting narrative quality and attention to detail
✅ Support other content needs as required
ASSUMPTION: This role may require working outside of typical working hours to collaborate with senior stakeholders and manage projects across different time zones.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Journalism, Communications, or related field (or equivalent experience)
Experience: 3-5+ years of experience in editorial content, thought leadership, or executive communications, preferably within SaaS, MarTech, AI, or adjacent B2B technology industries
Required Skills:
- Exceptional writing, editing, and storytelling skills
- Direct experience ghostwriting or writing on behalf of senior executives
- Highly organized, proactive, and able to operate with minimal supervision
- Demonstrated ability to synthesize complex ideas and quickly turn partial information into high-quality drafts
- Experience applying AI tools and platforms as part of content creation, research, and workflow optimization
- Ability to manage multiple concurrent projects with tight deadlines and shifting priorities
- Curious mindset with a passion for technology, SaaS business models, AI trends, and enterprise customer engagement
Preferred Skills:
- Experience writing for US-market B2B audiences
- Deep understanding of SEO and GEO, and their relation to Content Marketing
- Well-versed in best practices and content performance analytics
- Excellent project management skills
- Extremely comfortable working in a dynamic and fast-paced environment
ASSUMPTION: Candidates with experience in B2B technology industries and a strong understanding of AI tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (AI-estimated, based on experience level and industry standards for Content Marketing roles in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work outside of typical hours as needed
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B SaaS for Customer Experience and Marketing
Company Size: 1,001-5,000 employees (Mid-sized enterprise)
Founded: 2012
Company Description:
- Insider is a B2B SaaS company that drives growth for its clients by offering an AI-native platform for Customer Experience and Marketing
- The platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform
- Insider is trusted by over 1,200 global businesses, including many prestigious Fortune 500 companies and top brands in retail, automotive, and travel
- The company has recently unlocked unicorn status and has been recognized as a leader in various industry reports and awards
Company Specialties:
- Online Marketing
- Predictive Analytics
- Web Personalization
- E-commerce
- Mobile Platforms
- Omnichannel marketing
Company Website: https://useinsider.com/
ASSUMPTION: Insider is a well-established and rapidly growing company in the B2B SaaS space, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Content or a similar senior leadership position
Work Arrangement: Full-time, remote work with a preference for US-based applicants
Growth Opportunities:
- Potential to grow into a leadership role within the Content team or expand into other areas of the business
- Opportunities to work on high-impact projects and collaborate with senior stakeholders
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Insider’s content strategy and thought leadership efforts.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States is a large and diverse country with varying time zones and regional cultures
- Insider has a remote-first work culture, with employees located across the country and around the world
- This role requires collaboration with senior stakeholders and cross-functional teams, which may involve working across different time zones
Work Schedule: Full-time (40 hours per week), with flexibility to work outside of typical hours as needed
ASSUMPTION: Working remotely for a mid-sized enterprise like Insider requires strong self-motivation, time management, and communication skills to succeed in a distributed work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Content assessment or test project
- Final interview with the hiring manager or senior leadership
- Background check and onboarding
Key Assessment Areas:
- Writing and storytelling skills
- Ability to synthesize complex ideas
- Project management and organizational skills
- Cultural fit and alignment with Insider’s values
- Understanding of AI tools and their application to content creation
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio or examples of your best work, if applicable
- Prepare for the content assessment or test project by reviewing Insider’s content and thought leadership efforts
- Research Insider’s company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Content Marketing, Thought Leadership, Ghostwriting, Editorial Writing, Research, Project Management, AI Tools, SaaS, MarTech, Customer Experience, Technical Writing, SEO, Data Analysis, Communication, Collaboration, Creativity
ASSUMPTION: Insider uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your visibility to the hiring team.
🛠️ Tools & Technologies
- AI tools and platforms (LLMs, agents, augmentation)
- Content management systems (CMS)
- Project management tools
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
- Research and analytics tools
ASSUMPTION: Insider uses a variety of tools and technologies to support its content creation and marketing efforts, and candidates should be comfortable working with these platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric mindset
- Collaboration and teamwork
- Integrity and transparency
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and cross-functional
- Flexible and adaptable
- Remote-friendly and globally distributed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a customer-centric mindset and a passion for creating high-quality content?
- Are you comfortable using AI tools and platforms to enhance your content creation workflow?
- Do you enjoy collaborating with senior stakeholders and cross-functional teams?
ASSUMPTION: Insider values candidates who are a strong cultural fit, with a growth mindset, and a passion for driving results in a dynamic, remote-friendly work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines with shifting priorities
- Working with senior stakeholders who have limited availability or fragmented input
- Adapting to a fast-paced, dynamic work environment
- Balancing the need for high-quality content with the pressure to scale output quickly
- Navigating a remote work environment with a globally distributed team
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset to succeed in this role.
📈 Similar Roles Comparison
- This role focuses more on thought leadership and executive communications than traditional content marketing roles
- Insider’s focus on AI and enterprise customer engagement sets it apart from other B2B SaaS companies
- Career path opportunities may include growing into a leadership role within the Content team or expanding into other areas of the business
ASSUMPTION: This role offers unique opportunities for candidates interested in thought leadership, AI, and enterprise customer engagement within the B2B SaaS industry.
📝 Sample Projects
- Ghostwriting a thought leadership article for Insider’s CEO on the future of AI in marketing
- Creating a research report on the state of the MarTech industry and its impact on enterprise CX
- Developing a customer story highlighting Insider’s impact on a Fortune 500 company’s customer engagement strategy
ASSUMPTION: These sample projects demonstrate the range of content creation and thought leadership opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for Insider’s thought leadership efforts, and how this role fits into that strategy?
- How does Insider support the professional development and growth of its content team members?
- What are the biggest challenges facing the Content team in the next 12-24 months, and how can this role help address them?
- How does Insider measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the Content team track?
- What is the work environment like for remote employees at Insider, and how does the company support work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the content assessment or test project by reviewing Insider’s content and thought leadership efforts
- Research Insider’s company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
