Content Marketing Associate

📌 Core Information

🔹 Job Title: Content Marketing Associate

🔹 Company: Crux

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Accelerating Crux's content program and establishing the company as a thought leader in clean energy finance
• Planning and executing content strategies that boost SEO performance and drive desired actions across sales and partnerships channels
• Creating compelling content that simplifies complex topics related to clean energy finance, tax credits (TTCs), tax equity, debt, regulatory changes, etc.
• Collaborating with design teams to produce videos, infographics, and other multimedia assets for distribution across channels
• Leading the organic strategy and execution for Crux’s social media channels

ASSUMPTION: This role requires a strong understanding of clean energy finance and related topics, as well as exceptional writing and organizational skills to manage multiple projects and priorities effectively.

📋 Key Responsibilities

✅ Plan and execute content strategies that boost SEO performance and drive desired actions across sales and partnerships channels

✅ Create compelling content that simplifies complex topics related to clean energy finance, tax credits (TTCs), tax equity, debt, regulatory changes, etc.

✅ Help shape a long-term content calendar aligned with marketing goals while managing shifting priorities effectively

✅ Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels

✅ Analyze data from multiple sources to inform content strategies and build narratives that resonate with target audiences

✅ Lead the organic strategy and execution for Crux’s social media channels

✅ Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high level of content quality

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven decision-making to achieve marketing goals and establish Crux as a thought leader in the clean energy finance space.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: 3-5 years of proven experience in writing-heavy roles tied to finance or clean energy

Required Skills:

• Ability to quickly grasp technical details related to energy development & manufacturing, financial structures, and regulatory frameworks
• Strong organizational skills to plan campaigns effectively while managing competing priorities
• Exceptional writing skills to make complex topics accessible and engaging for diverse audiences
• An eye for detail and strong instincts around communicating topics visually
• Proficiency in data analysis: Ability to extract insights and craft compelling narratives based on findings
• Collaborative mindset with comfort working autonomously or alongside design/marketing/commercial teams to execute campaigns seamlessly

Preferred Skills:

• Experience with SEO best practices and tools
• Familiarity with social media management platforms
• Knowledge of content management systems (CMS)

ASSUMPTION: Candidates with a strong background in content marketing, exceptional writing skills, and a solid understanding of clean energy finance will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $115,000 base salary plus a prorated company-wide bonus between $20k-$30k tied to revenue goals plus equity in the form of stock options

Benefits:

• Fully paid Employee healthcare benefits, including dependent coverage
• Remote-first company with quarterly onsite meetings
• $400 WFH stipend
• Mission-driven company with the best team around

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is competitive for a Content Marketing Associate role in the clean energy finance industry, considering the required experience level and the remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2023

Company Description:

• Crux is a capital markets technology company focused on transforming the way clean energy and manufacturing projects are financed in the US
• The company's platform, market intelligence, and expert team help developers and manufacturers raise capital through all stages of project development and operation
• Crux's first offering is the leading platform for tax credit transfers

Company Specialties:

• Clean energy finance
• Tax credit transfers
• Capital markets technology

Company Website: www.cruxclimate.com

ASSUMPTION: Working at Crux offers applicants the opportunity to be part of a mission-driven, fast-growing startup in the clean energy and technology sectors, with a focus on driving innovation in capital markets.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to Holly Bowers, Content Marketing Strategist

Work Arrangement: Remote-first with quarterly onsite meetings

Growth Opportunities:

• Potential career progression into senior content marketing roles or other areas within the company, such as commercial or product teams
• Opportunities to work on high-impact projects and contribute to the company's growth and success
• Chance to develop expertise in clean energy finance and related topics

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in content marketing within the clean energy and technology sectors.

🌍 Location & Work Environment

Office Type: Remote-first with quarterly onsite meetings

Office Location(s): Not specified (remote work arrangement)

Geographic Context:

• Crux is a remote-first company, allowing for greater flexibility in work-life balance
• The company's focus on clean energy and technology sectors provides opportunities to work on innovative and impactful projects
• The remote work arrangement enables applicants to work from anywhere in the United States

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling provide applicants with a high degree of work-life balance and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home content assignment
• Final interview with the content marketing team

Key Assessment Areas:

• Writing and content creation skills
• Understanding of clean energy finance and related topics
• Organizational skills and ability to manage multiple projects
• Cultural fit and alignment with Crux's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of clean energy finance and related topics in your application materials
• Showcase your writing and content creation skills through examples or a portfolio

ATS Keywords: Content Strategy, SEO, Writing, Data Analysis, Collaboration, Organizational Skills, Visual Communication, Social Media Management, Clean Energy Finance, Tax Credits, Tax Equity, Debt, Regulatory Changes

ASSUMPTION: Applicants should focus on demonstrating their strong writing and content creation skills, as well as their understanding of clean energy finance and related topics, to succeed in the interview process.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: Applicants should be comfortable using various content management systems, SEO tools, and data analysis tools to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.
• Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.
• Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.
• Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product, and we show that to each other.
• Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive.

Work Style:

• Collaborative and team-oriented
• Fast-paced and results-driven
• Focused on customer needs and market trends

Self-Assessment Questions:

• Do I have a strong passion for clean energy and driving innovation in capital markets?
• Am I comfortable working in a fast-paced, collaborative environment with a focus on customer needs?
• Do I have strong writing and content creation skills, as well as a solid understanding of clean energy finance and related topics?

ASSUMPTION: Applicants should assess their alignment with Crux's values and work style to ensure a good cultural fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively in a fast-paced environment
• Quickly grasping technical details related to energy development, manufacturing, financial structures, and regulatory frameworks
• Balancing the need for high-quality content with the demands of a fast-paced, results-driven work environment
• Adapting to a remote work arrangement and maintaining effective communication with team members

ASSUMPTION: Applicants should be prepared to manage multiple projects and priorities effectively, adapt to a remote work environment, and quickly grasp technical details related to clean energy finance and related topics to succeed in this role.

📈 Similar Roles Comparison

• Content Marketing Specialist (Clean Energy)
• Content Marketing Manager (Renewable Energy)
• Senior Content Marketing Specialist (Sustainability)

ASSUMPTION: These roles share similarities with the Content Marketing Associate role at Crux, focusing on content creation, strategy, and marketing within the clean energy and sustainability sectors.

📝 Sample Projects

• Developing a comprehensive content strategy for Crux's blog and social media channels
• Creating a series of in-depth articles explaining complex tax credit (TTC) structures and their impact on clean energy projects
• Producing a multimedia campaign showcasing Crux's platform and its benefits for clean energy developers and manufacturers

ASSUMPTION: These sample projects demonstrate the range of content creation and marketing tasks that the Content Marketing Associate may be responsible for at Crux.

❓ Key Questions to Ask During Interview

• How does Crux plan to expand its content marketing efforts in the coming months, and how would this role contribute to that growth?
• Can you describe the team structure and dynamics within the content marketing department and how this role would fit into that structure?
• How does Crux support the professional development and growth of its content marketing team members?
• What are the most significant challenges facing the clean energy finance industry, and how does Crux's platform address those challenges?
• How does Crux's remote work arrangement support a healthy work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the company, and the industry to make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your writing and content creation work to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.