Content Marketing Coordinator – Hybrid

📌 Core Information

🔹 Job Title: Content Marketing Coordinator – Hybrid

🔹 Company: Staff Financial Group

🔹 Location: Marietta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (3-6 years)

🔹 Remote Status: Hybrid (Marietta, GA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content strategies across multiple channels
• Utilizing data-driven insights to optimize marketing campaigns
• Managing web marketing traffic and brand visibility
• Leading the marketing team in delivering high-quality content

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness and engagement through strategic content marketing.

📋 Key Responsibilities

✅ Develop and execute engaging content strategies across multiple channels

✅ Utilize data-driven insights to optimize marketing campaigns

✅ Manage web marketing traffic and brand visibility

✅ Lead the marketing team in delivering high-quality content

✅ Analyze SEO & web traffic to drive future marketing strategies

ASSUMPTION: The role involves a mix of strategic planning, content creation, and data analysis to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-6 years of experience in content marketing or a related field

Required Skills:

• Strong writing & editing skills with an analytical mindset
• Hands-on experience with HubSpot, SEO, and WordPress
• Creative problem-solver with exceptional communication skills

Preferred Skills:

• Experience with data analysis tools
• Familiarity with project management software

ASSUMPTION: Candidates should have a proven track record in content marketing and be comfortable working with data to inform their strategies.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 (Based on experience and market rates for mid-level marketing roles in the Atlanta area)

Benefits:

• Medical, Dental, Vision benefits
• 401(k) match
• 2 weeks PTO

Working Hours: Full-time, with flexibility to work from home a few days a week

ASSUMPTION: The salary range is based on market research for mid-level marketing roles in the Atlanta area, with consideration for the hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Staff Financial Group specializes in placing accounting and finance professionals with organizations ranging from public accounting to Fortune 500 companies.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2003. The company has over two decades of experience in the staffing and recruiting industry.

Company Description:

• Staff Financial Group is a recognized leader in the industry, with a proven track record of placing highly qualified professionals.
• The company offers temporary and permanent placement services, as well as project/staff augmentation.
• They serve a diverse range of clients, from public accounting firms to Fortune 500 companies.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's expertise in the staffing and recruiting industry may provide unique insights and opportunities for marketing their services.

📊 Role Analysis

Career Level: Mid-Level. This role requires a balance of experience and strategic thinking to drive marketing efforts effectively.

Reporting Structure: The Content Marketing Coordinator will likely report directly to the Marketing Manager or Director, with the opportunity to lead and mentor junior team members.

Work Arrangement: Hybrid. This role offers the flexibility to work from home a few days a week, with the remainder of the time spent on-site in Marietta, GA.

Growth Opportunities:

• Potential advancement to a Marketing Manager or Director role as the company grows
• Expanding skills and knowledge in content marketing, SEO, and data analysis
• Gaining experience in managing and mentoring junior team members

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing for better work-life integration.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Marietta, GA, with the option to work from home a few days a week.

Office Location(s): 1000 Parkwood Circle SE, Suite 300, Marietta, GA 30067

Geographic Context:

• Marietta is located northwest of Atlanta, offering a suburban environment with easy access to the city's amenities.
• The area is known for its historic homes, museums, and parks, providing a pleasant work-life balance.
• Marietta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with flexible hours and the opportunity to work from home a few days a week

ASSUMPTION: The hybrid work environment allows for better work-life balance and may attract candidates who value flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Hiring Manager
• In-person or virtual interview with the Marketing Team
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Writing and editing skills
• Content marketing strategy and planning
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
• Provide examples of successful content marketing campaigns you've led or contributed to.
• Demonstrate your understanding of the company and its industry by addressing how your skills and experience align with their needs.

ATS Keywords: Content Marketing, SEO, Web Marketing, Data Analysis, Writing, Editing, HubSpot, WordPress, Communication, Creative Problem-Solving, Marketing Strategy, Brand Awareness, Engagement

ASSUMPTION: Applicants should focus on demonstrating their content marketing expertise and strategic thinking throughout the application process.

🛠️ Tools & Technologies

• HubSpot
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• WordPress
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Creative

Self-Assessment Questions:

• How do you approach balancing creativity with data-driven decision-making in content marketing?
• Can you provide an example of a time when you had to adapt your content marketing strategy due to changing circumstances?
• How do you ensure your content resonates with your target audience and drives engagement?

ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style throughout the application and interview process.

⚠️ Potential Challenges

• Managing multiple marketing channels and content formats
• Keeping up with industry trends and best practices in content marketing
• Balancing the need for creativity with data-driven decision-making
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn and adapt, and effective communication with team members.

📈 Similar Roles Comparison

• This role differs from a Content Marketing Manager in that it may have less strategic oversight and more focus on day-to-day content creation and execution.
• Compared to a Marketing Specialist, this role requires more strategic thinking and leadership in driving content marketing efforts.
• Career progression from this role could include advancing to a Marketing Manager or Director position, or specializing in a specific area of content marketing.

ASSUMPTION: Understanding the differences between related roles can help candidates determine if this position is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new product launch
• Analyzing SEO data to inform content marketing decisions and improve search engine rankings
• Managing a team of content creators to produce high-quality, on-brand content for multiple channels

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and strategic focus of the Content Marketing Coordinator role.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate and support each other in achieving our goals?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of content marketing efforts, and how are they tracked?
• How does the hybrid work arrangement work in practice, and what resources are available to support remote work?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare examples of successful content marketing campaigns you've led or contributed to
• Follow up with a polite email to Joe (joe@stafffinancial.com) one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.