📌 Core Information
🔹 Job Title: Content Marketing Executive
🔹 Company: Nexford University
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving brand building and learner acquisition through strategic, creative, and AI-enhanced content marketing.
- Collaborating with cross-functional teams to create cohesive campaigns and optimize content workflows using HubSpot CRM and CMS.
- Leveraging AI tools to boost productivity, creativity, and testing capabilities.
- Continuously improving performance through A/B testing and content experiments.
ASSUMPTION: This role requires a strong blend of creativity, technical proficiency, and a deep understanding of B2C marketing to succeed.
📋 Key Responsibilities
✅ Contribute to and execute content strategies across multiple channels, including blog, social, email, web, and more.
✅ Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust.
✅ Manage and optimize content workflows using HubSpot CRM and CMS.
✅ Partner with performance marketing, design, and product teams to craft cohesive campaigns.
✅ A/B test messaging, content formats, and CTAs to continuously improve performance.
✅ Co-own content calendar management and ensure timely, high-quality delivery.
✅ Ideate on content experiments to drive organic growth.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3+ years of B2C content marketing experience, preferably in a tech startup or digital-first brand.
Required Skills:
- Proven expertise in B2C content marketing and storytelling.
- High comfort level using AI tools to enhance productivity and creativity.
- Expertise in HubSpot CRM and CMS, including content personalization, segmentation, and automation.
- Strong organizational skills and the ability to manage multiple projects.
- Thrive in fast-paced environments and adaptability to change.
- Deep alignment with the company's mission to expand access to education.
Preferred Skills:
- Experience with AI-driven content creation and optimization tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and its mission.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Estimated based on industry standards for a mid-level content marketing role in a remote, global organization)
Benefits:
- Flexible work arrangements and a remote-first culture.
- Opportunities for professional growth and development in a fast-growing, mission-driven organization.
- Competitive benefits package (specific details not provided).
Working Hours: Full-time (40 hours per week), with a focus on outcomes rather than hours worked.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in a remote, global organization. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Small to Medium (Based on the company's description and the role's requirements)
Founded: 2019 (According to the company's website)
Company Description:
- Nexford University is a global, affordable, and 100% online university focused on preparing learners for the careers of tomorrow.
- The company aims to reimagine higher education by making it more accessible, flexible, and relevant to the modern world.
- Nexford University is committed to expanding access to education and reducing student debt.
Company Specialties:
- Online higher education
- Affordable and accessible learning
- Career-focused curriculum
- Global learning community
Company Website: nexford.org
ASSUMPTION: Nexford University is a relatively young and fast-growing organization, which may present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: Mid-level (Based on the required experience and the role's responsibilities)
Reporting Structure: Reports directly to the Head of Content Marketing
Work Arrangement: Remote (Solely) - This role does not require an on-site presence and can be performed entirely remotely.
Growth Opportunities:
- Potential career progression into senior or management roles within the content marketing team or the broader organization.
- Opportunities to work on diverse and impactful projects that align with the company's mission.
- Chances to develop skills in AI-driven content marketing and other emerging technologies in the EdTech industry.
ASSUMPTION: Given the company's focus on continuous learning and improvement, there may be opportunities for professional development and growth within this role.
🌍 Location & Work Environment
Office Type: Remote - The company operates entirely online, with no physical offices.
Office Location(s): N/A - The company has a remote-first culture, and employees can work from anywhere.
Geographic Context:
- The company operates globally, with learners and employees from various countries around the world.
- The remote work environment allows for a high degree of flexibility and work-life balance.
- The company's global nature may require occasional collaboration with team members in different time zones.
Work Schedule: Flexible - The company focuses on outcomes rather than hours worked, allowing employees to manage their time effectively.
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Content assessment or challenge
- Final interview with the hiring manager or other team members
- Background check and onboarding
Key Assessment Areas:
- Content creation and storytelling skills
- HubSpot CRM and CMS proficiency
- AI tool integration and usage
- Project management and organizational skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your B2C content marketing experience and relevant skills.
- Include examples of your content creation work, such as blog posts, social media campaigns, or email newsletters.
- Demonstrate your understanding of the company's mission and how your skills and experience align with its goals.
ATS Keywords: B2C content marketing, AI tools, HubSpot CRM, storytelling, project management, remote work, EdTech, learner acquisition, brand building
ASSUMPTION: The application process may involve content-related assessments or challenges to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- HubSpot CRM and CMS
- AI-driven content creation and optimization tools (specific tools not mentioned)
- Project management tools (specific tools not mentioned)
ASSUMPTION: The company may provide training or resources to help the successful candidate develop proficiency in the required tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven - The company is committed to expanding access to education and reducing student debt.
- Innovative - The company leverages technology and AI to reimagine higher education.
- Global - The company operates globally and values diversity and inclusion.
Work Style:
- Remote-first - The company operates entirely online, with no physical offices.
- Flexible - The company focuses on outcomes rather than hours worked.
- Collaborative - The company values cross-functional teamwork and partnership.
Self-Assessment Questions:
- How do your personal values align with the company's mission to expand access to education?
- Are you comfortable working in a remote, flexible, and collaborative environment?
- Do you have experience using AI tools to enhance productivity and creativity in a content marketing role?
ASSUMPTION: The company places a strong emphasis on cultural fit and may use the interview process to assess the candidate's alignment with its values and work style.
⚠️ Potential Challenges
- The role may require occasional collaboration with team members in different time zones, which could impact communication and coordination.
- The company's fast-paced and innovative nature may present challenges in keeping up with changes and new initiatives.
- The role may require the candidate to manage multiple projects simultaneously, which could be challenging for those who struggle with organization or time management.
- The company's global nature may require the candidate to adapt to diverse cultural contexts and perspectives.
ASSUMPTION: The successful candidate should be adaptable, organized, and comfortable working in a fast-paced, global environment.
📈 Similar Roles Comparison
- Content Marketing Manager - This role may have more strategic and supervisory responsibilities, while the Content Marketing Executive role focuses more on day-to-day content creation and management.
- Marketing Specialist - This role may have a broader range of marketing responsibilities, while the Content Marketing Executive role is focused specifically on content marketing.
- Content Strategist - This role may focus more on the strategic planning and development of content, while the Content Marketing Executive role involves both strategy and day-to-day content creation and management.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and culture.
📝 Sample Projects
- Developing and executing a content strategy for a new learner acquisition campaign, including blog posts, social media content, and email newsletters.
- Collaborating with the design team to create visually appealing and on-brand content for the company's website and social media channels.
- Conducting A/B tests on content formats, messaging, and CTAs to optimize performance and drive learner acquisition.
ASSUMPTION: The specific projects the candidate will work on may vary depending on the company's priorities, initiatives, and learner needs at the time of hire.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for the company?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a remote-first, global, and inclusive work environment?
ASSUMPTION: The interview process is an opportunity for the candidate to assess the company's culture, values, and fit for their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2C content marketing experience and relevant skills.
- Prepare examples of your content creation work, such as blog posts, social media campaigns, or email newsletters.
- Demonstrate your understanding of the company's mission and how your skills and experience align with its goals.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
