📌 Core Information
🔹 Job Title: Content Marketing Executive
🔹 Company: Financial Times
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user engagement through targeted content promotion
- Collaborating with cross-functional teams to enhance content visibility
- Analyzing campaign performance and user behavior to inform strategy
- Managing content calendars and ensuring brand consistency
ASSUMPTION: This role requires a strong understanding of both editorial content and marketing strategies to effectively drive user engagement.
📋 Key Responsibilities
✅ Supervise traffic and content consumption trends across user segments to inform content strategy
✅ Own and communicate the content calendar for known user communications across editorial, news, and consumer moments
✅ Plan and implement targeted campaigns using email and onsite messaging to align with engagement goals
✅ Collaborate with the Marketing Automation Team to implement and track content marketing across platforms
✅ Analyze and report on campaign performance and content engagement impact
✅ Liaise with Editorial, Audience Engagement, and CRM teams to identify and act on content promotion opportunities
✅ Ensure all outputs are on-brand, fully QA’d, and meet FT standards
✅ Run test-and-learn initiatives to improve campaign efficiency
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: Proven experience (2-5 years) in content marketing or engagement roles
Required Skills:
- Proven experience in content marketing or engagement roles
- Passion for journalism and editorial quality
- Commercial competence and ability to measure marketing impact
- Data-driven, customer-centric approach
- Organized, committed, and adept at handling multiple stakeholders and deadlines
- Strong collaboration and communication skills
Preferred Skills:
- Experience working in a newsroom-adjacent environment or with editorial teams
- Familiarity with marketing automation platforms
- Knowledge of FT products and reader behaviors
ASSUMPTION: Candidates with experience in journalism or publishing may have an advantage in understanding the FT's content and audience.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated, based on industry standards for mid-level marketing roles in London)
Benefits:
- Generous annual leave
- Medical cover
- Inclusive parental leave packages
- Subsidised gym memberships
- Opportunities to give back to the community
Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing, with a focus on business news and global affairs
Company Size: Large (1,001-5,000 employees), offering a diverse and dynamic work environment
Founded: 1888, with a rich history and established reputation in the industry
Company Description:
- One of the world’s leading business news organisations
- Recognised internationally for its authority, integrity, and accuracy
- Offers a broad range of information, news, and services for the global business community
Company Specialties:
- Business news and analysis
- Global coverage of politics, economics, and finance
- In-depth reporting and investigative journalism
Company Website: Financial Times
ASSUMPTION: The Financial Times is a well-established organisation with a strong brand and reputation in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the wider organisation
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Editorial, Audience Engagement, and CRM
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and work-life balance
Growth Opportunities:
- Progression to senior marketing roles within the organisation
- Expanding skills and knowledge in content marketing and user engagement
- Potential to work on high-impact projects and campaigns
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and global organisation, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): 1 Friday Street, Bracken House, London, England EC4M 9BT, GB
Geographic Context:
- London, a major global city with a vibrant business and cultural scene
- Central location, with easy access to public transportation and amenities
- Diverse and multicultural environment, reflecting the global nature of the organisation
Work Schedule: Typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The Financial Times offers a modern and collaborative work environment, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Content marketing and user engagement strategies
- Data-driven approach and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with the organisation's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Financial Times' content and audience
- Prepare examples of successful content marketing campaigns you've worked on
- Research the organisation and be ready to discuss its mission, values, and recent news
ATS Keywords: Content Marketing, User Engagement, Data-Driven, Campaign Management, Collaboration, FT, Financial Times, Marketing Automation
ASSUMPTION: The interview process at the Financial Times is comprehensive and designed to assess both skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Adobe Campaign, Marketo, or similar)
- Content management systems (e.g., WordPress, Adobe Experience Manager, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
ASSUMPTION: Familiarity with marketing automation platforms and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Independence and integrity
- Quality and accuracy
- Innovation and creativity
- Collaboration and teamwork
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced, with a focus on delivering high-quality content
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
- Flexible and adaptable, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- How do you align with the Financial Times' values, particularly independence and integrity?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach continuous learning and adaptation in your role?
ASSUMPTION: The Financial Times values a diverse and inclusive work environment, with a strong emphasis on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the news industry and evolving user behaviors
- Adapting to a hybrid work arrangement and maintaining productivity
- Navigating a large organisation with complex structures and processes
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of editorial content and user engagement strategies
- Content marketing roles in publishing and media organisations may have more specific audience and content considerations
- Career progression in content marketing may involve moving into senior roles within the marketing department or transitioning to related fields, such as audience engagement or editorial management
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and global organisation, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new FT series on sustainable business practices
- Analyzing user engagement data to inform content strategy and improve article views
- Collaborating with the Editorial team to create a content calendar for a major news event, ensuring timely and relevant coverage
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does the Marketing team collaborate with the Editorial and Audience Engagement teams to promote content and enhance user experience?
- What are the most significant challenges facing the Financial Times in the next 1-2 years, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within the marketing department and the wider organisation?
- How does the hybrid work arrangement support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and organisation, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful content marketing campaigns you've worked on, demonstrating your ability to drive user engagement and promote content
- Research the Financial Times and be ready to discuss its mission, values, and recent news during your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
