📌 Core Information
🔹 Job Title: Content Marketing Executive
🔹 Company: Nexford University
🔹 Location: Remote (US only), District of Columbia (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving brand building and learner acquisition through strategic, creative, and AI-enhanced content marketing
- Contributing to and executing content strategies across multiple channels
- Creating engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
- Leveraging AI tools to enhance the creative process, increase output, and accelerate testing
- Managing and optimizing content workflows using HubSpot CRM and CMS
ASSUMPTION: This role requires a strong blend of creativity, technical proficiency, and a deep understanding of B2C marketing to succeed.
📋 Key Responsibilities
✅ Contribute to and execute content strategies across multiple channels — including blog, social, email, web, and more
✅ Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
✅ Leverage AI tools to enhance the creative process, increase output, and accelerate testing
✅ Manage and optimize content workflows using HubSpot CRM and CMS
✅ Partner with performance marketing, design, and product teams to craft cohesive campaigns
✅ A/B test messaging, content formats, and CTAs to continuously improve performance
✅ Co-own content calendar management and ensure timely, high-quality delivery
✅ Ideate on content experiments to drive organic growth
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of B2C content marketing experience, preferably in a tech startup or digital-first brand
Required Skills:
- Proficient in AI tools to boost productivity and creativity
- Expert in HubSpot CRM and CMS – including content personalization, segmentation, and automation
- Excellent storytelling skills with a sharp eye for detail and tone
- Exceptional organizational skills and ability to manage multiple projects
- Thrive in fast-paced environments and are energized by change
- Deeply mission-aligned – want your work to have a positive global impact
Preferred Skills:
- Experience with SEO best practices
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and experience with AI tools and HubSpot.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level content marketing role in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the US. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Small (11-50 employees) - A close-knit team where individual contributions make a significant impact
Founded: 2019 - A relatively new company with a mission to reimagine the future of education
Company Description:
- Nexford University is an affordable, flexible, and 100% online university focused on preparing learners for the careers of tomorrow
- They aim to provide a high-quality education without the burden of student debt
- Their mission is to expand access to education and make it more relevant and accessible to learners worldwide
Company Specialties:
- Online education
- Affordable education
- Relevant and flexible curriculum
- AI-enhanced learning experiences
Company Website: nexford.org
ASSUMPTION: Nexford University is a mission-driven company focused on making a positive impact on global education.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of strategic thinking, creativity, and technical proficiency
Reporting Structure: Reports directly to the Head of Content Marketing
Work Arrangement: Remote (US only) - This role requires a high degree of self-motivation and time management skills
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and utilize new AI tools and technologies
- Chance to make a significant impact on the company's mission and growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office
Office Location(s): Remote (US only) - This role can be performed from any location in the United States
Geographic Context:
- The United States has a well-established education system with a growing demand for online and affordable learning options
- The remote work environment allows for a high degree of flexibility and work-life balance
- The company's global mission provides an opportunity to make an impact on a worldwide scale
Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role requires a consistent work schedule but offers flexibility in hours
ASSUMPTION: The remote work environment requires strong communication and time management skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Content creation challenge or test project to evaluate skills and creativity
- Final interview with the Head of Content Marketing to discuss the role, team, and company in more detail
Key Assessment Areas:
- Content creation and storytelling skills
- Proficiency with AI tools and HubSpot CRM/CMS
- Ability to manage multiple projects and meet deadlines
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Include a portfolio or samples of your work that demonstrate your creativity and ability to drive results
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently
ATS Keywords: Content Marketing, B2C Marketing, Storytelling, AI Tools, HubSpot CRM, HubSpot CMS, Content Strategy, Project Management, A/B Testing, Content Creation, Brand Building, Learner Acquisition, Social Media, Email Marketing, Web Content, Creative Thinking
ASSUMPTION: The application process may vary based on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- AI tools (e.g., Copy.ai, Frase, or similar platforms)
- HubSpot CRM and CMS
- Project management tools (e.g., Asana, Trello, or similar platforms)
- Content creation tools (e.g., Canva, Adobe Creative Suite, or similar platforms)
ASSUMPTION: The specific AI tools and technologies used may vary based on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven - We exist to expand access to education and make it more relevant and affordable
- Innovative - We embrace technology and data to drive continuous improvement
- Collaborative - We work together to achieve our goals and support each other's success
Work Style:
- Self-motivated - This role requires a high degree of self-motivation and time management skills
- Adaptable - The company is growing and changing rapidly, requiring employees to be flexible and adaptable
- Creative - This role requires a high degree of creativity and the ability to think outside the box
Self-Assessment Questions:
- Do you share Nexford University's mission to expand access to education and make it more relevant and affordable?
- Are you comfortable working independently and managing your own time in a remote work environment?
- Do you have a strong portfolio of content that demonstrates your creativity and ability to drive results?
ASSUMPTION: Cultural fit is a critical factor in success at Nexford University, and candidates should carefully consider how their values and work style align with the company's.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a rapidly changing work environment as the company grows and evolves
- Balancing the need for creativity and innovation with the need for consistent, high-quality content
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to the company's mission.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Specialist, but with a greater emphasis on AI-enhanced content creation and a focus on the education industry
- Unlike many content marketing roles, this position requires a deep understanding of the education sector and a commitment to the company's mission
- Career paths may include advancement to a leadership role within the content marketing team or transition to a related field within the company, such as product management or instructional design
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing a content strategy for a new online degree program, including blog posts, social media content, and email marketing campaigns
- Creating a series of engaging, learner-focused videos to promote the university's unique value proposition
- Conducting A/B tests to optimize content performance and improve conversion rates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all work performed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content marketing strategy for the university?
- What are the most significant challenges facing the content marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team's approach to collaboration and cross-functional partnerships?
- How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are intended to help candidates better understand the role, team, and company, but may not be exhaustive or representative of all topics of interest.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare a portfolio or samples of your work that demonstrate your creativity and ability to drive results
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
