Content Marketing Intern

📌 Core Information

🔹 Job Title: Content Marketing Intern

🔹 Company: Peninsula Open Space Trust (POST)

🔹 Location: Palo Alto, California

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: Hybrid (20-32 hours per week, with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Supporting POST’s content marketing team in various tasks
• Editing web pages and other content
• Organizing and maintaining photo and video libraries
• Drafting blog, email, and social media copy
• Occasionally supporting the Sr. Web Design & Development Manager and Sr. Digital Marketing Manager

ASSUMPTION: This role is designed for a maximum duration of 1,000 hours and reports directly to the Content Marketing Manager.

📋 Key Responsibilities

✅ Fact-check and edit web pages and other content

✅ Collaborate to create and maintain an organized inventory system of photo and video assets

✅ Use Wordpress to lay out web pages for final approval

✅ Draft blog, email, and social media copy; curate and select photos and video clips from a large library of assets

✅ Edit photos and graphics as needed for marketing use

✅ Participate in meetings related to content strategy, marketing analytics, and event promotion, as well as broader team and company meetings

✅ Monitor social media channels and website feedback for comments that require attention

✅ Help gather metrics and insights on website and social media engagement

✅ Maintain our blog and webpage inventories, tracking distribution dates and latest updates

✅ Support the Sr. Web Design & Development Manager with website documentation and testing

✅ Support the Sr. Digital Marketing Manager with UTM creation/tracking, QR code creation/tracking and data collection

✅ Depending on skills and interests, other tasks may include: scriptwriting, filming, video editing, email marketing production, and more

ASSUMPTION: The role may require occasional travel to remote locations and exposure to varying weather conditions.

🎯 Required Qualifications

Education: Pursuing or recently graduated from a degree program in Marketing, Communications, or a related field

Experience: None required, but relevant experience or coursework is a plus

Required Skills:

• Great attention to detail for editing and fact checking
• Strong written and verbal communication skills
• Experience in — or the ability to quickly learn — digital tools such as a content management system (website editing), digital asset management system (photo library), Google Analytics, and more
• Basic Adobe Creative Suite and/or Canva skills a plus
• Social media experience with an understanding of trends and best practices on an array of channels
• Experience or strong interest in content development, like videography, copywriting, and graphic design
• A creative and curious mindset and desire to learn about the various facets of marketing in a collaborative setting
• An interest in the outdoors, nature, conservation, and/or environmental science

Preferred Skills:

• Basic photography and videography skills
• Experience with Wordpress
• Familiarity with SEO best practices

ASSUMPTION: A valid California driver’s license and an insurable driving record are required for this role.

💰 Compensation & Benefits

Salary Range: $25.00 per hour

Benefits:

• State Mandated Sick Leave
• Caltrain Go Pass (if needed)

Working Hours: 20-32 hours per week, with occasional on-site work

ASSUMPTION: This is a temporary position with no discretionary benefits except for state mandated sick leave. Exact timing and scheduling can be flexible to accommodate the appropriate candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services

Company Size: 51-200 employees

Founded: 1977

Company Description:

• POST protects open space on the Peninsula and in the South Bay for the benefit of all.
• Since its founding in 1977, POST has protected more than 87,000 acres of permanent open space, farms and parkland in San Mateo, Santa Clara and Santa Cruz counties.
• POST takes a science-driven approach in its decisions about land acquisition and stewardship so that every property is appropriately cared for.

Company Specialties:

• Conservation
• Land Conservation
• Land Trusts
• Environmental Protection
• Hiking
• Trails
• Redwoods
• Local Farms
• and Wildlife

Company Website: openspacetrust.org

ASSUMPTION: POST is a nonprofit organization dedicated to protecting open space and promoting environmental conservation in the San Francisco Peninsula and South Bay areas.

📊 Role Analysis

Career Level: Entry Level

Reporting Structure: Reports directly to the Content Marketing Manager

Work Arrangement: Hybrid (20-32 hours per week, with occasional on-site work)

Growth Opportunities:

• Learning and gaining experience in various aspects of content marketing
• Potential opportunities to work on special projects or events
• Possibility of full-time employment after the internship, depending on performance and organizational needs

ASSUMPTION: This role is designed to provide a well-rounded introduction to content marketing and the nonprofit sector, with opportunities for growth and learning.

🌍 Location & Work Environment

Office Type: Hybrid (occasional on-site work required)

Office Location(s): 222 High Street, Palo Alto, CA 94301

Geographic Context:

• The Bay Area offers a diverse range of outdoor activities, cultural attractions, and urban environments.
• The Peninsula Open Space Trust is headquartered in downtown Palo Alto, near public transportation.
• The region experiences a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: 20-32 hours per week, with occasional on-site work

ASSUMPTION: The work schedule may vary depending on the intern’s availability and the team’s needs.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and cover letter through the provided application link
• Phone or video screening with the Content Marketing Manager
• In-person or virtual interview with the Content Marketing Manager and other team members
• Background check and reference check (if applicable)

Key Assessment Areas:

• Attention to detail and editing skills
• Communication skills (both written and verbal)
• Creativity and curiosity
• Interest in and knowledge of environmental conservation
• Ability to learn and adapt to new digital tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of and enthusiasm for POST’s mission and values
• Showcase any relevant coursework or projects that showcase your skills in content marketing, editing, or related fields
• Prepare questions to ask during the interview to demonstrate your interest in the role and organization

ATS Keywords: Content Marketing, Intern, Editing, Fact Checking, Digital Tools, Adobe Creative Suite, Canva, Social Media, Content Development, Videography, Copywriting, Graphic Design, Environmental Conservation

ASSUMPTION: Applicants should tailor their application materials to include these relevant keywords to increase their chances of being seen by the organization’s Applicant Tracking System (ATS).

🛠️ Tools & Technologies

• Wordpress
• Digital Asset Management System (e.g., Canto, Brandfolder)
• Google Analytics
• Adobe Creative Suite
• Canva
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the team’s needs and the intern’s skills.

👔 Cultural Fit Considerations

Company Values:

• Nature Connects Us All
• Act Today for the Long-Term
• Commit to Learning and Growth
• Care About How We Work
• Honor Our Collective Strengths

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Adaptable and flexible
• Committed to POST’s mission and values

Self-Assessment Questions:

• How do you align with POST’s core values, particularly “Nature Connects Us All”?
• How comfortable are you working in a hybrid environment, with occasional on-site work required?
• How do you approach learning new digital tools and technologies?

ASSUMPTION: Applicants should reflect on these questions and be prepared to discuss their responses during the interview process.

⚠️ Potential Challenges

• Occasional travel to remote locations and exposure to varying weather conditions
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement, with occasional on-site work required
• Working with a diverse range of stakeholders, including team members, partners, and the public

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss how they would address them in the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on content marketing within the nonprofit sector, with a specific emphasis on environmental conservation
• Compared to roles in the for-profit sector, this role may offer less competitive compensation but more opportunities for personal growth and learning
• Compared to roles in other nonprofits, this role may offer more opportunities for outdoor activities and engagement with nature

ASSUMPTION: Applicants should research similar roles in both the for-profit and nonprofit sectors to gain a better understanding of the unique aspects of this position.

📝 Sample Projects

• Editing and updating the POST website to reflect recent content and events
• Curating and organizing a library of photos and videos for use in marketing materials
• Drafting social media posts and blog articles to promote POST’s mission and events
• Assisting with the planning and execution of a special event or campaign

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary depending on the team’s needs and the intern’s skills.

❓ Key Questions to Ask During Interview

• What are the most important qualities you’re looking for in an intern for this role?
• How does this role fit into the broader content marketing strategy for POST?
• What opportunities are there for growth and learning in this role?
• How does POST support work-life balance for its employees?
• What are the biggest challenges facing POST in the next year, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the provided application link: https://jobs.jobvite.com/peninsulaopenspacetrust/job/obaxwfw8
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask during the interview process to demonstrate your interest in the role and organization
• Follow up with the hiring manager one week after submitting your application, if you have not heard back
• If selected for an interview, be prepared to discuss your assumptions about the role and how you would approach the responsibilities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.