📌 Core Information
🔹 Job Title: Content Marketing Lead (Dental Clinic)
🔹 Company: SEVEN Retail
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy aligned with brand and business goals
- Managing the end-to-end content lifecycle across digital and offline channels
- Collaborating with cross-functional teams to deliver 360° campaigns
- Analyzing content performance and optimizing for engagement and conversions
ASSUMPTION: This role requires a strategic mindset and strong project management skills to coordinate content production and distribution across multiple platforms.
📋 Key Responsibilities
✅ Develop and execute a content strategy aligned with brand and business goals
✅ Plan and manage editorial calendars for campaigns and daily content
✅ Coordinate content production, including shoots with dental professionals and operations team
✅ Collaborate with marketing, creative, and clinic teams to deliver 360° campaigns
✅ Analyze content performance and optimize for engagement and conversions
ASSUMPTION: The role may involve some creative work, such as writing or editing content, but the primary focus is on strategy, management, and coordination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in content marketing, preferably in healthcare, wellness, or lifestyle sectors
Required Skills:
- Proven ability to manage content across multiple platforms
- Strong project management skills and experience leading cross-functional collaborations
- Familiarity with content performance metrics and basic data analysis
- Creative eye with attention to brand voice and storytelling
Preferred Skills:
- Experience with dental or healthcare content
- Fluency in Indonesian
ASSUMPTION: While not explicitly stated, familiarity with the dental industry or its content trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per year (Industry standard for mid-senior level content marketing roles in Jakarta)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Jakarta. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Dental clinics and products)
Company Size: Small (2 employees)
Founded: 2022
Company Description:
- SEVEN Retail is a growing dental clinic and product retailer, focusing on providing high-quality dental care and products to customers in Jakarta.
- The company aims to enhance patient experience and engagement through compelling content.
Company Specialties:
- Dental clinics
- Dental products
- Patient engagement
Company Website: seven-retail.com
ASSUMPTION: As a small company, SEVEN Retail offers a dynamic work environment where employees have the opportunity to make a significant impact on the business.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior content marketing team members or freelancers.
Work Arrangement: On-site, with occasional remote work possibilities for specific tasks.
Growth Opportunities:
- Potential to grow into a marketing management role as the company expands.
- Opportunities to develop skills in content creation, strategy, and analytics.
ASSUMPTION: Given the company's size, growth opportunities may be limited in the short term but could expand as the business grows.
🌍 Location & Work Environment
Office Type: Clinic and office space
Office Location(s): Coalville, UK (Headquarters), Jakarta, Indonesia (Clinic)
Geographic Context:
- Jakarta has a tropical climate with high humidity and heavy rainfall during the wet season.
- The city offers a mix of traditional and modern culture, with various entertainment and dining options.
- Traffic congestion is a common issue in Jakarta, so commuting times can be lengthy.
Work Schedule: Standard office hours (8:00 AM - 5:00 PM) with flexibility for occasional overtime.
ASSUMPTION: The work environment may involve occasional travel to the UK headquarters for meetings or training.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the Marketing Manager
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content strategy and planning
- Project management skills
- Cross-functional collaboration
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and achievements.
- Prepare examples of content strategies you've developed and executed in previous roles.
- Demonstrate your understanding of the dental industry and its content trends.
ATS Keywords: Content strategy, content creation, content distribution, performance analysis, project management, cross-functional collaboration, data analysis, brand voice, storytelling, dental content, healthcare content
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's strategic thinking and content marketing skills.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Drupal
- Social media management tools like Hootsuite or Buffer
- Analytics tools like Google Analytics or social media analytics platforms
- Project management tools such as Asana or Trello
ASSUMPTION: The specific tools and technologies used may vary depending on the company's existing tech stack and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
- Adaptable to change
Self-Assessment Questions:
- How do you ensure that content aligns with the company's patient-centric values?
- Can you provide an example of a time when you had to adapt your content strategy due to changes in the market or business goals?
- How do you approach collaboration with cross-functional teams to deliver successful campaigns?
ASSUMPTION: SEVEN Retail values candidates who are passionate about dental care, innovative in their approach to content marketing, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing content production and distribution for multiple channels and platforms
- Adapting content strategies to align with business goals and market trends
- Collaborating effectively with cross-functional teams, including dental professionals and operations staff
- Analyzing and optimizing content performance to maximize engagement and conversions
ASSUMPTION: The role may require some flexibility in working hours to accommodate content production schedules and team availability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on content marketing and requires a strong understanding of content strategy and lifecycle management.
- In the dental industry, content marketing plays a crucial role in patient education, engagement, and retention.
- This role offers the opportunity to grow into a marketing management position as the company expands.
ASSUMPTION: The specific responsibilities and growth opportunities may vary depending on the company's size and market position.
📝 Sample Projects
- Developing a content strategy to promote a new dental product launch, including blog posts, social media campaigns, and email newsletters
- Managing a content production schedule for a dental clinic's grand opening, including photography, videography, and written content
- Analyzing and optimizing the performance of a dental clinic's website blog to improve patient engagement and conversions
ASSUMPTION: The specific projects and campaigns may vary depending on the company's business goals and market conditions.
❓ Key Questions to Ask During Interview
- How does the company plan to expand its content marketing efforts in the coming years?
- Can you describe the team structure and how this role fits within the organization?
- How does the company support employee growth and development in content marketing?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns?
- How does the company approach collaboration with dental professionals and operations staff to deliver effective content?
ASSUMPTION: The interview questions should focus on understanding the company's content marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare examples of content strategies you've developed and executed in previous roles
- Demonstrate your understanding of the dental industry and its content trends
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
