Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: CodeLink

🔹 Location: Ho Chi Minh City, Vietnam (Remote-friendly)

🔹 Job Type: Full-time, Hybrid (3 days remote per week)

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote-friendly (3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, business-oriented content for B2B tech audiences on LinkedIn and other digital channels targeting the US market.
• Owning the content strategy and production, ensuring a consistent publishing cadence across platforms.
• Collaborating with graphic designers, sales, and technical teams to align marketing efforts with business goals.
• Translating technical concepts into business-friendly narratives that resonate with SME and corporate clients.
• Tracking content performance and suggesting improvements based on engagement and results.
• Contributing ideas and helping refine marketing strategy in collaboration with founders and sales leaders.

ASSUMPTION: This role requires a strong content creator with a deep understanding of the tech industry and a knack for translating complex ideas into engaging, business-friendly content.

📋 Key Responsibilities

✅ Create polished, compelling content tailored to B2B tech audiences for our LinkedIn and other marketing channels.

✅ Own the content calendar and ensure a consistent publishing cadence across platforms.

✅ Collaborate with graphic designers to create visually appealing content that complements written text.

✅ Collaborate closely with sales and technical teams to align marketing efforts with business goals.

✅ Translate technical concepts into business-friendly narratives that resonate with SME and corporate clients.

✅ Track content performance and suggest improvements based on engagement and results.

✅ Contribute ideas and help refine marketing strategy in collaboration with founders and sales leaders.

✅ Assist with other ad hoc marketing-related tasks as needed.

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as the successful candidate will be expected to manage their own time and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience).

Experience: 2+ years of marketing and content creation experience with time spent in a tech or service-based company targeting the US.

Required Skills:

• Fluent in English (writing, speaking, listening, reading) with a strong ability to craft polished marketing content in a wide variety of content forms (short-form, blogs, email marketing, etc).
• A portfolio with samples of your content creation work displaying a range of content types.
• Proven experience creating and managing content on LinkedIn and other social platforms.
• Solid understanding of LinkedIn marketing strategies and outbound content approaches.
• Ability to translate technical ideas into client-friendly messages.
• Experience with leveraging AI tools in your daily workflow.
• Collaborative, flexible, and proactive with a strong can-do attitude.
• Experience collaborating in a cross-functional team environment.

Preferred Skills:

• Familiarity with email nurturing campaigns, marketing automation tools, and CRM tools.

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of SEO best practices and be comfortable working with data to inform content strategy.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Vietnam targeting the US market, the estimated salary range for this position is VND 25,000,000 - 35,000,000 per month (approximately USD $1,070 - $1,540).

Benefits:

• Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance
• Flexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.
• Allowance for everything: meals, parking, petrol, along with unlimited snacks and nice coffee every day.
• Choose from a brand-new Mac or PC device.
• Salary review twice a year with opportunities for promotions and spot awards.
• 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days.
• Yearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
• Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
• Employee-led clubs within the company; games teams, sports teams, etc.
• Modern open-space office with comfortable workspace, a PS4 games room, and chill-out areas.

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options.

ASSUMPTION: While the salary range is not provided, the benefits listed suggest a competitive compensation package for the role and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: CodeLink operates in the IT Services and IT Consulting industry, providing dedicated teams of high-quality professionals to help clients build and release highly impacting products.

Company Size: CodeLink is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: CodeLink was founded in 2016, with a mission to provide high-quality professionals to help clients build and release highly impacting products.

Company Description:

• CodeLink provides dedicated teams of high-quality professionals to help Software Development Managers, Product Managers, and Founders reach product development milestones.
• The company specializes in web app development, mobile app development, quality assurance, UI & UX product design, data engineering, and DevOps services.
• CodeLink serves clients in various industries, with a focus on tech and software development companies targeting the US market.

Company Specialties:

• React, React Native, Node.JS, Ruby on Rails, User Interface Design, Design Thinking, iOS, Android, Web, Java, .NET Core, Nuxeo, Machine Learning, Flutter, AI, and ML

Company Website: http://www.codelink.io

ASSUMPTION: CodeLink's focus on providing dedicated teams to help clients reach product development milestones suggests that the company values collaboration, agility, and a strong work ethic in its employees.

📊 Role Analysis

Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in content creation and B2B tech marketing.

Reporting Structure: The Content Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales, technical, and design teams.

Work Arrangement: This is a hybrid role, with 3 days remote per week and 2 days in the office. The company also offers 4 full remote weeks per year.

Growth Opportunities:

• As CodeLink continues to grow, there may be opportunities for the Content Marketing Specialist to take on more responsibilities or move into a management role.
• The company offers a yearly training budget, professional coaching programs, and other development opportunities to help employees grow in their careers.

ASSUMPTION: Given CodeLink's focus on providing dedicated teams to help clients reach product development milestones, there may be opportunities for the Content Marketing Specialist to work on multiple projects and gain diverse experience.

🌍 Location & Work Environment

Office Type: CodeLink has modern, open-space offices with comfortable workspaces, a PS4 games room, and chill-out areas.

Office Location(s): Ho Chi Minh City, Da Nang, and Ha Noi, Vietnam

Geographic Context:

• Ho Chi Minh City, where the main office is located, is the largest city in Vietnam and a major economic hub in the region.
• The city is known for its vibrant culture, diverse food scene, and growing tech industry.
• CodeLink's offices are located in modern buildings with easy access to public transportation and amenities.

Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options. The company offers a long lunch break and no overtime policy.

ASSUMPTION: While the role is remote-friendly, candidates should be prepared to work in a collaborative, office-based environment when required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the founders

Key Assessment Areas:

• Content creation skills and portfolio
• Understanding of B2B tech marketing and LinkedIn strategies
• Ability to translate technical concepts into business-friendly narratives
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your content creation experience and B2B tech marketing skills.
• Include a portfolio of your work that demonstrates your range of content types and styles.
• Prepare examples of how you've successfully created and managed content on LinkedIn and other social platforms.
• Research CodeLink's company culture and values to ensure a good fit.

ATS Keywords: B2B tech marketing, content creation, LinkedIn marketing, technical writing, cross-functional collaboration, content strategy, performance tracking, AI tools, email marketing, marketing automation, CRM tools, graphic design collaboration, business-oriented content, engagement improvement, proactive attitude, flexible working

ASSUMPTION: As CodeLink is a mid-sized company, the interview process may be more flexible and personal than larger corporations, allowing for more direct interaction with the founders and decision-makers.

🛠️ Tools & Technologies

• Content creation tools (e.g., Google Docs, Microsoft Word, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Design tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: While not explicitly stated, it's assumed that candidates should be comfortable learning and using new tools as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Agility
• Quality
• Customer-centric
• Continuous learning

Work Style:

• Collaborative and cross-functional
• Flexible and adaptable
• Data-driven and results-oriented
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data to inform content strategy and measure performance?
• Do you have a strong customer focus and a knack for translating complex ideas into engaging, business-friendly narratives?

ASSUMPTION: Given CodeLink's focus on providing dedicated teams to help clients reach product development milestones, candidates should be comfortable working in a collaborative, cross-functional environment and be able to adapt to the needs of different projects and clients.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously.
• Candidates should be comfortable working with technical concepts and translating them into business-friendly narratives.
• The role may require occasional travel to client sites or industry events.
• Candidates should be prepared to work in a dynamic, growing environment with evolving priorities and responsibilities.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a fast-paced, innovative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and management for B2B tech audiences on LinkedIn and other digital channels.
• While the role may share similarities with other content marketing positions, the focus on B2B tech marketing and LinkedIn strategies sets it apart.
• Career progression in this role may lead to opportunities in marketing management, strategic planning, or specialized content creation and management.

ASSUMPTION: Candidates should research similar roles in B2B tech marketing and content creation to better understand the unique aspects of this position and how it may fit with their career goals.

📝 Sample Projects

• Creating a series of blog posts or articles that explain complex technical concepts in a business-friendly way for a target audience of SME and corporate clients.
• Developing a content calendar and publishing schedule for LinkedIn and other marketing channels, ensuring consistent and engaging content tailored to B2B tech audiences.
• Collaborating with graphic designers to create visually appealing content that complements written text and enhances engagement.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Content Marketing Specialist may encounter in this role, but the specific projects and priorities may vary depending on the company's needs and the individual's strengths.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and publishing schedule for this role?
• How does the Content Marketing Specialist collaborate with the sales and technical teams to align marketing efforts with business goals?
• What are the most successful content strategies and campaigns that CodeLink has implemented in the past, and how can I contribute to their continued success?
• How does CodeLink support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of content marketing efforts at CodeLink, and how can I help improve upon these metrics?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, priorities, and expectations, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation experience and B2B tech marketing skills, with a focus on your portfolio and LinkedIn marketing experience.
• Prepare examples of how you've successfully created and managed content on LinkedIn and other social platforms, demonstrating your ability to translate technical concepts into business-friendly narratives.
• Research CodeLink's company culture and values to ensure a good fit and prepare thoughtful questions for the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.