📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: eHealth
🔹 Location: USA Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel content marketing strategies
- Collaborating with cross-functional teams to create engaging content
- Optimizing content for SEO and user engagement
- Analyzing content performance and refining strategies
- Managing content tools and vendors
ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and SEO, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage and execute full-funnel content marketing strategies that engage audiences, enhance SEO, and align with the brand’s unique voice
✅ Develop content strategies and consumer journeys in collaboration with audience strategy teams for various products and audiences
✅ Lead all stages of content creation, including drafting clear and engaging content, maintaining dynamic copy, and managing filings with legal/compliance
✅ Partner with marketing audience strategy, SEO, and product teams to optimize content for user journeys and targeted keywords
✅ Define key metrics and monitor the performance of web content using analytics tools to track KPIs
✅ Gather customer data from internal data and audience teams to map out content strategies by audience segment
✅ Partner with SEO to ensure keyword strategies and SEO elements are incorporated into content development and optimization
✅ Collaborate with social, email, and media teams to develop cohesive strategies and messaging across channels
✅ Research competitors to identify content opportunities and trends
✅ Identify and manage content tools and vendors
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of experience managing large scale content strategies and plans with a demonstrable track record of success
Required Skills:
- Advanced writing and editing skills
- Experience with content management systems, such as WordPress
- Experience collaborating with SEO, UX, and product teams
- Critical, strategic thinking
- Achiever mindset with a focus on driving results
- Analytical skills to uncover insights and make data-driven decisions
- Doer attitude with a willingness to roll up sleeves and tackle challenges
- Clear communication skills to lead and influence across decision-makers
- Relationship-building skills to partner effectively with various teams
- Detail-oriented to ensure campaign accuracy and quality
Preferred Skills:
- Experience with Conductor and Frase.io (or similar content and SEO tools)
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing and content strategy skills.
💰 Compensation & Benefits
Salary Range: $112,600 - $140,700 per year
Benefits:
- Annual Performance Bonus
- Array of Benefits Designed to Support Employees’ Personal and Professional Wellness
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role with 5-10 years of experience. Final compensation will depend on individual skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on connecting consumers to quality, affordable health insurance
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1997, with over 25 years of experience in the health insurance industry
Company Description:
- eHealth is a leading online marketplace for health insurance, connecting millions of Americans to quality, affordable health insurance plans
- The company offers a user-friendly platform for comparing and enrolling in healthcare plans, as well as live support from licensed insurance experts
- eHealth is headquartered in Santa Clara, California, with additional offices in Gold River, Austin, Salt Lake City, Indianapolis, and Xiamen, China
Company Specialties:
- Healthcare
- Online Marketplace
- Insurance Agency
- Digital Marketing
- Health Insurance Online Advertising
- Data and Analytics
- Content Marketing
- Group Health Insurance
- Dental and Vision Insurance
- Small Business Health Insurance
Company Website: http://www.eHealth.com
ASSUMPTION: eHealth's focus on connecting consumers to healthcare plans makes this role crucial for driving engagement and conversions through effective content marketing strategies.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: Reports directly to the Director of Creative & Content, with collaboration across various teams, including marketing audience strategy, SEO, product, social, email, and media
Work Arrangement: Remote, with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- Expanding the role's scope as the company grows and enters new markets
- Potential to lead a team or take on a more senior role within the content marketing department
- Opportunities to work on diverse projects and collaborate with various teams, fostering professional development
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success through strategic content marketing.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): USA Remote
Geographic Context:
- eHealth's remote work environment allows for flexibility and work-life balance
- The company's focus on connecting consumers to healthcare plans makes this role essential for driving engagement and conversions across various audiences
- The United States is the primary market for eHealth, with a diverse customer base requiring tailored content strategies
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR
- Take-home content strategy or writing assignment
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- SEO knowledge and application
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing, SEO, and collaboration skills
- Include relevant metrics and achievements from previous roles to demonstrate your impact
- Prepare for the take-home assignment by researching eHealth's brand voice and target audiences
- Practice common interview questions and be prepared to discuss your approach to content marketing and SEO
ATS Keywords: Content Marketing, SEO, Audience Engagement, Content Strategy, Writing, Editing, Data Analysis, Collaboration, Strategic Thinking, Relationship Building, Detail-Oriented, Content Management Systems, Digital Marketing, Analytics Tools, Customer Data Analysis
ASSUMPTION: eHealth's application process may vary depending on the specific role and the candidate's qualifications.
🛠️ Tools & Technologies
- WordPress (or similar content management systems)
- SEO tools (e.g., Conductor, Frase.io, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous learning
- Strong focus on collaboration and cross-functional teamwork
- Results-oriented and achievement-focused
Self-Assessment Questions:
- Do you have a strong track record of driving results through content marketing strategies?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with various teams to achieve common goals?
- Are you committed to continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: eHealth's company culture values strong collaboration, innovation, and a customer-centric approach to driving results.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Balancing the need for creativity and innovation with brand guidelines and SEO requirements
- Adapting to a remote work environment and maintaining productivity
- Staying up-to-date with industry trends and best practices in content marketing and SEO
ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on prioritization, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Content Strategist: While both roles focus on content strategy, the Content Marketing Manager role places more emphasis on execution and optimization, while the Content Strategist role may involve more high-level planning and direction
- Industry-specific context: eHealth's focus on the health insurance industry requires a strong understanding of the target audience and the ability to create engaging, informative content tailored to their needs
- Career path comparison: This role offers opportunities for growth and advancement within the content marketing department, as well as potential career paths in related fields, such as SEO, product management, or marketing leadership
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and specific needs.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, landing pages, and social media content
- Optimizing existing content for SEO and user engagement, resulting in a 30% increase in traffic and a 20% increase in conversions
- Collaborating with the product team to create dynamic, on-brand copy for a new website, leading to a 40% increase in user engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage full-funnel content marketing strategies, optimize content for SEO and user engagement, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy for eHealth's key products, and how this role would contribute to its evolution?
- How does eHealth approach collaboration and communication across remote teams, and what tools do you use to facilitate this?
- What are the most significant content marketing challenges facing eHealth, and how would you address them in this role?
- How does eHealth measure the success of its content marketing efforts, and what key performance indicators (KPIs) do you track?
- What opportunities exist for growth and professional development within the content marketing department and the company as a whole?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the opportunity to make a significant impact on eHealth's content marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing, SEO, and collaboration skills, as well as any relevant achievements or projects
- Prepare for the take-home content strategy or writing assignment by researching eHealth's brand voice and target audiences
- Practice common interview questions and be prepared to discuss your approach to content marketing and SEO
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
