Content Marketing Manager

📌 Core Information

Job Title: Content Marketing Manager

Company: PulsePoint

Location: Newark, New Jersey, United States

Job Type: Hybrid (3 days/week in Newark, NJ office)

Category: Marketing

Date Posted: June 9, 2025

Experience Level: 5-10 years

Remote Status: Hybrid (open to remote candidates)

🚀 Job Overview

Key aspects of this role include:

• Developing and refining brand and product positioning narratives
• Collaborating with cross-functional teams to create customer-centric messaging
• Managing the content lifecycle, from big-idea narratives to tactical creation and distribution
• Optimizing content performance across web, social, and email channels

ASSUMPTION: This role requires a strategic, creative, and execution-focused individual with a strong portfolio of written work that resonates with a technical, decision-making audience. Proficiency in content and project management tools is essential.

📋 Key Responsibilities

Brand & Product Messaging

• Develop and refine brand and product positioning narratives that are consistent, differentiated, and resonate with target audiences
• Collaborate with product marketing and sales teams to craft persona-based, customer-centric messaging that supports go-to-market efforts, pipeline generation, and conversion

Content Strategy & Development

• Create and manage a content calendar that aligns with business objectives, campaign themes, and product launches
• Write and manage the creation of key content assets, including whitepapers, ebooks, blog posts, webinars, event materials, case studies, email marketing copy, website content, and sales enablement collateral

Cross-Functional Collaboration

• Work with digital and social media managers to launch and promote content pieces across paid and organic channels
• Coordinate with the email marketing team to deliver personalized, high-converting campaigns
• Manage external vendors, including freelance writers, designers, and editors, providing clear briefs and direction
• Partner with demand generation and design teams to ensure consistent messaging and asset production across campaigns

Content Repurposing & Amplification

• Extend the life of flagship content by repurposing it into derivative formats: Blog series, emails, social posts, infographics, short videos
• Create content tailored to different stages of the customer journey and across different formats and platforms

Analytics & Optimization

• Measure content performance across web, social, and email using tools like Google Analytics, HubSpot, or similar platforms
• Use performance insights to refine content strategy, improve engagement, and increase conversions
• Run A/B tests on email content, headlines, landing pages, and CTAs to continuously optimize results

ASSUMPTION: A strong understanding of SEO principles, keyword strategy, and on-page optimization is required for this role.

🎯 Required Qualifications

Education & Experience

• Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
• Experience: 5+ years of experience in B2B content marketing, copywriting, or brand storytelling, preferably in advertising, technology, or healthcare

Required Skills

• Proven ability to create high-quality, engaging content that resonates with a technical, decision-making audience
• Strong portfolio of written work (e.g., whitepapers, case studies, webinars) that demonstrates an understanding of complex, platform-based value propositions
• Demonstrated experience in managing email campaigns and collaborating across marketing functions
• Proficient in content and project management tools (e.g., HubSpot, WordPress, Asana, Google Analytics)

Preferred Skills

• Deep understanding of SEO principles, keyword strategy, and on-page optimization
• Experience in managing freelancers, agencies, and internal stakeholders

ASSUMPTION: Familiarity with design tools (Canva, Figma, Adobe) is a plus.

💼 Compensation & Benefits

Salary Range

Salary Range: $100,000 - $125,000 base + $10,000 - $12,500 target annual bonus based on company and individual performance

Benefits

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave and adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• Referral bonus program

ASSUMPTION: This role is hybrid in the Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102); the company is also open to remote candidates.

📊 Company Context

Industry

Industry: Advertising Services

Company Size

Company Size: 51-200 employees

Founded

Founded: 2011

Company Description

• PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes.
• The company is leading a revolution in radical health personalization to help organizations improve how they provide care, education, and support to people when they need it most.
• Through programmatic automation, PulsePoint interprets the hard-to-read signals of the customer journey and understands the connection points between relevance and engagement.
• This enables the delivery of a suite of tools that allow for the seamless activation of health options.

Company Specialties

• Programmatic Advertising
• Programmatic Video
• Content Marketing
• Programmatic Mobile
• Data Management
• Native Advertising
• Content Targeting
• Ad Exchange
• Audience Targeting
• Data Transparency
• RTB (Real Time Bidding)
• Advertising Technology
• Health
• Clinical Trials
• Health Tech
• Ad Tech
• Healthcare Marketing
• Patient Recruitment
• Population Health Management
• And Programmatic Health

Company Website

Company Website: PulsePoint

ASSUMPTION: PulsePoint is a technology company using data to accelerate healthcare marketing. It is privately held and has headquarters in New York, New York, with locations in San Francisco, California. The company specializes in programmatic advertising, programmatic video, content marketing, programmatic mobile, data management, native advertising, content targeting, ad exchange, audience targeting, data transparency, RTB (real time bidding), advertising technology, health, clinical trials, health tech, ad tech, healthcare marketing, patient recruitment, population health management, and programmatic health.

📈 Role Analysis

Career Level

Career Level: Mid-level to senior

Reporting Structure

Reporting Structure: This role reports directly to the Vice President of Marketing.

Work Arrangement

Work Arrangement: This role is hybrid, with 3 days per week required in the Newark, NJ office.

Growth Opportunities

• Potential for career advancement within the marketing department or other areas of the organization
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to contribute to the company's growth and expansion in the healthcare marketing industry

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type

Office Type: Hybrid (3 days/week in Newark, NJ office)

Office Location

Office Location: 283-299 Market Street, 4th Floor, Newark, NJ 07102

Geographic Context

• The Newark, NJ office is conveniently located near major transportation hubs and offers easy access to amenities
• The company culture is collaborative, innovative, and data-driven, with a strong focus on employee growth and development

Work Schedule

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The company offers a hybrid work arrangement to balance work-life integration and employee well-being.

💼 Interview & Application Insights

Typical Process

• Phone or video screening
• In-depth behavioral and situational interviews
• Skills assessment or case study presentation
• Final round interviews with key stakeholders

Key Assessment Areas

• Candidates' ability to create compelling content that resonates with a technical audience
• Their understanding of SEO principles and keyword strategy
• Their experience in managing email campaigns and collaborating across marketing functions
• Their ability to work effectively in a hybrid work environment

Application Tips

• Highlight your relevant experience and achievements in content marketing, copywriting, or brand storytelling
• Demonstrate your understanding of SEO principles and keyword strategy in your application materials
• Showcase your ability to create engaging content that resonates with a technical audience
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords

• Content Marketing
• Copywriting
• Brand Storytelling
• SEO
• Email Marketing
• Project Management
• Cross-Functional Collaboration
• Analytics
• Content Strategy
• Sales Enablement
• Content Development
• Freelancer Management
• Digital Marketing
• Web Content Optimization
• Lead Nurturing
• Data Analysis

ASSUMPTION: PulsePoint uses an Applicant Tracking System (ATS) to manage job applications, and candidates are encouraged to include relevant keywords from the job description in their resumes to improve visibility.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Asana
• Google Analytics
• Canva
• Figma
• Adobe

ASSUMPTION: Familiarity with these tools is preferred, but PulsePoint is willing to provide training and support to help candidates succeed in the role.

👔 Cultural Fit Considerations

Company Values

• Innovation
• Collaboration
• Data-Driven
• Customer-Focused
• Integrity
• Accountability
• Continuous Learning

Work Style

• Collaborative
• Innovative
• Data-driven
• Customer-focused
• Agile
• Adaptable
• Continuously learning

Self-Assessment Questions

• How do you align with PulsePoint's core values, particularly 'Innovation' and 'Collaboration'?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you ensure that your content resonates with a technical, decision-making audience, and how do you measure its effectiveness?

ASSUMPTION: PulsePoint values candidates who demonstrate a strong cultural fit, with a focus on innovation, collaboration, data-driven decision-making, and continuous learning.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or meet with clients
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment
• The role may involve managing multiple projects and deadlines, requiring strong organizational skills and attention to detail
• The fast-paced nature of the healthcare marketing industry may present unique challenges and demands

ASSUMPTION: PulsePoint is committed to supporting its employees in overcoming challenges and providing a positive work environment.

📈 Similar Roles Comparison

• This role is similar to other content marketing positions, but with a focus on the healthcare industry and a strong emphasis on data-driven decision-making
• The role requires a unique blend of content creation, project management, and cross-functional collaboration skills
• Candidates with experience in healthcare, adtech, or regulated industries may find this role particularly appealing

ASSUMPTION: PulsePoint encourages candidates to research similar roles and consider how their unique skills and experiences make them a strong fit for this position.

📝 Sample Projects

• Developing a whitepaper series on the benefits of programmatic advertising for healthcare organizations
• Creating a blog series on best practices for content marketing in the healthcare industry
• Managing the production of a webinar series featuring industry experts and thought leaders

ASSUMPTION: PulsePoint encourages candidates to share examples of their work that demonstrate their ability to create high-quality, engaging content for a technical audience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for PulsePoint?
• What are the biggest challenges facing the content marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the company?
• How does PulsePoint support work-life balance for its employees, particularly in a hybrid work environment?

ASSUMPTION: PulsePoint encourages candidates to ask thoughtful questions that demonstrate their interest in the role and the company.

📝 Next Steps for Applicants

• Submit your application through the provided link
• Customize your resume to highlight relevant skills and experiences for this role
• Prepare for phone or video screening interviews, focusing on your content creation and project management skills
• Research PulsePoint's company culture and values to demonstrate your cultural fit
• Prepare for in-depth interviews, showcasing your understanding of SEO principles, keyword strategy, and email campaign management
• Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and asking any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.