📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Digital Air Strike
🔹 Location: Scottsdale, Arizona
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the content engine, crafting various marketing materials, and managing a creative pipeline
- Driving lead generation campaigns and coordinating with design, product, and sales teams
- Creating compelling marketing content, including email campaigns, blogs, social media posts, video scripts, lead magnets, and slide decks
- Writing clear, simple, convincing copy for emails, videos, landing pages, and events
- Managing end-to-end creative projects from start to finish, ensuring budget is spent efficiently with a focus on ROI
ASSUMPTION: This role requires a strong background in B2B marketing with a focus on digital marketing, as well as excellent communication, writing, and creative thinking skills.
📋 Key Responsibilities
✅ Product Knowledge: Understand DAS Technology products and the value they drive for DAS clients.
✅ Creative Management: Own from start to finish the creative process.
✅ Content Creation: Create compelling marketing content, including email campaigns, blogs, social media posts, video scripts, lead magnets, and slide decks.
✅ Copywriting: Write clear, simple, convincing copy for emails, videos, landing pages, and events.
✅ Mockups and Design: Create simple mockups of event flyers, banners, Facebook ads, in Canva/ChatGPT to give our graphics designer creative direction.
✅ Creative Pipeline Management: Manage end-to-end creative projects from start to finish (creative outlines -> creative refinements -> creative approval).
✅ Lead Generation Campaigns: Drive revenue and demo requests for the sales team.
✅ Campaign Conceptualization/Segmentation: Work with the Director of Marketing and leadership to create evergreen lead gen campaigns around car dealership advertising, lead gen, follow-up, reviews, servicing, messaging, and more.
✅ Campaign Execution: Create end-to-end content for your campaigns, including landing pages, ty pages, videos, emails, SMS, and ads to generate warm leads for the sales team.
✅ Paid Media Coordination: Coordinate with the media buying team on the ads you’ll run, coming up with copy, creative, and the funnel. They’ll make the ads run and share results with you.
✅ Analysis & Optimization: Establish Key Performance Indicators for campaigns and analyze campaign data. Conduct A/B testing on various elements of campaigns to continuously improve performance and identify areas for optimization.
✅ Budget: Ensure budget is spent across performance channels efficiently with a focus on ROI.
✅ Events Assistance: Assist the Events Manager with campaigns to help meet registration and attendance goals.
ASSUMPTION: This role requires strong project management and data analysis skills, as well as the ability to quickly adapt to changing industry conditions and business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum of 3-5 years of professional experience in B2B marketing with a focus on digital, including content marketing, online advertising, email, social, and retargeting.
Required Skills:
- Excellent communicator, writer, and creative thinker with the ability to use data to inform all decisions
- Proactive, hands-on, able to think independently while collaborating
- Ability to quickly adapt to changing industry conditions and business needs – pivoting targeting and messaging as needed
- 3+ years in automotive or B2B technology marketing is a plus
- Strong project management and data analysis skills
- Microsoft Dynamics or CRM experience
- You know how to train and use AI tools like ChatGPT for creative, image generation, and other use cases
- Basic design skills with tools like Canva – You can take an idea and make a mockup for marketing creatives
Preferred Skills:
- Cultural contributor to a hard working but fun-loving environment
ASSUMPTION: Candidates with a background in SaaS technology and automotive marketing are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Content Marketing Manager with 3-5 years of experience in the Scottsdale, AZ area)
Benefits:
- Free & company-subsidized medical, dental, and vision plans
- 401k & Roth 401k with company match, incentive stock options, and student loan repayment assistance
- Competitive PTO, 11 paid holidays, paid parental leave, and monthly bonus half-day Fridays
- Free life and disability insurance, mental wellness programs, and pet care discounts
- Tuition and training reimbursement programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with the required experience level in the Scottsdale, AZ area.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Air Strike is a technology company specializing in digital marketing, lead response, and consumer engagement solutions for the automotive industry.
Company Size: 201-500 employees
Founded: 2007
Company Description:
- DAS Technology is the largest automotive Customer Data and Experience Platform (CDXP™), empowering over 9,200 retailers, partners, and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology generating measurable ROI.
- A pioneer in digital response, social media marketing technology, and consumer engagement solutions, the DAS Technology family of solutions deploys omnichannel messaging, mobile apps, software, and consumer engagement technology to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries.
- DAS Technology includes Digital Air Strike, AUTOVATE, BestRide.com, 3 Birds, and the LotVantage Partner Program.
Company Specialties:
- Digital Marketing
- Lead Response Technology
- Streaming Advertising
- Social Media Marketing
- AI Chat
- Power Text
- Online Reputation Management
- Sales Enablement Solutions
- Virtual Retailing
- Video Lead Engagement
- Vehicle Inventory Merchandising
- Consumer Experience
- and CDXP
Company Website: digitalairstrike.com
ASSUMPTION: Digital Air Strike is a well-established company in the digital marketing and technology industry, with a strong focus on the automotive sector.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Director of Marketing and works closely with design, product, and sales teams.
Work Arrangement: On-site, full-time position with a 40-hour workweek.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Content Marketing Manager or Marketing Manager
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on high-impact projects and campaigns that drive business results and contribute to the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, fun, and friendly workplace with a collaborative and supportive team environment.
Office Location(s): 6900 E Camelback Rd, 1100, Scottsdale, Arizona 85251, US
Geographic Context:
- Scottsdale, Arizona is a vibrant and growing city with a strong economy and a high quality of life
- The area offers a variety of cultural, recreational, and entertainment options, as well as excellent dining and shopping
- The company's office is conveniently located near major highways and public transportation, making it easily accessible for employees
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with a one-hour lunch break
ASSUMPTION: The work environment at Digital Air Strike is dynamic, innovative, and supportive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and situational interviews to evaluate problem-solving skills, creativity, and strategic thinking
- Final interview with the Director of Marketing to discuss the role, responsibilities, and company culture
Key Assessment Areas:
- Communication skills and ability to craft compelling marketing content
- Creativity and strategic thinking in developing lead generation campaigns
- Project management and data analysis skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Include specific examples of your work, such as email campaigns, blog posts, or social media posts, to showcase your creativity and writing skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Content Marketing, Digital Advertising, Email Marketing, Social Media Marketing, Lead Generation, Copywriting, Creative Management, Project Management, Data Analysis, Automotive Marketing, SaaS Technology, Microsoft Dynamics, AI Tools, Canva
ASSUMPTION: The application process at Digital Air Strike is competitive, with a strong focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Microsoft Dynamics or CRM
- AI Tools (e.g., ChatGPT)
- Canva
- Various marketing automation and project management tools
ASSUMPTION: Digital Air Strike uses a variety of tools and technologies to streamline marketing processes, improve efficiency, and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow
- Collaboration: We work together to achieve common goals and support each other's success
- Accountability: We take ownership of our responsibilities and hold ourselves and each other to high standards
- Customer Focus: We prioritize the needs and satisfaction of our customers above all else
Work Style:
- Dynamic and fast-paced, with a strong focus on results and performance
- Collaborative and supportive, with a emphasis on teamwork and open communication
- Innovative and creative, with a willingness to take risks and try new things
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?
- Are you comfortable using data to inform your decisions and continuously optimizing your campaigns?
- Do you have a strong sense of accountability and take ownership of your responsibilities?
- Are you a strong communicator and able to work effectively with a diverse range of stakeholders?
- Do you have a passion for innovation and a willingness to embrace change?
ASSUMPTION: Digital Air Strike values employees who are innovative, collaborative, accountable, customer-focused, and able to thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- The role requires a strong background in B2B marketing with a focus on digital marketing, as well as excellent communication, writing, and creative thinking skills.
- The role involves managing a never-ending creative pipeline of flyers, social graphics, emails, etc., which can be challenging and time-consuming.
- The role requires strong project management and data analysis skills, as well as the ability to quickly adapt to changing industry conditions and business needs.
- The role may require occasional travel to attend industry events or conferences.
- The role is based on-site, which may not be suitable for candidates who prefer a remote or hybrid work arrangement.
ASSUMPTION: While this role offers many exciting opportunities and challenges, it also comes with its own set of potential obstacles that candidates should be aware of and prepared to overcome.
📈 Similar Roles Comparison
- Content Marketing Manager at Digital Air Strike vs. Content Marketing Manager at a traditional advertising agency: Digital Air Strike offers a more dynamic, innovative, and data-driven work environment, with a strong focus on digital marketing and technology.
- Content Marketing Manager at Digital Air Strike vs. Content Marketing Manager at a software company: Digital Air Strike specializes in digital marketing and consumer engagement solutions for the automotive industry, while software companies may have a broader range of products and services. However, both roles require strong marketing skills and a deep understanding of the industry.
- Content Marketing Manager at Digital Air Strike vs. Content Marketing Manager at a startup: Digital Air Strike is a well-established company with a strong track record of success, while startups may offer more opportunities for growth and innovation but also come with higher levels of risk and uncertainty.
ASSUMPTION: When comparing this role to similar roles in the industry, candidates should consider the unique aspects of Digital Air Strike's business model, company culture, and work environment.
📝 Sample Projects
- Developing an email campaign to promote a new lead generation product, including copy, design, and A/B testing
- Creating a series of social media posts to announce a company event, including graphics, copy, and scheduling
- Designing a landing page and associated marketing materials for a webinar, including registration form, email invitations, and follow-up emails
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of marketing campaigns and projects they may work on in this role, but the specific projects and responsibilities may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
