📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: UserGems
🔹 Location: Remote U.S.
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Americas, Europe)
🚀 Job Overview
Key aspects of this role include:
- Creating and distributing engaging content across various channels
- Managing webinars and events to drive audience engagement
- Leveraging AI tools for content optimization and workflow efficiency
- Collaborating with cross-functional teams to maintain a structured content calendar
ASSUMPTION: This role requires a strong focus on content quality and audience engagement, with a balance between creativity and data-driven decision making.
📋 Key Responsibilities
✅ Content Creation & Distribution: Distill expert conversations into actionable, engaging content, write compelling short-form content, develop email nurture campaigns, and create distribution plans.
✅ Webinar & Event Planning: Organize, plan, and manage webinars, including topic ideation, speaker coordination, and promotion.
✅ AI Workflow & Optimization: Leverage generative AI tools for research, content outlining, drafting, and polishing, and continuously refine your approach.
✅ Collaboration & Coordination: Maintain a structured content calendar to ensure timely delivery and coordination across marketing channels.
✅ Adaptability: Embrace the dynamic nature of startup life, proactively adapting to new challenges and opportunities as they arise.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: 2-5 years of experience in content marketing, with a proven track record of driving engagement and conversions.
Required Skills:
- Excellent writing skills with the ability to capture attention and communicate clearly
- Proven ability to manage multiple content projects and deadlines
- Strong organizational skills and attention to detail
- Familiarity with AI tools and a willingness to learn and adapt to new technologies
- Ability to work independently and in a team environment
Preferred Skills:
- Experience managing or producing webinars
- Familiarity with email marketing platforms (HubSpot, Marketo, etc.)
- Basic design skills and an eye for visuals
- Knowledge of SEO and AI Search Optimization
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the software development industry, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60k - $75k USD per year. This range is UserGems' reasonable estimate and may vary based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.
Benefits:
- Competitive salary and benefits package
- Flexible work schedule and remote work options
- Weekly standups, virtual happy hours, and in-person off-sites
- Customer-focused and data-driven work environment
- Diverse and inclusive company culture
Working Hours: Full-time, with a flexible work schedule that allows for a healthy work-life balance.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. The benefits package is competitive and designed to support employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered sales and marketing tools for B2B companies.
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with opportunities for growth and impact.
Founded: 2019. UserGems has since grown to serve hundreds of start-ups and public companies, generating over $3 billion in pipeline and $950 million in revenue.
Company Description:
- UserGems is an AI signal platform that helps sales and marketing teams boost their pipeline by capturing valuable buying signals and automating the next steps with AI agents.
- The company has generated significant ROI for its clients, with some seeing more than 15X ROI in closed won revenue.
- UserGems is a remote-first company with employees across the Americas and Europe, fostering a diverse and inclusive work environment.
Company Specialties:
- Sales and revenue acceleration
- Customer success
- Marketing
- Artificial Intelligence and Machine Learning
- SaaS
- Prospecting and deal acceleration
- B2B sales and ABM
Company Website: https://www.usergems.com
ASSUMPTION: UserGems' focus on AI and data-driven decision making sets it apart in the B2B marketing space, offering applicants the opportunity to work with cutting-edge technology.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to grow and make a significant impact within the marketing team.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and customer success.
Work Arrangement: Remote (Americas, Europe). UserGems offers a flexible work schedule and remote work options to support a healthy work-life balance.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for career advancement within the marketing team and beyond.
- The dynamic nature of startup life presents numerous learning opportunities and the chance to take on new challenges as they arise.
- Working closely with cross-functional teams offers the chance to develop a deep understanding of the business and gain exposure to various aspects of the company.
ASSUMPTION: The mid-level nature of this role provides an ideal entry point for candidates looking to grow their careers in B2B marketing and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote. UserGems is a remote-first company with employees across the Americas and Europe.
Office Location(s): San Francisco, CA, USA; Salzburg, Austria
Geographic Context:
- The remote work arrangement allows for a flexible and diverse workforce, with employees from various backgrounds and time zones.
- The company's headquarters in San Francisco, CA, and its European presence in Salzburg, Austria, reflect its global focus and commitment to diversity and inclusion.
- The U.S. and European markets present unique opportunities for audience engagement and content distribution.
Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance. The company offers weekly standups, virtual happy hours, and in-person off-sites to foster a strong company culture and support employee well-being.
ASSUMPTION: The remote work arrangement and flexible work schedule cater to a diverse range of candidates, prioritizing work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Take-home content marketing challenge
- Final interview with the Head of Marketing and other team members
Key Assessment Areas:
- Content creation and distribution skills
- Webinar management experience
- AI tool proficiency and willingness to learn
- Adaptability and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
- Prepare examples of your content marketing work, demonstrating your ability to create engaging and effective content.
- Research UserGems' company values and be prepared to discuss how your skills and experience align with them.
ATS Keywords: Content Marketing, Content Creation, Content Distribution, Webinar Management, AI Tools, Marketing Strategy, Audience Engagement, Thought Leadership, SEO, B2B Marketing
ASSUMPTION: The application process for this role is designed to assess candidates' content marketing skills, adaptability, and cultural fit, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- AI tools: ChatGPT, Gemini, Claude
- Content creation: Google Docs, Microsoft Word, or other word processing software
- Email marketing: HubSpot, Marketo, or other email marketing platforms
- Project management: Asana, Trello, or other project management tools
- Webinar management: Zoom, GoToWebinar, or other webinar platforms
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the candidate's experience and the team's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Move fast, value feedback, and iterate continuously
- Prioritize content quality and impact
- Open communication and constructive feedback
- Flexibility, mental health, and work-life balance
- Competitive and driven by excellence
Work Style:
- Dynamic and fast-paced, with a focus on continuous learning and growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and customer-focused, with a commitment to delivering real value and impact
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable adapting to changing priorities?
- Are you an excellent writer with a strong ability to capture attention and communicate clearly?
- Do you have experience managing multiple content projects and deadlines, and are you comfortable working independently and in a team environment?
ASSUMPTION: UserGems' company values and work style prioritize a dynamic, collaborative, and data-driven approach to content marketing, with a strong emphasis on continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines in a fast-paced, dynamic environment
- Adapting to new challenges and opportunities as they arise
- Working effectively with remote teams across different time zones
- Balancing creativity and data-driven decision making in content creation and distribution
ASSUMPTION: The dynamic nature of startup life presents unique challenges and opportunities, requiring candidates to be adaptable, proactive, and comfortable working in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content quality and audience engagement, with a balance between creativity and data-driven decision making.
- In the B2B marketing space, UserGems' focus on AI and data-driven decision making sets it apart, offering applicants the opportunity to work with cutting-edge technology.
- Career progression in this role may involve moving into a senior content marketing position or exploring other opportunities within the marketing team or the broader organization.
ASSUMPTION: This role offers a unique blend of creativity and data-driven decision making, with a strong focus on content quality and audience engagement in the B2B marketing space.
📝 Sample Projects
- Transforming a webinar into a comprehensive guide or a series of short-form materials
- Creating a thought leadership piece by distilling expert conversations into actionable, engaging content
- Developing an email nurture campaign to drive audience engagement and pipeline impact
ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the candidate's experience and the team's specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does UserGems approach content distribution across various channels, and what are the key metrics for success?
- Can you provide an example of a successful content marketing campaign at UserGems, and what made it effective?
- How does UserGems support the professional growth and development of its content marketing team members?
- What are the biggest challenges facing the content marketing team in the coming months, and how can this role help address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UserGems job board.
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
- Prepare examples of your content marketing work, demonstrating your ability to create engaging and effective content.
- Research UserGems' company values and be prepared to discuss how your skills and experience align with them.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
