Content Marketing Manager, Amazon Business

📌 Core Information

🔹 Job Title: Content Marketing Manager, Amazon Business

🔹 Company: Amazon

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating marketing content to engage prospects and customers across the buyer's journey
• Developing and aligning customer journeys with relevant content and campaigns
• Identifying and packaging marketing materials based on customer journey maps
• Applying content and product marketing best practices for each customer segment
• Building strong relationships with global stakeholders to ensure content efforts are aligned

ASSUMPTION: This role requires a strong focus on data-driven decision making and strategic thinking to create effective marketing content that resonates with customers.

📋 Key Responsibilities

✅ Serve as the subject matter expert for a specific vertical/industry and/or solution for broader Amazon Business stakeholders

✅ Own the management, deliverables, and reporting of marketing materials

✅ Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution

✅ Identify and package relevant marketing materials based on defined customer journey maps

✅ Apply content and product marketing best practices for each customer segment

✅ Ensure Amazon Business marketing partner teams are equipped with messaging, assets, and offerings to effectively engage customers

✅ Build strong relationships across global and geo marketing teams to ensure efforts are aligned with other content strategies and objectives

✅ Provide clear, consistent, and frequent communication to global stakeholders to ensure clarity on content activities, status, goals, and results

✅ Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of professional non-internship marketing experience

Required Skills:

• Proven experience in content marketing and product marketing
• Strong data analysis skills and experience using data to drive improvements
• Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Fluency in English (speak, write, and read)

Preferred Skills:

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• 4+ years of professional non-internship product marketing experience

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of customer journey mapping will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for mid-senior level marketing roles in Tokyo)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and paid time off
• On-site gym and fitness facilities
• Employee discounts on Amazon products and services

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in the United States, but the company has a significant presence in Japan)

Company Description:

• Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• The company is known for its innovative culture and commitment to operational excellence
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage services (Amazon Web Services)
• Digital streaming services (Amazon Prime Video, Amazon Music, and Amazon Prime)
• Artificial intelligence and machine learning technologies (Alexa, Amazon Echo, and Amazon Astro)

Company Website: Amazon Japan

ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technologies in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Global Content Marketing Manager for Amazon Business

Work Arrangement: On-site, with flexible work-from-home options available

Growth Opportunities:

• Progression to a senior or management role within the content marketing team
• Expansion into other marketing or product management roles within Amazon Business or other Amazon divisions
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content marketing or product management.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people
• The city is known for its bustling neighborhoods, historic temples, and modern architecture
• Tokyo is a major hub for international business and technology, with a strong focus on innovation and entrepreneurship

Work Schedule: Standard business hours (9:00 AM - 6:00 PM, with a 1-hour lunch break), with flexibility for remote work

ASSUMPTION: Working in Tokyo offers a unique blend of traditional Japanese culture and modern, fast-paced urban life, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Amazon careers website
• Phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and skills-based interview with the hiring manager and other team members
• Final round interview with the Global Content Marketing Manager for Amazon Business

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Strong communication and presentation skills
• Data analysis and interpretation abilities
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past content marketing campaigns and their results to discuss during the interview
• Research Amazon's content marketing strategies and be ready to discuss how you can contribute to their success

ATS Keywords: Content Marketing, Product Marketing, Customer Engagement, Customer Journey Mapping, Data Analysis, Strategic Thinking, Cross-Functional Collaboration, Global Marketing, Stakeholder Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Amazon's values and leadership principles.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Content management systems (CMS) and marketing automation platforms
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for creating engaging content that meets their needs?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a data-driven approach to marketing and a strong analytical skill set?

ASSUMPTION: Candidates who are self-motivated, results-driven, and able to thrive in a fast-paced, collaborative environment will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with stakeholders across different time zones and cultures
• Keeping up with the latest trends and best practices in content marketing
• Adapting to changes in the market and customer needs

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other content marketing roles, this position focuses specifically on the Amazon Business division and its B2B customer base
• This role requires a strong understanding of B2B marketing strategies and tactics, as well as the ability to create engaging content for a business audience
• Career progression in this role may lead to opportunities in other marketing or product management roles within Amazon Business or other Amazon divisions

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the unique challenges and opportunities of the B2B space will be well-suited for this role.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a specific vertical or industry within Amazon Business
• Creating a series of blog posts, whitepapers, and case studies to showcase Amazon Business' solutions and success stories
• Launching a targeted email marketing campaign to engage existing customers and drive adoption of new features or services

ASSUMPTION: These projects demonstrate the candidate's ability to create engaging content, manage marketing campaigns, and drive customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current content marketing strategy for Amazon Business and how this role fits into that overall plan?
• How does the content marketing team collaborate with other marketing and product teams within Amazon Business?
• What are the most significant challenges facing the content marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within the content marketing team and Amazon Business more broadly?
• How does Amazon support work-life balance for its employees, particularly for those working in content marketing roles?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past content marketing campaigns and their results to discuss during the interview
• Research Amazon's content marketing strategies and be ready to discuss how you can contribute to their success
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.