📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: FISPAN
🔹 Location: Vancouver, British Columbia (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy to drive brand awareness, engagement, and conversions
- Overseeing the production of all content across multiple platforms, ensuring alignment with broader marketing and business objectives
- Collaborating with various teams to create content that supports business goals and optimizes content performance
- Staying up-to-date with industry trends, emerging content formats, and new technologies
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and excellent communication skills to effectively manage content strategy and execution across multiple platforms.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content strategy to drive brand awareness, engagement, and conversions
✅ Deliver all marketing content, from writing, editing, and quality assurance
✅ Work closely with the Executive Team, Marketing, Product Marketing, Partnerships, and Sales to ensure bank and channel partners have all the assets and collateral needed to support their growing functions
✅ Conduct in-depth content audits and optimize content for SEO and performance
✅ Monitor content KPIs (e.g., traffic, engagement, conversions) and provide regular performance reports to leadership
✅ Collaborate with Marketing, Design, and Product teams to create content that aligns with business goals
✅ Manage editorial calendars and ensure the timely delivery of content
✅ Stay up to date with industry trends, emerging content formats, and new technologies
✅ Collaborate with the PR team on the strategy and execution of our social media content calendar
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and cross-functional collaboration to ensure content supports broader marketing and business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Proven experience (5-10 years) in content strategy, planning, and team management, with a focus on B2B financial services
Required Skills:
- Expertise in content strategy, planning, and team management
- Subject matter expertise in payments, ERP, or banking
- B2B financial services writing experience
- Strong leadership and work ethic
- Basic SEO knowledge and content performance tracking
- Ability to tie content strategy to measurable business outcomes
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with marketing automation tools
- Knowledge of HTML and CSS
ASSUMPTION: Candidates should have a strong background in content strategy and B2B financial services, with a proven track record of driving results through content marketing.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 annually
Benefits:
- Extended health and dental benefits
- Paid time off
- Savings and retirement plan matching
- Parenthood top-up
- Mentorship programs and leadership series
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on market data from companies of similar employee size, revenue, and location. Benefits are subject to certain eligibility requirements and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2016
Company Description:
- FISPAN revolutionizes businesses’ financial operations by seamlessly integrating their bank into their ERP or accounting system
- The company aims to create an automated and efficient banking experience, saving valuable time and minimizing errors in financial reporting
- FISPAN is committed to celebrating diversity, endorsing equity, and encouraging inclusion in its recruitment process
Company Specialties:
- Financial Institutions
- Financial Technology
- FinTech
- Financial Services
- Treasury Management
- Business Banking
- Commercial Banking
- Embedded Banking
- Contextual Banking
- ERP Integration
- ERP Banking Integration
Company Website: www.fispan.com
ASSUMPTION: FISPAN is a growing FinTech company that focuses on integrating banks into ERP and accounting systems to streamline financial operations.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Executive Team
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn from and collaborate with experienced industry professionals
ASSUMPTION: This role offers growth opportunities as FISPAN continues to expand and requires a strategic thinker who can drive content marketing efforts and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days on-site per week)
Office Location(s): 220-355 Burrard St, Vancouver, British Columbia, CA
Geographic Context:
- Vancouver is a coastal city known for its mild climate, natural beauty, and high quality of life
- The office is located in downtown Vancouver, close to public transportation, shopping, and coastal views
- The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2-3 days per week
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote work, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Content strategy and planning skills
- Writing and editing samples
- Industry knowledge and subject matter expertise
- Leadership and team management skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your content strategy, planning, and execution skills
- Demonstrate your understanding of the B2B financial services industry and FISPAN's business model
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
ATS Keywords: Content Strategy, Content Planning, Team Management, Payments, ERP, Banking, B2B Financial Services Writing, Leadership, Work Ethic, SEO Knowledge, Content Performance Tracking, Business Outcomes
ASSUMPTION: The application process focuses on assessing candidates' content strategy, planning, and execution skills, as well as their industry knowledge and alignment with company values.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools
- HTML and CSS
- SEO Tools
- Project Management Software
ASSUMPTION: Familiarity with relevant tools and technologies is essential for managing content strategy and execution effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Transparency
- Diversity, Equity & Inclusion
Work Style:
- Dynamic and passionate
- Strategic and business-minded
- Strong leadership and work ethic
- Adaptable and open to feedback
Self-Assessment Questions:
- How do your content strategy and planning skills align with FISPAN's business objectives?
- Can you provide examples of your ability to tie content strategy to measurable business outcomes?
- How do you approach staying up-to-date with industry trends, emerging content formats, and new technologies?
- How do you collaborate effectively with cross-functional teams to create content that aligns with business goals?
ASSUMPTION: Candidates should demonstrate a strong fit with FISPAN's values and work style, with a focus on innovation, collaboration, and transparency.
⚠️ Potential Challenges
- Managing multiple content platforms and stakeholders
- Keeping up with industry trends and emerging content formats
- Balancing strategic planning with hands-on content creation
- Working in a fast-paced, growing FinTech environment
ASSUMPTION: This role presents unique challenges that require a strategic thinker who can manage multiple content platforms, stay current with industry trends, and balance planning with execution.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Marketing Manager: Content Marketing Manager focuses specifically on content strategy and execution, while Marketing Manager oversees all marketing efforts
- B2B Financial Services vs. Other Industries: B2B Financial Services requires industry-specific knowledge and understanding of the unique challenges and opportunities in this sector
- FinTech vs. Traditional Financial Services: FinTech companies often prioritize innovation and digital transformation, presenting unique opportunities and challenges compared to traditional financial services firms
ASSUMPTION: This role differs from similar marketing roles in its focus on content strategy and execution within the B2B financial services and FinTech industries.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Creating a content audit and optimization plan to improve SEO performance
- Managing a team to produce high-quality content for multiple platforms and stakeholders
- Collaborating with the PR team to execute a social media content calendar
ASSUMPTION: These sample projects demonstrate the strategic planning, execution, and team management aspects of the Content Marketing Manager role at FISPAN.
❓ Key Questions to Ask During Interview
- What are the biggest content challenges facing the company, and how can this role address them?
- How does the content team collaborate with other departments, such as Product Marketing and Sales?
- What are the most important qualities and skills for success in this role?
- How does FISPAN support the professional development and growth of its employees?
- What are the company's long-term goals, and how does this role contribute to achieving them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, planning, and execution skills, as well as your industry knowledge and alignment with FISPAN's values
- Prepare examples of your content strategy, planning, and execution skills, as well as your writing and editing samples
- Research FISPAN's business model, industry, and competitors to demonstrate your understanding of the company and its market
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
