📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Surescripts
🔹 Location: United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (Flexible Hybrid Work model)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that support corporate and strategic marketing campaigns.
- Creating long-form and real-time content for various audiences, including speeches, whitepapers, articles, blog posts, social media, and web content.
- Collaborating with multiple departments to develop compelling messaging that enhances brand visibility and thought leadership.
- Conducting interviews with external subject matter experts and internal stakeholders to gather information for content creation.
- Synthesizing complex information and data to create compelling storytelling.
ASSUMPTION: This role requires a strong strategic mindset, excellent writing skills, and the ability to work effectively with various stakeholders to create engaging and effective content.
📋 Key Responsibilities
✅ Develop and execute content strategies that support corporate and strategic marketing campaigns, both short- and long-term.
✅ Write and edit communications materials, including speeches, whitepapers, articles, blog posts, social media, and web content.
✅ Determine which channels to utilize for content sharing, such as web, email, news, social media, and tradeshows.
✅ Interview external subject matter experts (customers and industry influencers) and collect input from internal stakeholders to translate information into compelling storytelling.
✅ Synthesize complex information gathered from a variety of external sources about market conditions, trends, and data.
✅ Write, edit, and proofread content to ensure that all documents meet established content standards.
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and the capacity to work effectively under pressure and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Journalism, Communications, or similar field, or equivalent experience.
Experience: 5+ years of experience in marketing or communication with at least 2 years of professional writing experience.
Required Skills:
- Excellent writing skills and attention to detail, including deep understanding and implementation of best practices in grammar, messaging, writing, and style.
- Prior writing experience in a healthcare and/or technology environment.
- Strong understanding of brand identity structure and how verbal, visual, and execution come together to create a holistic message.
- Editorial mindset with a passion and interest in all types of media and telling compelling stories.
- Excellent interpersonal skills with the ability to interact with individuals at all levels.
- Able to thrive in a fast-paced, deadline-oriented, and creative environment.
- Strong organizational and planning skills with the ability to work under pressure.
- High proficiency with MS Office (Excel, Word, Outlook, PowerPoint).
Preferred Skills:
- Experience conducting interviews with various leaders or subject matter experts and leveraging the information into content.
- Experience targeting B2B audiences, preferably with a healthcare or technology company.
- Motivated, possessing vision, exceptional ability, and enthusiasm.
- Situational awareness and ability to be flexible and respond to challenging situations appropriately.
- Works well in a team environment.
- Basic technical knowledge of HTML and web publishing.
- Knowledge of SEO and web traffic metrics.
- Knowledgeable with marketing automation tools such as HubSpot.
- Familiar with project management tools such as Confluence and JIRA.
- Experience with Agile Marketing and/or Pragmatic Marketing.
ASSUMPTION: While the preferred qualifications are not required, they would significantly enhance the candidate's ability to succeed in this role.
💰 Compensation & Benefits
Salary Range: $106,800 - $130,600 per year. Base pay is determined within a range and may vary depending on various factors, including qualifications, skills, experience, and location.
Benefits:
- Comprehensive healthcare (including infertility coverage)
- Generous paid time off, including paid childbirth and parental leave and mental health days
- Pet insurance
- 401(k) with company match and immediate vesting
Working Hours: 40 hours per week, with flexibility to work remotely as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Surescripts operates in the IT Services and IT Consulting industry, focusing on electronic prescribing, electronic prior authorization, interoperability, and other healthcare technology solutions.
Company Size: Surescripts is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work culture.
Founded: Surescripts was founded in 2001 and is headquartered in Arlington, Virginia, with additional offices in Minneapolis, Minnesota; Raleigh, North Carolina; and Hillsboro, Oregon.
Company Description:
- Surescripts convenes healthcare organizations nationwide to simplify how health intelligence is shared.
- The company works to deliver the right information for the right purpose at the right time, maintaining high standards for network access, security, and performance.
- By empowering healthcare professionals with trusted insights, Surescripts increases patient safety, lowers costs, and ensures quality care.
Company Specialties:
- Electronic Prescribing
- Electronic Prior Authorization
- Interoperability
- Real-Time Prescription Benefit
- Specialty Medications
- Value-Based Care
- Care Team Evolution
- Intelligent Prescribing
Company Website: https://surescripts.com/
ASSUMPTION: Surescripts' focus on collaboration and innovation creates an environment where employees can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: The Content Marketing Manager will report directly to the Director of Corporate Communications and collaborate with various departments, including Customer Experience, Human Resources, Legal, Product Innovation, Sales, and Strategy.
Work Arrangement: This role follows Surescripts' Flexible Hybrid Work model, allowing employees to work virtually while still utilizing offices as collaboration centers. With alignment and agreement from leadership, employees can come and go from the office as needed.
Growth Opportunities:
- Progression to a senior or management role within the marketing department or related fields.
- Expanding skills and expertise in content marketing, storytelling, and strategic communications.
- Potential opportunities to work on high-impact projects and campaigns that drive business results.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Surescripts has multiple office locations in the United States, with the primary headquarters in Arlington, Virginia.
Office Location(s): 2550 S Clark St, 10th Floor, Arlington, Virginia 22202, US; 900 S 2nd Ave, Suite 1300, Minneapolis, Minnesota 55402, US; 5400 Glenwood Ave, Raleigh, North Carolina 27612, US; 1400 NE Compton Drive, Suite 315, Hillsboro, OR 97006, US
Geographic Context:
- Arlington, Virginia, is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living.
- Minneapolis, Minnesota, is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities.
- Raleigh, North Carolina, is part of the Research Triangle Park (RTP) region, home to numerous technology and healthcare companies.
- Hillsboro, Oregon, is located in the Portland metropolitan area, offering a blend of urban and rural living with easy access to outdoor activities.
Work Schedule: The standard workweek is Monday through Friday, with flexibility to work remotely as needed.
ASSUMPTION: Surescripts' Flexible Hybrid Work model allows employees to balance their work and personal lives more effectively, with the option to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Director of Corporate Communications
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Collaboration and communication skills
- Understanding of the healthcare industry and Surescripts' mission
- Cultural fit and alignment with Surescripts' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Provide specific examples of your writing and content creation work, demonstrating your ability to create engaging and effective content.
- Demonstrate your understanding of the healthcare industry and Surescripts' mission and values.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: Content Marketing, Writing, Editorial, Storytelling, Deadline Oriented, Communication, Collaboration, SEO, Project Management, B2B Marketing, Healthcare Knowledge, Technical Writing, Social Media, Market Research, Brand Strategy, Creativity
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords from the job description to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Content Management Systems (CMS)
- Marketing Automation Tools (e.g., HubSpot)
- Project Management Tools (e.g., Confluence, JIRA)
- SEO Tools (e.g., Google Analytics, SEMrush)
- Social Media Platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Surescripts provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Collaborative
- Innovative
- Inclusive
- Accountable
Work Style:
- Surescripts values a customer-first mindset and encourages employees to do whatever is needed to help their customers succeed.
- The company fosters a creative and strategic work environment, where employees play at the intersection of creativity and strategy.
- Surescripts values big ideas but also grounds them in good data, real market insights, and measurable results.
- The company strives to create a positive and inclusive work culture where employees feel valued and supported.
Self-Assessment Questions:
- Do you have a customer-first mindset and a passion for helping customers succeed?
- Are you comfortable working in a fast-paced, deadline-oriented environment?
- Do you have strong organizational and planning skills, with the ability to work under pressure?
- Are you comfortable working collaboratively with various stakeholders to create engaging and effective content?
- Do you have a deep understanding of the healthcare industry and Surescripts' mission?
ASSUMPTION: Applicants should carefully consider these self-assessment questions to ensure they are a good fit for Surescripts' culture and work environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously and meeting tight deadlines.
- The need to collaborate effectively with various stakeholders, including internal departments and external subject matter experts, may present communication and coordination challenges.
- The hybrid work arrangement may require employees to balance working from home and in the office, which could present challenges for some individuals.
- The competitive nature of the healthcare industry may require the Content Marketing Manager to stay up-to-date with industry trends and best practices to create effective and engaging content.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, collaborative, and dynamic work environment.
📈 Similar Roles Comparison
- Content Marketing Manager roles in other industries may focus more on B2C audiences and consumer-facing content, while this role is focused on B2B audiences and thought leadership content for the healthcare industry.
- Content Marketing Manager roles in other companies may have different reporting structures, work arrangements, and growth opportunities, depending on the company's size, structure, and culture.
- This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization, as well as the potential to work on high-impact projects and campaigns that drive business results.
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including long-form content, social media posts, and email campaigns.
- Creating a series of blog posts or articles that showcase Surescripts' thought leadership in the healthcare industry, highlighting the company's expertise and unique value proposition.
- Writing and editing a whitepaper or industry report that demonstrates Surescripts' deep understanding of market trends and insights, positioning the company as a trusted advisor in the healthcare technology space.
ASSUMPTION: These sample projects are intended to illustrate the types of content creation and strategic thinking required for this role. The actual projects may vary based on the company's current priorities and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Surescripts support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Surescripts' Flexible Hybrid Work model work in practice, and what are the expectations for employees in this role?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company, as well as their understanding of the content marketing landscape and Surescripts' mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your writing and content creation work.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
- If selected for an interview, be prepared to provide additional samples of your writing and content creation work, as well as your thoughts on how you would approach specific content marketing challenges.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
