📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Zeni
🔹 Location: Lehi, Utah
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives to communicate Zeni's value and elevate the brand
- Creating diverse content formats that resonate with the audience and educate prospective customers
- Collaborating with cross-functional teams to ensure content supports product marketing, demand generation, and brand awareness
- Leveraging AI tools to scale and optimize content output
- Continuously learning and evolving content strategies to drive growth
ASSUMPTION: The role requires a strong storyteller with a tech edge who can translate complex technology into engaging narratives across various formats.
📋 Key Responsibilities
✅ Develop and execute content marketing strategies that align with business objectives
✅ Create high-quality, engaging content (blogs, emails, case studies, videos, social media posts) that resonates with target audiences
✅ Collaborate with cross-functional teams to ensure content supports marketing, sales, and customer success efforts
✅ Manage content projects from concept to launch, ensuring deadlines are met and quality standards are maintained
✅ Monitor and analyze content performance, using data to inform strategy and optimize future content
ASSUMPTION: The role requires strong project management skills, a deep understanding of AI and technology, and the ability to simplify complex topics for various audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in content marketing, journalism, or a related role
Required Skills:
- Exceptional storytelling and writing skills across various formats
- Strong project management skills
- Ability to simplify complex topics and communicate them in clear, human, and engaging ways
- Deep understanding of AI and technology's impact on the future of work
- Experience using content to support product marketing, demand generation, and brand awareness
Preferred Skills:
- Experience with AI tools to scale and optimize content output
- Familiarity with marketing automation platforms
- Video production or editing skills
ASSUMPTION: Candidates should have a strong portfolio demonstrating their storytelling and writing skills across various formats.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 per year
Benefits:
- Medical, dental, and vision insurance with a generous company contribution strategy
- 401(k) plan
- Employee stock options
- Flexible PTO
- Generous sick and parental leave programs
- Quarterly team offsites focused on learning and team-building
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on market data for similar roles in the financial services industry and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Zeni specializes in AI-powered bookkeeping and financial operations for startups and small businesses
Company Size: 201-500 employees - Zeni offers a mid-sized company environment with ample opportunities for growth and collaboration
Founded: 2019 - Zeni was founded in 2019 and has since grown to serve thousands of clients
Company Description:
- Zeni's all-in-one financial platform streamlines financial operations for founders, allowing them to focus on growing their businesses
- The platform consolidates bookkeeping, banking, payroll, bill payments, and more onto one intuitive, AI-powered platform
- Zeni's mission is to redefine financial accuracy by combining state-of-the-art AI with human intelligence
Company Specialties:
- AI-powered bookkeeping and accounting services
- CFO services and startup financial management
- Financial operations automation and optimization
Company Website: zeni.ai
ASSUMPTION: Zeni's focus on AI and technology makes it an attractive choice for candidates interested in the intersection of finance and innovation.
📊 Role Analysis
Career Level: Mid-level - The Content Marketing Manager role is ideal for candidates with 2-5 years of experience looking to grow their careers in content marketing
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including Product, Sales, and Customer Success
Work Arrangement: On-site - This role requires regular on-site presence at Zeni's Lehi, Utah office
Growth Opportunities:
- Potential career progression into senior marketing roles, such as Senior Content Marketing Manager or Director of Marketing
- Opportunities to lead and mentor junior team members as the team grows
- Chance to work on diverse content projects and expand skills in various marketing channels
ASSUMPTION: Zeni's rapid growth and expansion present numerous opportunities for career advancement and skill development within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): Lehi, Utah
Geographic Context:
- Lehi, Utah is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many startups and established companies calling it home
- Lehi offers a variety of housing options, dining, and entertainment choices, with easy access to outdoor recreation
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the opportunity for remote work on an as-needed basis
ASSUMPTION: Zeni's Lehi office provides a dynamic and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss qualifications and fit
- Content assessment or challenge to evaluate writing and storytelling skills
- In-depth interview with the Head of Marketing to discuss strategy, goals, and cultural fit
- Final interview with key stakeholders to assess team dynamics and alignment with company values
Key Assessment Areas:
- Writing and storytelling skills
- Project management and organizational skills
- Understanding of AI and technology's impact on the future of work
- Alignment with Zeni's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling, writing, and project management skills
- Include a portfolio or samples of your work that demonstrate your ability to create engaging content across various formats
- Prepare for the content assessment or challenge by brushing up on your writing skills and researching Zeni's brand and industry
- Be ready to discuss your understanding of AI and technology and how it relates to content marketing
ATS Keywords: Content Marketing, Storytelling, Writing, Project Management, AI, Technology, Marketing Strategy, Brand Awareness, Demand Generation, Product Marketing
ASSUMPTION: Zeni's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- AI tools for content optimization and personalization (e.g., Frase, Copy.ai)
- Video production and editing software (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- #zenivision - We innovate on intelligence, both artificial and human
- #zenisuccess - We help our clients succeed with passion and empathy
- #zenilove - We care deeply about our clients and each other
- #trustzeni - We build trust with our clients and with each other
- #onezeni - We are one team, one mission, one heart
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Fast-paced and dynamic, with a strong emphasis on continuous learning and improvement
- Data-driven and results-oriented, with a focus on using data to inform strategy and optimize performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can learn and grow alongside a talented team?
- Are you passionate about using your storytelling and writing skills to help clients succeed and drive business growth?
- Do you embrace a data-driven approach to content marketing and continuously seek to optimize your strategies based on performance data?
ASSUMPTION: Zeni's company culture is centered around innovation, collaboration, and a deep commitment to helping clients succeed.
⚠️ Potential Challenges
- Managing multiple content projects simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest trends and developments in AI and technology, which may require continuous learning and adaptation
- Balancing the need for creativity and innovation with the need for consistent, on-brand messaging
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: The Content Marketing Manager role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of AI and technology and how it relates to content marketing
- Zeni's focus on AI-powered financial services sets it apart from other companies in the financial services industry
- Career progression in this role may lead to senior marketing positions or specialized roles within the content marketing department
ASSUMPTION: The Content Marketing Manager role at Zeni is unique in its focus on AI and technology, requiring candidates with specialized skills and knowledge.
📝 Sample Projects
- Developing a comprehensive content strategy to launch a new AI-powered financial service
- Creating a series of customer success stories that highlight the impact of Zeni's platform on clients' financial operations
- Producing a video campaign that showcases Zeni's brand personality and resonates with target audiences
ASSUMPTION: The Content Marketing Manager will have the opportunity to work on diverse, high-impact projects that drive business growth and elevate Zeni's brand.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Zeni support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zeni measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for content marketing, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to Zeni's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling, writing, and project management skills
- Prepare a portfolio or samples of your work that demonstrate your ability to create engaging content across various formats
- Prepare for the content assessment or challenge by brushing up on your writing skills and researching Zeni's brand and industry
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
