📌 Core Information
🔹 Job Title: Content Marketing Manager DACH - PlayPlay
🔹 Company: PlayPlay
🔹 Location: Berlin, Germany
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and engaging the DACH community through content marketing
- Defining focus topics and implementing content campaigns across various channels
- Managing the content calendar and developing content strategy
- Creating content for marketing channels and managing external partners
- Evaluating campaign performance and providing insights for future campaigns
ASSUMPTION: This role requires a strong understanding of the DACH market and excellent communication skills in both German and English.
📋 Key Responsibilities
✅ Focus on building and engaging the DACH community through content marketing
✅ Define focus topics and implement content campaigns across various channels
✅ Manage the content calendar and develop content strategy
✅ Create content for marketing channels and manage external partners
✅ Speak with customers and tell their stories on our channels
✅ Evaluate campaign performance and provide insights for future campaigns
✅ Oversee new leads and support the marketing team in events, ads, and other campaigns
✅ Maintain a clean CRM for seamless collaboration with the sales team
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of experience in B2B marketing, with a focus on content marketing
Required Skills:
- Excellent writing and communication skills in German and English
- Strong data analysis skills and experience making data-driven decisions
- Proven experience with marketing tools such as Hubspot, Salesforce, Excel, and Google Analytics
- Excellent organizational skills and the ability to manage multiple projects
- Strong creativity and the ability to think outside the box
Preferred Skills:
- Experience with marketing and communications personas and B2B marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the tech industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a mid-level marketing role in Berlin)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Generous vacation policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Medium (201-500 employees)
Founded: 2017
Company Description:
- PlayPlay is a video creation platform empowering marketing and communications teams to transform any message into engaging video stories
- The company enables over 3,000 companies to make video their main form of communication
- PlayPlay focuses on enterprise storytelling and uses the best AI technologies to create powerful and intuitive products
Company Specialties:
- Video HR
- HR technology
- Marketing technology
- Communication technology
Company Website: playplay.com
ASSUMPTION: PlayPlay is a rapidly growing company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on international projects and expand industry knowledge
- Chance to gain experience in a fast-growing tech company and contribute to its success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The work environment at PlayPlay is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Communication skills and cultural fit
- Content creation and strategy skills
- Data analysis and decision-making skills
- Candidates' understanding of the DACH market and PlayPlay's products
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content creation and strategy work to discuss during the interview
- Research PlayPlay's products and the DACH market to demonstrate your understanding of the company and its target audience
ATS Keywords: Content marketing, B2B marketing, DACH, German, English, data analysis, campaign management, CRM, marketing tools
ASSUMPTION: The application process at PlayPlay is designed to assess candidates' skills and cultural fit, with a focus on their ability to succeed in the role and contribute to the company's success.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Excel
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
ASSUMPTION: Candidates should have experience with marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creative
- Customer-oriented
- United
- Ambition
- Engaged
Work Style:
- Collaborative and inclusive
- Focused on employee well-being and work-life balance
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you have excellent communication skills in both German and English?
- Are you comfortable working in a collaborative and inclusive environment?
- Do you have a strong understanding of the DACH market and B2B marketing?
ASSUMPTION: Candidates who are a strong cultural fit for PlayPlay will have excellent communication skills, be comfortable working in a collaborative environment, and have a strong understanding of the DACH market and B2B marketing.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The company is growing rapidly, which may present challenges in terms of workload and adaptability
- The role requires a strong understanding of the DACH market and excellent communication skills in both German and English
- The work environment may be fast-paced and demanding at times
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.
📈 Similar Roles Comparison
- This role is similar to other content marketing manager positions, but with a focus on the DACH market
- The role requires excellent communication skills in both German and English, which may be unique to the DACH market
- This role offers significant growth potential, with opportunities to learn and develop new skills
ASSUMPTION: Candidates should research similar roles in the DACH market to better understand the requirements and expectations of the role.
📝 Sample Projects
- Developing a content strategy for a new product launch in the DACH market
- Creating a series of customer success stories to showcase PlayPlay's products and services
- Managing a content campaign to drive brand awareness and lead generation in the DACH market
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does PlayPlay support the growth and development of its employees?
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does PlayPlay measure the success of its content marketing campaigns?
- What are the most important qualities for a content marketing manager at PlayPlay?
- How does PlayPlay support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content creation and strategy work to discuss during the interview
- Research PlayPlay's products and the DACH market to demonstrate your understanding of the company and its target audience
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
