Content Marketing Manager

📌 Core Information 🔹 Job Title: Content Marketing Manager 🔹 Company: HCF Corporation 🔹 Location: Sydney CBD (Office) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and delivering engaging brand communications aligned to HCF Group’s brand and content strategies. - Managing the end-to-end content creation process across digital, social, video, and email channels. - Collaborating with internal stakeholders and external agencies to produce high-quality, engaging content. - Optimizing content based on performance data and SEO best practices. - Supporting content governance and contributing to content planning frameworks. ASSUMPTION: This role requires a strong understanding of content marketing strategies, excellent writing skills, and the ability to manage multiple projects simultaneously. Familiarity with the Australian health insurance landscape and experience in a regulated environment would be beneficial. 📋 Key Responsibilities ✅ Support the Senior Content Marketing Manager to develop and deliver engaging, high-impact brand communications aligned to HCF Group’s brand and content strategies. ✅ Develop and execute content strategies that align with marketing objectives and brand positioning. ✅ Manage the end-to-end content creation process from ideation and briefing to editing and publishing across digital, social, video, and email channels. ✅ Act as a social media specialist, understanding best practice, latest trends, and insights to inform approach. ✅ Act as a guardian and advocate for the brand tone of voice for the HCF Group, driving content and communications that resonate with the brand voice and tell a cohesive and compelling brand story. ✅ Collaborate with internal stakeholders and external agencies to produce high-quality, engaging content that supports campaigns and always-on initiatives. ✅ Optimize content based on performance data and SEO best practices. ✅ Ensure all content meets brand tone, legal, and regulatory requirements. ✅ Support content governance and contribute to content planning frameworks. ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills. 🎯 Required Qualifications Education: - Tertiary qualified Experience: - Minimum 7 years’ experience in content marketing and editorial production, communications, or similar digital content marketing role. Required Skills: - Excellent writing credentials and adept at storytelling - Proven experience producing a variety of content consistent with brand writing style and aligning to customer needs and objectives - Experience producing content in a regulated environment with complex risk and approvals processes - Demonstrated experience in owning and executing social media activity for brand awareness - Proven ability to create and manage engaging content across multiple platforms - Experience using CMS platforms, SEO tools, and content performance metrics - Strong project management skills and ability to juggle multiple priorities - Collaborative, proactive, and comfortable working in a fast-paced environment Preferred Skills: - Understanding of the Australian health insurance landscape and effective relationships management within the not-for-profit sector. - Experience in using Adobe Experience Manager, Adobe Analytics, Salesforce Marketing Cloud, Sprout Social, JIRA, Confluence, and Excel. ASSUMPTION: Given the role's focus on content strategy and execution, candidates should have a strong portfolio demonstrating their writing and content creation skills. 💰 Compensation & Benefits Salary Range: $120,000 - $150,000 AUD per annum (Estimated, based on industry standards for mid-senior level marketing roles in Sydney) Benefits: - 50% subsidy on HCF hospital and/or extras cover - 18 weeks of parental leave for all new parents - Mental health and wellbeing programs - Discounts on HCF’s products, including life, pet, and travel insurance, as well as discounts at Fitness First gyms and on eyecare products. Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (Flexible working arrangements may be available) ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Sydney. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Medical Practices Company Size: Small (1-10 employees) Founded: 1932 Company Description: - Australia’s largest not-for-profit health fund - Covers 2 million members with health, life, travel, and pet insurance - Vision is to make healthcare understandable, affordable, high quality, and member-centric - Values: Step forward, walk in their shoes, stay human, make it better, get there together Company Specialties: - Health insurance - Life insurance - Travel insurance - Pet insurance Company Website: ASSUMPTION: HCF is a well-established not-for-profit health fund with a strong focus on member-centric care and community engagement. 📊 Role Analysis Career Level: Mid-Senior level Reporting Structure: Reports to the Senior Content Marketing Manager Work Arrangement: On-site, full-time Growth Opportunities: - Potential career progression into senior management roles within the marketing department - Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of content marketing ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization. 🌍 Location & Work Environment Office Type: Corporate office Office Location(s): 403 George St, Sydney NSW 2000, Australia Geographic Context: - Sydney CBD is a vibrant and bustling city center with numerous amenities, including shops, restaurants, and public transportation. - The office is located near Hyde Park and is close to major transportation hubs, making it easily accessible. Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (Flexible working arrangements may be available) ASSUMPTION: The office environment is likely to be dynamic and collaborative, with a strong focus on teamwork and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. In-person or video interview with the hiring manager and/or team members 4. Final interview with the senior leadership team Key Assessment Areas: - Writing and content creation skills - Strategic thinking and content strategy development - Project management and organizational skills - Collaboration and communication skills - Understanding of the Australian health insurance landscape and HCF's brand Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your writing and content creation skills through examples of your work - Demonstrate your understanding of HCF's brand and the Australian health insurance landscape - Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement ATS Keywords: Content marketing, content strategy, content creation, social media management, SEO, project management, stakeholder collaboration, content governance, performance data analysis, CMS platforms, brand storytelling, regulated environment, health insurance ASSUMPTION: The application process is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company. 🛠️ Tools & Technologies - Adobe Experience Manager - Adobe Analytics - Salesforce Marketing Cloud - Sprout Social - JIRA - Confluence - Excel - CMS platforms - SEO tools - Content performance metrics 👔 Cultural Fit Considerations Company Values: - Step forward: Proactive and innovative in our approach to healthcare - Walk in their shoes: Empathetic and understanding of our members' needs and experiences - Stay human: Personal and approachable in our interactions with members and colleagues - Make it better: Committed to continuous improvement and innovation in our services and processes - Get there together: Collaborative and supportive in our work with colleagues and partners Work Style: - Dynamic and fast-paced environment - Collaborative and team-oriented culture - Focus on member-centric care and community engagement - Strong emphasis on innovation and continuous improvement Self-Assessment Questions: - How do you align with HCF's values, particularly "walk in their shoes" and "make it better"? - How comfortable are you working in a fast-paced, collaborative environment? - How do you ensure that your content resonates with the brand voice and tells a cohesive and compelling brand story? ASSUMPTION: Candidates should assess their fit with HCF's values and work style to ensure they are a good match for the company culture. ⚠️ Potential Challenges - Balancing multiple projects and priorities in a fast-paced environment - Navigating a regulated environment with complex risk and approvals processes - Adapting to changes in the Australian health insurance landscape and HCF's brand - Collaborating effectively with various teams and stakeholders ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome successfully. 📈 Similar Roles Comparison - Content Marketing Specialist: Focuses more on day-to-day content creation and execution, whereas this role involves strategic planning and management. - Marketing Manager: Oversees the overall marketing strategy and may have broader responsibilities, including budget management and team leadership. - Brand Manager: Focuses on brand strategy and positioning, whereas this role involves content strategy and execution. ASSUMPTION: This role is unique in its focus on content marketing strategy and management within the context of a not-for-profit health fund. 📝 Sample Projects - Developing a content strategy for a new health insurance product launch - Creating a series of blog posts and social media content to raise awareness of a health initiative - Managing a content campaign to drive member engagement and retention - Collaborating with external agencies to produce high-quality, engaging content for a marketing campaign ASSUMPTION: These sample projects demonstrate the range of content marketing activities and responsibilities for this role. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role support HCF's overall marketing strategy and business objectives? - What are the most significant challenges facing the content marketing team currently, and how can this role address them? - How does HCF support the professional development and growth of its employees? - What is the team structure and dynamic like, and how does this role fit within it? ASSUMPTION: These questions help candidates better understand the role, team, and company, enabling them to make an informed decision about their fit. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your writing and content creation work to showcase your skills - Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.