📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: you.com
🔹 Location: San Francisco, CA (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that support marketing goals and drive brand growth
- Creating and managing high-impact content across multiple channels, ensuring brand consistency and quality
- Optimizing content for SEO and user engagement, using analytics to inform future decisions
- Collaborating with cross-functional teams to support launches, campaigns, and customer education initiatives
- Working in a fast-paced, collaborative environment with a focus on hands-on execution
ASSUMPTION: This role requires a strong understanding of content marketing strategies, SEO, and analytics, as well as exceptional writing and editing skills. Candidates should be comfortable working in a dynamic, startup environment and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute content strategies aligned with marketing objectives and growth targets, focusing on both short-term campaigns and long-term brand building
✅ Write, edit, and publish engaging content across multiple channels, including blog posts, landing pages, email campaigns, product copy, and social media
✅ Maintain an editorial calendar, manage freelance writers or contributors, and ensure all content meets brand guidelines and quality standards
✅ Optimize content for SEO and user engagement, using analytics to track performance and inform future content decisions
✅ Collaborate with product, design, and sales teams to support launches, campaigns, and customer education initiatives
✅ Ensure all content reflects you.com’s voice, values, and positioning, helping to establish a consistent and compelling brand identity
✅ Take ownership of content production from ideation to publication, including hands-on writing, editing, and publishing
ASSUMPTION: This role requires a strong understanding of content marketing strategies, SEO, and analytics, as well as exceptional writing and editing skills. Candidates should be comfortable working in a dynamic, startup environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3+ years of hands-on content management experience in a startup SaaS company
Required Skills:
- Proven ability to create and manage high-quality, engaging content for B2B and B2C SaaS audiences
- Strong writing, editing, and proofreading skills with attention to detail
- Experience with SEO, content management systems, and analytics tools
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with AI or machine learning technologies
- Familiarity with the tech industry and AI-related topics
ASSUMPTION: Candidates with experience in AI or machine learning technologies and familiarity with the tech industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD per year
Benefits:
- Flexible PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge
- A competitive health insurance plan covers 100% of the policyholder and 75% for dependents
- 12 weeks of paid parental leave in the US
- 401k program, 3% match - vested immediately
- $500 work-from-home stipend to be used up to a year of your start date
- $1,200 per year Health & Wellness Allowance to support your personal goals
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is based on the company's pay transparency statement and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered search and productivity platforms
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2021, with a focus on creating personalized, efficient, and trustworthy search experiences
Company Description:
- you.com is an AI-powered search and productivity platform designed to empower users with personalized, efficient, and trustworthy search experiences
- The company combines advanced AI models with user-first principles to deliver tools that enhance discovery, creativity, and productivity
- At you.com, the team is on a mission to create the most helpful search engine in the world, prioritizing transparency, privacy, and user control
Company Specialties:
- AI-powered search and productivity tools
- Personalized user experiences
- Transparency, privacy, and user control in search engines
Company Website: you.com
ASSUMPTION: you.com is a fast-growing startup focused on revolutionizing the search engine industry by prioritizing user control, privacy, and personalized experiences.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with flexible hours and the option to work from home
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Chance to collaborate with a team at the forefront of AI research and development
- Opportunities to work on impactful projects and make a significant contribution to the company's growth
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing and content strategy.
🌍 Location & Work Environment
Office Type: Hubs in San Francisco and New York City, with regular in-person gatherings and co-working sessions
Office Location(s): San Francisco, CA (Remote)
Geographic Context:
- San Francisco, CA: A vibrant tech hub with a diverse range of industries and companies
- Remote: Offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the company's hubs in San Francisco and New York City provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Take-home content assignment to demonstrate writing and editing skills
- Final interview with the hiring manager and/or other team members to discuss the assignment and answer any questions
Key Assessment Areas:
- Writing and editing skills, with a focus on clarity, conciseness, and creativity
- Understanding of content marketing strategies and SEO best practices
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Cultural fit and alignment with you.com's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of AI-powered search and productivity platforms and the tech industry in your application materials
- Prepare for the take-home content assignment by reviewing the company's content guidelines and brand voice
ATS Keywords: Content strategy, content creation, SEO, analytics, collaboration, writing, editing, project management, communication, AI, machine learning, tech industry
ASSUMPTION: The interview process for this role is designed to assess the candidate's writing and editing skills, as well as their understanding of content marketing strategies and SEO best practices. Candidates should be prepared to discuss their approach to content creation and management in a dynamic, startup environment.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Candidates should be comfortable using a variety of content management, SEO, analytics, and project management tools to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- User-first: Prioritizing user control, privacy, and personalized experiences
- Innovation: Embracing cutting-edge technology and continuous learning
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Dynamic and fast-paced, with a focus on hands-on execution and results-driven outcomes
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional partnerships
- Adaptable and flexible, with the ability to manage multiple projects and deadlines in a changing environment
Self-Assessment Questions:
- Do you share you.com's commitment to user control, privacy, and personalized experiences in search engines?
- Are you comfortable working in a dynamic, startup environment with a focus on hands-on execution and results-driven outcomes?
- Do you thrive in collaborative, team-oriented work environments and enjoy partnering with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with you.com's values and work style, and who are passionate about creating personalized, efficient, and trustworthy search experiences, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in AI-powered search and productivity platforms
- Balancing the need for creativity and innovation with the requirement for consistent and on-brand messaging
- Ensuring the accuracy and quality of content created by freelance writers or contributors
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the tech industry and AI-related topics, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Marketing Manager (AI-powered search and productivity platform) vs. Content Marketing Manager (traditional SaaS company):
- This role requires a strong understanding of AI and machine learning technologies, as well as the tech industry and its trends
- The focus on personalized user experiences and user control in search engines sets this role apart from similar positions in traditional SaaS companies
- Career progression:
- In a traditional SaaS company, career progression may be more linear, with a clear path to senior marketing roles or management positions
- In an AI-powered search and productivity platform, career progression may be more fluid, with opportunities to work on impactful projects and make a significant contribution to the company's growth
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in traditional SaaS companies, with a focus on AI and machine learning technologies and personalized user experiences.
📝 Sample Projects
- Developing and executing a content strategy for a new AI-powered search feature, including blog posts, landing pages, and social media campaigns
- Creating and optimizing content for a series of webinars or events focused on AI and machine learning technologies in the search industry
- Managing a team of freelance writers or contributors to create high-quality, on-brand content for a major product launch or rebranding initiative
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Content Marketing Manager at you.com, with a focus on AI-powered search and productivity platforms and personalized user experiences.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI and machine learning technologies in search engines and productivity platforms?
- How does the content team collaborate with product, design, and other cross-functional teams to ensure consistent and engaging messaging?
- What opportunities are there for professional development and growth within the content marketing team and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly for remote workers?
- What are the biggest challenges facing the content marketing team in the coming months, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the challenges and opportunities faced by the content marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the take-home content assignment by reviewing the company's content guidelines and brand voice
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
