📌 Core Information
🔹 Job Title: Content Marketing Manager (x|f|m) - Hybrid
🔹 Company: Sartorius
🔹 Location: Göttingen, Germany (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (limited travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing customer journeys and content strategies for campaigns, product launches, and core business boosts
- Managing projects, timelines, and deliverables for content creation
- Collaborating with cross-functional teams and internal subject matter experts to create compelling content
- Analyzing content performance and adjusting future content creation plans accordingly
- Working in a hybrid role with limited travel and the opportunity to work remotely
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively in a hybrid team environment.
📋 Key Responsibilities
✅ Develop and define customer journeys and content strategies for campaigns and product launches in collaboration with the Data Analytics Business Unit and the broader BPS organization
✅ Develop creative storytelling approaches that are relevant to the defined target audiences
✅ Manage projects, timelines, and deliverables when working with agencies, vendors, or internal copywriters on content development
✅ Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints and alignment with brand guidelines
✅ Collaborate with internal subject matter experts, product managers, research scientists, and product development to distill complex scientific information into key value propositions and benefit statements and create compelling content
✅ Conduct content audits to assess content readiness for campaigns, product launches, and other marketing plans
✅ Measure, analyze, and document the performance of various content assets and adjust future content creation plans accordingly
ASSUMPION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple projects and timelines effectively.
🎯 Required Qualifications
Education: University degree or equivalent in biotechnology, life sciences, marketing, communications, media, journalism, business administration, or a related field
Experience: Relevant experience in developing content strategies in B2B marketing, preferably for software solutions (SaaS, cloud-based platforms, or enterprise software)
Required Skills:
- Excellent project management skills, with the ability to manage timelines with clear prioritization and to deliver results
- Strong understanding of customer journey maps, segmentation concepts, and personas
- Demonstrated ability to analyze content performance KPIs to impact future content strategies
- Excellent communication and presentation skills in spoken and written (specifically English)
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with Agile methodologies
ASSUMPTION: This role requires a strong background in content strategy development, excellent project management skills, and excellent communication skills.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications, with industry-standard benefits)
Benefits:
- Personal and Professional Development: Mentoring, leadership programs, Talent Talks, internal seminar offerings, coaching for managers
- Work life balance: Remote options, flextime, flexible work schedules, sabbaticals
- Attractive compensation: Vacation and holiday bonuses including pension benefits with a 35 hr. week, 30 vacation days
- Large, modern campus: Open office spaces, terraces, company restaurant with vegetarian and vegan options, cozy Italian bistro with ice cream sales, fitness studio and daycare center
- Making an impact right from the start: Comprehensive onboarding, including a virtual online platform even before joining, Welcome Workshops, "buddy" as point of contact
- Welcoming Culture: Mutual support, team spirit, and international collaboration; communities on numerous topics, such as coaching, agile working, and business women network
Working Hours: 35 hours per week, with flexible work schedules available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (global presence with over 60 production and sales sites worldwide)
Founded: 1870 (headquarters in Göttingen, Germany)
Company Description:
- Sartorius is a leading international partner of life sciences research and biopharmaceutical manufacturing
- We help our customers simplify progress from drug discovery to manufacturing so that more people can have access to better medicine
- With innovative laboratory instruments and consumables, the Lab Products & Services division focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes
- The Bioprocess Solutions division, with its broad product portfolio focusing on single-use solutions, helps customers manufacture biotech medications, vaccines, and cell and gene therapies safely, rapidly, and economically
Company Specialties:
- Laboratory instruments and consumables
- Single-use solutions for biopharmaceutical manufacturing
- Drug discovery and development
- Biopharmaceutical manufacturing
Company Website: www.sartorius.com
ASSUMPTION: Sartorius is a well-established company with a strong global presence and a significant impact on the life sciences and biopharmaceutical industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Campaigns and Content Operations team lead within the Bioprocess Solutions Marketing department
Work Arrangement: Hybrid (limited travel required, with the opportunity to work remotely)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
- Chance to develop leadership skills through mentoring and coaching opportunities
ASSUMPTION: This role offers strong growth potential within a large, global organization with a wide range of projects and campaigns.
🌍 Location & Work Environment
Office Type: Modern campus with open office spaces, terraces, company restaurant, fitness studio, and daycare center
Office Location(s): Göttingen, Germany (with remote/hybrid options)
Geographic Context:
- Göttingen is a mid-sized city in Lower Saxony, Germany, with a population of around 120,000
- The city is known for its vibrant cultural scene, historic architecture, and beautiful green spaces
- Göttingen is home to several universities and research institutions, contributing to a dynamic and innovative atmosphere
Work Schedule: Flexible work schedules are available, with the opportunity to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the department head or director
- Background check and onboarding
Key Assessment Areas:
- Content strategy development and project management skills
- Communication and presentation skills
- Understanding of customer journey maps, segmentation concepts, and personas
- Ability to analyze content performance KPIs
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of content strategies you've developed and executed in previous roles
- Be ready to discuss your approach to project management and content performance analysis
- Demonstrate your understanding of the company's mission and values
ATS Keywords: Content Strategy, Project Management, Customer Journey Mapping, Content Performance Analysis, Communication Skills, Collaboration, Storytelling, B2B Marketing, Life Sciences Knowledge, Marketing Campaigns, Content Development, Scientific Communication, Data Analytics, Brand Alignment, Content Audits, Segmentation Concepts
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences effectively.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of our work
- Innovation: Encouraging creativity and continuous improvement
- Collaboration: Working together to achieve common goals
- Responsibility: Taking ownership of our actions and their consequences
- Integrity: Upholding ethical standards in all our interactions
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- How do you align with Sartorius' values, particularly in the context of this role?
- How do you approach project management and collaboration in a hybrid work environment?
- How do you ensure that your content strategies are data-driven and informed by customer insights?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Sartorius' values and their approach to project management, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously
- Balancing on-site collaboration and remote work effectively
- Adapting to a dynamic and fast-paced work environment
- Working with cross-functional teams and internal subject matter experts to create compelling content
- Analyzing content performance KPIs and adjusting future content creation plans accordingly
ASSUMPTION: These challenges require strong project management skills, excellent communication, and the ability to work effectively in a hybrid team environment.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Content Strategist position in a B2B marketing context, with a focus on software solutions or enterprise software
- However, this role is unique in its focus on the life sciences industry and the specific requirements of biopharmaceutical manufacturing
- Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the life sciences industry
ASSUMPTION: Candidates should be prepared to discuss their understanding of the unique aspects of this role and how their skills and experiences align with the specific requirements of the position.
📝 Sample Projects
- Developing a content strategy for a marketing campaign targeting biopharmaceutical manufacturers
- Creating a customer journey map for a product launch in the life sciences industry
- Conducting a content audit and assessing content readiness for a marketing plan
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for content development and approval in this role?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure consistent messaging?
- What are the most challenging aspects of working in a hybrid role for this position?
- How does the company support the professional development of its employees, particularly in the marketing department?
- What are the most important qualities for success in this role, according to the hiring manager?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of content strategies you've developed and executed in previous roles
- Be ready to discuss your approach to project management and content performance analysis
- Demonstrate your understanding of the company's mission and values
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
