📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Hirematic
🔹 Location: Mendrisio, Ticino, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4-day workweek, flexible hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy across multiple channels
- Driving lead generation and nurturing through high-conversion content
- Collaborating with cross-functional teams to create product-led content
- Growing brand presence and thought leadership in the recruitment marketing space
- Analyzing and iterating on content performance to optimize results
ASSUMPTION: This role requires a strong background in content marketing, preferably in SaaS or B2B environments, and a proven track record of driving leads through content strategies.
📋 Key Responsibilities
✅ Content Strategy & Execution: Own and execute the content strategy across all channels, including website, blog, LinkedIn, and newsletters. Produce engaging, high-conversion content pieces such as articles, use cases, landing pages, LinkedIn posts, product tutorials, video explainers, and interviews.
✅ Lead Generation & Nurturing: Develop and optimize content and nurturing strategies to attract attention, generate awareness, build trust, and convert leads into customers. Create assets like case studies, feature videos, how-to guides, webinars, and email sequences.
✅ Product-Led Content: Work closely with the product team to translate complex features into compelling stories, visuals, and product-led content.
✅ Social Media & Engagement: Develop and execute a robust LinkedIn strategy to grow reach, engagement, and leads.
✅ Sales Enablement: Collaborate with the sales team to develop essential content that supports the sales funnel, such as one-pagers and sales decks.
✅ Performance Analysis: Analyze and iterate on content performance, focusing on key metrics like engagement, leads, and traffic.
✅ Industry Expertise: Stay updated with the latest tech and recruitment trends, transforming them into insightful, authoritative content that positions Hirematic as a thought leader.
✅ Freelancer Management: Manage external freelancers for specialized tasks like video editing or graphic design when needed.
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a keen eye for detail to ensure high-quality content across various formats and channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Relevant coursework or certifications may be considered in lieu of a degree.
Experience: Proven experience (2-5 years) in content marketing, ideally in SaaS, HR tech, or B2B environments.
Required Skills:
- Proven ability to produce high-conversion content across various formats and channels
- Exceptional writing, editing, and storytelling skills
- Demonstrable experience in driving MQLs and SQLs through content strategies
- Self-starter with a high degree of autonomy and initiative, comfortable in a fast-paced, dynamic environment
Preferred Skills:
- Familiarity with programmatic advertising and/or recruitment marketing
- Experience with HubSpot
- Experience with tools like Loom or AI video tools
- Ability to repurpose content into different formats (e.g., carousels, short videos, infographics)
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant content marketing experience is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level content marketing role in Switzerland, the estimated salary range is CHF 80,000 - 120,000 per year. This range takes into account the company's size, location, and the required experience level.
Benefits:
- Annual training and welfare budget
- Up to 3 days per year for volunteer work
- Bonuses for major life events (childbirth, marriage, long tenure)
- All-expenses-paid trip to celebrate your 3rd anniversary with the company
Working Hours: 40 hours per week, with flexible hours and a 4-day workweek (Fridays off).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on recruitment marketing and job advertising solutions.
Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for close collaboration and growth.
Founded: 2021, indicating a relatively young and dynamic company.
Company Description:
- Hirematic aims to take the pain out of job advertising for talent acquisition managers by providing an intelligent job ads platform combined with job ad experts
- The company helps hiring managers find and hire great people quickly and at a low cost-per-hire
- Hirematic's platform ensures jobs reach a broad pool of qualified candidates at the lowest possible cost
Company Specialties:
- Intelligent job ads platform
- Job ad expertise and optimization
- Recruitment marketing solutions
Company Website: hirematic.com
ASSUMPTION: As a small, growing company, Hirematic offers ample opportunities for professional growth and impact on the business.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to shape both the brand and the content strategy that will drive the company's next stage of growth.
Reporting Structure: This role reports directly to the VP Revenue, indicating a high level of visibility and influence within the organization.
Work Arrangement: Hybrid, with a 4-day workweek (Fridays off) and flexible hours, offering a good work-life balance.
Growth Opportunities:
- As the first dedicated content marketing hire, there's significant room for growth and expansion of the role
- The company's growth trajectory presents opportunities for career advancement
- Collaborating with cross-functional teams offers exposure to various aspects of the business
ASSUMPTION: Given the company's size and growth stage, this role offers a unique opportunity to make a significant impact on the business and grow with the company.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely some days of the week.
Office Location(s): Mendrisio, Ticino, Switzerland
Geographic Context:
- Mendrisio is a small city in the canton of Ticino, Switzerland, located near the Italian border
- The region offers a mild Mediterranean climate and a high quality of life
- Mendrisio is well-connected by public transportation, making it easy to commute from nearby cities
Work Schedule: 40 hours per week, with flexible hours and a 4-day workweek (Fridays off).
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good balance between work and personal life, while the office location in Mendrisio offers a pleasant work environment with easy access to nearby cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the VP Revenue and potentially other team members
- Final interview or assessment, if applicable
Key Assessment Areas:
- Content creation and strategy skills
- Writing and editing abilities
- Industry knowledge and trends
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and achievements
- Prepare examples of your best-performing content pieces and their impact on lead generation or engagement
- Be ready to discuss your approach to content strategy, performance analysis, and optimization
ATS Keywords: Content Marketing, Lead Generation, Writing, Editing, Storytelling, Social Media, Sales Enablement, Performance Analysis, Industry Expertise, Freelancer Management, SaaS, B2B, HR Tech, Programmatic Advertising, HubSpot, Video Tools
ASSUMPTION: As a small company, the interview process may be more personalized and flexible than larger organizations, allowing for a deeper dive into the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Loom or other AI video tools (for video explainers and tutorials)
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: While not explicitly stated, the role may require experience with additional marketing tools and technologies relevant to content creation and distribution.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and transparency
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Autonomous and self-driven, with a high degree of initiative
- Strong project management skills and attention to detail
- Ability to work effectively in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you stay updated with the latest tech and recruitment trends, and how do you incorporate them into your content strategy?
- Can you provide an example of a time when you had to manage external freelancers for a content project, and how did you ensure the quality and consistency of the work?
- How do you approach analyzing and iterating on content performance to optimize results, and can you share a specific example from a previous role?
ASSUMPTION: Hirematic values candidates who are proactive, data-driven, and able to work independently in a fast-paced environment.
⚠️ Potential Challenges
- The role may require managing multiple content projects simultaneously, which could be challenging for candidates who struggle with prioritization or time management
- As a small company, there may be limited resources and budget for content creation, requiring the candidate to be creative and strategic with their approach
- The role may involve occasional collaboration with remote team members or freelancers, which could present communication and coordination challenges
- The hybrid work arrangement may require the candidate to be comfortable working independently and managing their own time effectively
ASSUMPTION: While these challenges may arise, the role's unique opportunities and the company's supportive work environment can help mitigate them.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a higher degree of autonomy and the opportunity to shape the company's content strategy
- In the recruitment marketing industry, this role stands out for its focus on driving leads and nurturing through content, rather than purely brand awareness or thought leadership
- Career-wise, this role presents a unique opportunity to grow with the company and advance to a more senior position as the content marketing function expands
ASSUMPTION: Given the company's size and growth stage, this role offers a unique blend of autonomy, impact, and growth potential compared to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive content strategy for Hirematic's website and blog, including SEO optimization and lead generation funnels
- Creating a series of video explainers and tutorials to showcase Hirematic's platform features and benefits
- Managing a team of freelancers to produce a series of high-quality, on-brand infographics and visual assets for use across various channels
ASSUMPTION: These sample projects illustrate the breadth and depth of content marketing responsibilities in this role, requiring a strong mix of strategic thinking, creative execution, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing goals for the next 12-24 months, and how this role will contribute to achieving them?
- How does the company measure and track content performance, and what are the key metrics for success in this role?
- What opportunities are there for growth and professional development within the content marketing function, and how does the company support its employees in pursuing these opportunities?
- How does the company collaborate with external freelancers, and what resources are available to support the management of these relationships?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and achievements
- Prepare examples of your best-performing content pieces and their impact on lead generation or engagement
- Be ready to discuss your approach to content strategy, performance analysis, and optimization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
