Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Duplo

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to drive brand awareness, lead generation, engagement, and customer conversion
• Creating clear, compelling, and error-free content for various platforms, including blog posts, email campaigns, e-books, newsletters, and ad copy
• Managing Duplo’s social media strategy and engagement across platforms and the Duplo Community
• Applying SEO principles in content creation to optimize discoverability and track content performance
• Supporting the Marketing Lead in setting up events and activations to grow Duplo’s visibility within the finance community

ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills. The ideal candidate will have a proven track record in content marketing, copywriting, or editorial roles and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Develop and execute content strategies aligned with Duplo’s short and long-term marketing objectives to drive brand visibility, inbound leads, and conversions

✅ Write clear, compelling, and error-free content for various platforms, including blog posts, email campaigns, e-books, newsletters, and ad copy

✅ Oversee all content initiatives to ensure consistency in brand voice, messaging, and a positive customer experience

✅ Build and manage Duplo’s social media strategy (LinkedIn, Instagram, Facebook, Twitter), leading content creation, scheduling, analytics, and engagement across platforms and the Duplo Community

✅ Apply SEO principles in all content creation to optimize discoverability and track content performance

✅ Write engaging email communications to nurture both existing and prospective client relationships

✅ Support the Marketing Lead in setting up events and activations that grow Duplo’s visibility within the internal and external finance community

✅ Stay updated on industry trends, customer insights, and content best practices to inspire fresh ideas and strategies

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking. The ideal candidate will be comfortable balancing these responsibilities and working collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: Minimum of 5 years of experience in content marketing, copywriting, or editorial roles

Required Skills:

• Strong writing, editing, and proofreading skills
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, SEO tools, and social media management tools
• Experience managing multiple social channels and creating content calendars
• Ability to think strategically and execute with attention to detail
• Have an eye for brand tone and consistency

Preferred Skills:

• Experience working in tech, SaaS, or fintech
• A portfolio of published content or sample writing projects

ASSUMPTION: While a degree in a related field is preferred, Duplo values practical experience and proven skills over formal education. Candidates with a strong portfolio and relevant work experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is NGN 15,000,000 - 20,000,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for content marketing specialists with 5-10 years of experience in Lagos, Nigeria.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous time off and flexible work arrangements
• Professional development opportunities
• Competitive compensation and equity packages

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Duplo offers a competitive compensation and benefits package to attract and retain top talent. The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Duplo operates in the financial services industry, focusing on spend management and global payments for corporates. The company helps businesses navigate the complexities of local and international payments, expense management, and foreign exchange.

Company Size: Duplo is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: Duplo was founded in 2021, making it a relatively new but well-funded and rapidly growing startup.

Company Description:

• Duplo helps businesses seamlessly navigate the complexities of local and international payments, expense management, and foreign exchange
• The platform offers a comprehensive, end-to-end solution for businesses to better manage their financial operations and local and international payments
• Duplo empowers businesses to streamline financial operations, grow their global footprint, and capitalize on the growth of emerging markets

Company Specialties:

• Spend Management
• Global Payments
• Expense Management
• Foreign Exchange

Company Website: https://www.tryduplo.com/

ASSUMPTION: Duplo's focus on spend management and global payments for corporates makes it an attractive employer for candidates interested in the fintech industry and looking to work for a growing startup with a strong market position.

📊 Role Analysis

Career Level: This role is suitable for experienced content marketing professionals looking to take on a strategic and leadership role within a growing fintech company.

Reporting Structure: The Content Marketing Specialist will report directly to the Marketing Lead and work collaboratively with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role is on-site (Hybrid), with a mix of remote and in-office work arrangements available.

Growth Opportunities:

• As Duplo continues to grow, there will be opportunities for the Content Marketing Specialist to take on additional responsibilities and advance their career within the marketing department or the company as a whole
• The ideal candidate will have the opportunity to shape Duplo’s content marketing strategy and make a significant impact on the company’s growth and success
• Duplo offers professional development opportunities, including training and mentorship programs, to help employees grow both personally and professionally

ASSUMPTION: This role offers a unique opportunity for experienced content marketing professionals to join a growing fintech company and make a significant impact on its marketing strategy and overall success.

🌍 Location & Work Environment

Office Type: Duplo’s office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Lagos, Nigeria

Geographic Context:

• Lagos is the commercial hub of Nigeria and a major financial center in Africa, providing ample opportunities for networking and professional growth
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Lagos has a tropical climate, with warm temperatures and high humidity throughout the year

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and the opportunity to work remotely on an as-needed basis.

ASSUMPTION: Duplo’s office environment is designed to be collaborative, dynamic, and supportive of employees’ professional growth. The company offers flexible work arrangements to accommodate employees’ personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing Lead
• In-person or virtual interview with the Marketing Lead and other team members
• Final interview with the CEO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Strategic thinking and planning
• Cultural fit and alignment with Duplo’s values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of published content or sample writing projects that demonstrate your creativity, versatility, and attention to detail
• Prepare for the interview by researching Duplo’s mission, values, and products, and thinking about how your skills and experience align with the company’s goals

ATS Keywords: Content Marketing, Copywriting, SEO, Social Media Management, Email Marketing, CMS, Brand Consistency, Lead Generation, Customer Conversion

ASSUMPTION: Duplo’s application process is designed to assess candidates’ skills, experience, and cultural fit. The company values creativity, strategic thinking, and a strong work ethic in its employees.

🛠️ Tools & Technologies

• CMS: WordPress
• Social Media Management: Hootsuite, Buffer, or similar tools
• SEO: SEMrush, Ahrefs, or similar tools
• Analytics: Google Analytics
• Email Marketing: Mailchimp, HubSpot, or similar tools

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable working on multiple projects simultaneously?
• Are you a strong communicator with excellent writing, editing, and proofreading skills?
• Do you have experience working with cross-functional teams, and are you comfortable taking on a leadership role within a marketing department?

ASSUMPTION: Duplo values employees who are innovative, collaborative, and customer-focused, with a strong work ethic and a willingness to adapt and grow in a dynamic environment.

⚠️ Potential Challenges

• Duplo is a growing startup, which can sometimes result in a fast-paced and unpredictable work environment
• The ideal candidate will be comfortable working in a startup environment and able to adapt to changes quickly
• The role requires a strong understanding of the fintech industry and the ability to create content that resonates with a diverse audience
• The ideal candidate will have experience working in the fintech industry or a related field and be comfortable learning and adapting to new technologies and trends

ASSUMPTION: While Duplo offers a unique opportunity for growth and impact, the role also presents challenges that require a strong, adaptable, and strategic thinker.

📈 Similar Roles Comparison

• Compared to similar roles in larger corporations, this role offers a higher level of responsibility and autonomy, as well as the opportunity to make a significant impact on the company’s growth and success
• Duplo’s focus on spend management and global payments for corporates sets it apart from other fintech companies, offering a unique opportunity for candidates interested in this specific niche
• As a growing startup, Duplo offers a more dynamic and fast-paced work environment than larger, more established companies, which can be both challenging and rewarding

ASSUMPTION: This role offers a unique opportunity for experienced content marketing professionals to join a growing fintech company and make a significant impact on its marketing strategy and overall success.

📝 Sample Projects

• Developing and executing a content strategy to drive brand awareness and lead generation for a new product launch
• Creating a series of blog posts, email campaigns, and social media content to educate customers about the benefits of Duplo’s expense management tools
• Managing a team of content creators to produce high-quality, on-brand content for multiple channels, including blog posts, email campaigns, and social media platforms

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and initiatives they might undertake in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to create and execute effective content strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company’s content marketing strategy and how this role fits into that overall plan?
• How does Duplo support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Duplo measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company’s approach to work-life balance, and how does Duplo support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry, and to assess whether the opportunity aligns with their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of published content or sample writing projects that demonstrate your creativity, versatility, and attention to detail
• Prepare for the interview by researching Duplo’s mission, values, and products, and thinking about how your skills and experience align with the company’s goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.