📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Equisoft Inc
🔹 Location: Montreal, QC
🔹 Job Type: Hybrid (Montreal and/or Quebec City)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing content strategies across B2B and B2C channels
- Transforming complex ideas into engaging content
- Improving content distribution and performance
- Enhancing video/webinar creation capabilities
- Working across multiple Lines of Business with strong project management skills
ASSUMPTION: This role requires a high level of writing expertise, adaptability, and data-driven decision-making to succeed in a dynamic, multi-faceted environment.
📋 Key Responsibilities
✅ Contribute to fundamental B2B content creation and performance, and take ownership of B2C content as the advisor content SME
✅ Write unique, compelling long-form content across various formats and repurpose it into shorter, social-friendly pieces, as well as adapt for regional markets
✅ Optimize distribution and performance of content
✅ Develop video and webinar content, including topics, speaker recruitment, and content
✅ Diagnose content performance issues and implement data-driven improvements
✅ Create engaging social media posts for all new content assets
✅ Develop email marketing content and nurture tracks to support ABM campaigns
✅ Create new content HUBS and update existing HUBS to maintain ranking for keywords
✅ Implement SEO improvements to existing articles and write new SEO content to improve performance
✅ Regularly monitor content metrics and suggest ways to improve
✅ Demonstrate strong collaboration skills by working effectively with cross-functional teams to ensure brand consistency and efficiency
✅ Collaborate with graphic designers to produce supporting visuals and infographics
✅ Provide content writing support for special campaigns to build brand awareness and increase engagement
ASSUMPTION: The role requires a strong understanding of content marketing best practices, SEO principles, and the ability to work effectively with various teams to deliver high-quality content.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field
Experience: Minimum 4-6 years of experience in content marketing, digital marketing, or related field (preferably in the insurance industry)
Required Skills:
- Exceptional writing skills with proven ability to create compelling concepts, interview/research, and structure information in multiple formats
- Data-driven content optimization expertise
- Video/webinar creation & skills
- Strong project management skills with ability to manage multiple deadlines
- Familiarity with AI tools for content creation and optimization
- Strong command of SEO principles
- Proficiency in social media management and content adaptation for different LOBs
- Basic video editing capabilities
- Excellent written and verbal skills in French and English
Preferred Skills:
- Industry knowledge in financial services, insurance, or SaaS
- Knowledge of Spanish
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their writing skills and content marketing experience, as well as a proven track record of driving results through data-driven content optimization.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical
- Dental
- Retirement Plan
- Telemedicine Program
- Employee Assistance Program
- Flexible hours
- Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for content marketing specialists with 4-6 years of experience in Montreal, QC.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, specializing in insurance and investment software solutions
Company Size: 501-1,000 employees (Large organization with established processes and a significant presence in the industry)
Founded: 1994 (Over 25 years of experience in the industry)
Company Description:
- Equisoft is a global provider of advanced insurance and investment digital solutions
- Recognized as a valued partner by over 250 of the world’s leading financial institutions in 16 countries
- Offers innovative front-end applications, extensive back-office services, and unique data migration expertise
Company Specialties:
- Data Conversion and migration
- AdminServer
- Asset Allocation
- CRM
- Financial Needs Analysis
- Oracle Insurance Policy Administration
- Electronic Application
- Insurance Illustrations
- Wealth Management
- insurance solutions
- insurance software
- policy administration system
- agency management system
Company Website: www.equisoft.com
ASSUMPTION: Equisoft is a well-established company with a strong reputation in the industry, offering a stable work environment and opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-level (Requires significant experience and expertise in content marketing)
Reporting Structure: Reports directly to the Content Lead, working closely with cross-functional teams across multiple Lines of Business
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the content marketing team
- Opportunities to work on diverse projects across multiple Lines of Business
- possibility to gain experience in video and webinar content creation
ASSUMPTION: This role offers a good balance between stability and growth opportunities, allowing the candidate to expand their skillset and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work arrangement
Office Location(s): 1250 boul. René-Lévesque Ouest, 33e étage, Montréal, QC H3B 4W8
Geographic Context:
- Montreal is a vibrant, multicultural city with a thriving tech industry
- Known for its high quality of life, with a wide range of cultural attractions, restaurants, and outdoor activities
- Offers easy access to public transportation and is bike-friendly
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth content marketing assessment, including writing samples and SEO optimization exercises
- Final interview with the hiring manager and/or team members to discuss the role, team dynamics, and company culture
Key Assessment Areas:
- Writing skills and ability to create compelling content
- Data-driven content optimization expertise
- SEO knowledge and ability to implement SEO best practices
- Project management skills and ability to manage multiple deadlines
- Collaboration skills and ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio or samples of your work, demonstrating your writing skills and content marketing expertise
- Prepare for the content marketing assessment by brushing up on your SEO knowledge and data-driven optimization strategies
- Research the company and its products/services to show your enthusiasm and understanding of the role
ATS Keywords: Content Marketing, Digital Marketing, Writing Skills, Project Management, SEO, Social Media Management, Video Creation, Data-Driven Optimization, Collaboration, Email Marketing, Content Strategy, Content Distribution, Graphic Design Collaboration, Long-Form Content, Short-Form Content, Content Performance Monitoring
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, multi-faceted role.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Social media management tools (e.g., Hootsuite, Buffer)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Project management tools (e.g., Asana, Trello, JIRA)
- AI content creation and optimization tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: The ideal candidate will have experience with relevant content marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach creating engaging content that resonates with diverse audiences?
- Can you provide an example of a time when you optimized content performance using data-driven insights?
- How do you balance working independently and collaborating with cross-functional teams to ensure brand consistency and efficiency?
ASSUMPTION: Equisoft values candidates who are passionate about creating engaging content, data-driven in their approach, and able to thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple deadlines and projects across various Lines of Business
- Adapting content for different regional markets and LOBs
- Keeping up with industry trends and best practices in content marketing
- Working effectively with remote team members and stakeholders
ASSUMPTION: The role may present challenges in terms of managing multiple priorities, adapting content for different audiences, and staying current with industry trends, but offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong understanding of video and webinar content creation
- Equisoft's focus on the insurance industry provides unique challenges and opportunities compared to other industries
- Career progression may involve moving into a senior content marketing role or specializing in video and webinar content creation
ASSUMPTION: This role offers a unique blend of content marketing and video/webinar creation, with opportunities for specialization and career growth within the organization.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch across multiple LOBs
- Creating a series of engaging social media posts to promote an upcoming webinar
- Optimizing an existing blog post's SEO performance and driving organic traffic
ASSUMPTION: The role will involve working on a variety of projects, from strategic content planning to tactical content optimization and promotion.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does the company support the professional development of its content marketing team members?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the content marketing team?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare a portfolio or samples of your work, demonstrating your writing skills and content marketing expertise
- Research the company and its products/services to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
