📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Ready Set.
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating sales and marketing content to generate brand awareness, leads, and support the sales process
- Writing and publishing a weekly company newsletter
- Ghostwriting LinkedIn content for executives (3x/week)
- Developing case studies and client success stories
- Supporting the sales process with enablement copy
- Helping build and evolve website content
- Collaborating with a small, tight-knit marketing team in a fast-paced agency environment
ASSUMPTION: This role requires a strong writer with a background in content creation and a solid understanding of marketing principles. Familiarity with AI/LLM technology is a plus.
📋 Key Responsibilities
✅ Write and publish a weekly company newsletter to an email list
✅ Interview executives and ghostwrite LinkedIn content (3x/week)
✅ Interview team members and clients to create case studies and client success stories
✅ Support the sales process with slide decks, one-pagers, and other enablement copy
✅ Help build and evolve website content to reflect brand positioning, service offerings, and thought leadership
✅ Jump in on other writing projects that support brand, marketing, and revenue goals
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to understand and speak to the audience's challenges and motivations.
🎯 Required Qualifications
Education: A post-secondary degree in English, Communications, Journalism, Marketing, or a related field
Experience: 2-3 years of writing or content creation experience (in-house, freelance, or agency)
Required Skills:
- Excellent writing skills with a strong command of the English language
- Ability to understand and speak to the audience's challenges and motivations
- Skilled at leveraging AI/LLM technology to accelerate and enhance productivity
- Proficient in content management systems and marketing automation tools
Preferred Skills:
- Experience with SEO best practices
- Familiarity with marketing analytics and reporting
- Knowledge of the advertising industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Familiarity with marketing automation tools and SEO best practices would be beneficial but not essential.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a Content Marketing Specialist with 2-5 years of experience in a remote, fully-remote company)
Benefits:
- Unlimited paid time off
- Competitive salary
- 100% remote work, collaborating with a global team
- Consistent clarity and context from management
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for a Content Marketing Specialist with 2-5 years of experience. The actual salary may vary based on the candidate's skills, experience, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. Ready Set is a consulting and strategy firm that helps companies build more human-centric, inclusive cultures, teams, and products/services.
Company Size: 11-50 employees. Ready Set is a small but growing company, offering a unique opportunity to make a significant impact.
Founded: 2015. Ready Set was founded in 2015 and has since grown to work with clients spanning various industries.
Company Description:
- Ready Set is a consulting and strategy firm that helps companies build more human-centric, inclusive cultures, teams, and products/services.
- The company's team is composed of professionals and academics with deep diversity, equity, and inclusion expertise and backgrounds spanning industries and business functions.
- Ready Set's clients span industries from tech, to entertainment, to nonprofits and social change organizations, each starting at a unique point in their DEI journey.
Company Specialties:
- Diversity and Inclusion
- People Management
- Organizational Development
- Internal Policy Development
- Sexual Harassment Prevention
- Human Resources
- Change Management
- Learning and Development
Company Website: http://www.thereadyset.co/
ASSUMPTION: Ready Set is a growing company with a strong focus on diversity, equity, and inclusion. Applicants should be comfortable working in a remote, global environment and have a strong commitment to these values.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for a content marketing professional with 2-5 years of experience looking to grow within a marketing team.
Reporting Structure: The Content Marketing Specialist will report to the Content Marketing Manager.
Work Arrangement: Fully Remote. Ready Set is a fully remote company, collaborating globally with a talented team distributed across the globe.
Growth Opportunities:
- Opportunity to learn and grow within a small, tight-knit marketing team
- Potential to take on additional responsibilities and advance within the company as it grows
- Exposure to various aspects of marketing and the chance to develop skills in related areas
ASSUMPTION: Ready Set is a growing company, offering opportunities for career growth and development within the marketing team.
🌍 Location & Work Environment
Office Type: Fully Remote. Ready Set is a fully remote company, with no physical office locations.
Office Location(s): Global. Ready Set's team is distributed across the globe, with employees working remotely from various locations.
Geographic Context:
- Ready Set is a global company, with employees working remotely from various locations around the world.
- The company's headquarters is in Oakland, CA, but its team is distributed globally.
- Applicants should be comfortable working in a remote, global environment and have a strong command of the English language.
Work Schedule: Full-time (40 hours/week) with flexible hours. Ready Set offers a flexible work schedule, allowing employees to balance their personal and professional lives.
ASSUMPTION: Applicants should be comfortable working in a remote, global environment and have a strong command of the English language. They should also be able to manage their time effectively and work independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Writing test or assignment
- Final interview with the marketing team
Key Assessment Areas:
- Writing skills and ability to understand and speak to the audience's challenges and motivations
- Familiarity with content management systems and marketing automation tools
- Cultural fit and alignment with Ready Set's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing and content creation experience
- Showcase your understanding of the audience's challenges and motivations in your application materials
- Demonstrate your ability to work independently and manage your time effectively in a remote, global environment
ATS Keywords: Content Marketing, Writing, Marketing, Communications, Brand Awareness, Lead Generation, Sales Support, Case Studies, Newsletter Management, Social Media, AI Technology, Adaptability, Proactivity
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant writing and content creation experience. They should also demonstrate their ability to work independently and manage their time effectively in a remote, global environment.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, etc.)
- Marketing automation tools (e.g., HubSpot, Marketo, etc.)
- AI/LLM technology (e.g., Copy.ai, Frase.io, etc.)
ASSUMPTION: Familiarity with content management systems and marketing automation tools is required for this role. Experience with AI/LLM technology is a plus but not essential.
👔 Cultural Fit Considerations
Company Values:
- Humble, coachable, and curious
- Proactive and self-motivated
- Collaborative
- Accessible, responsive, and diligent
- Flexible and adaptable
Work Style:
- Remote work with a global team
- Flexible hours and the ability to work independently
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a strong command of the English language and the ability to understand and speak to the audience's challenges and motivations?
- Are you comfortable working in a remote, global environment and managing your time effectively?
- Do you have a strong work ethic and the ability to work independently?
ASSUMPTION: Applicants should assess their fit with Ready Set's values and work style before applying. They should also be comfortable working in a remote, global environment and have a strong command of the English language.
⚠️ Potential Challenges
- Working in a fast-paced, high-performance agency environment may require applicants to be adaptable and able to manage their time effectively
- Applicants may need to be comfortable working with a small, tight-knit marketing team and collaborating with team members from other departments
- Applicants may need to be comfortable working in a remote, global environment and managing their time effectively
- Applicants may need to be comfortable working with AI/LLM technology to accelerate and enhance productivity
ASSUMPTION: Applicants should be comfortable working in a fast-paced, high-performance agency environment and have strong time management skills. They should also be comfortable working in a remote, global environment and with AI/LLM technology.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Content Writer role in other companies, but may require more adaptability and the ability to work in a fast-paced, high-performance agency environment
- Applicants should research Ready Set's industry and company culture to ensure a good fit
- Applicants should consider their career goals and whether this role aligns with their long-term aspirations
ASSUMPTION: Applicants should research Ready Set's industry and company culture to ensure a good fit. They should also consider their career goals and whether this role aligns with their long-term aspirations.
📝 Sample Projects
- Developing a content calendar for a quarterly newsletter
- Creating a series of blog posts on a specific marketing topic
- Writing a case study on a successful marketing campaign
ASSUMPTION: Applicants should be able to provide examples of their writing and content creation experience, as well as their ability to understand and speak to the audience's challenges and motivations.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Content Marketing Specialist at Ready Set?
- How does the Content Marketing team collaborate with other departments within the company?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Ready Set support the professional development and growth of its employees?
- What are the biggest challenges facing the Content Marketing team currently, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant writing and content creation experience
- Prepare a writing sample or portfolio showcasing your ability to understand and speak to the audience's challenges and motivations
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
