📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: KOSTAL Group
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing content for vaylens' DACH website and inbound campaigns
- Managing social media channels and newsletters
- Collaborating with cross-functional teams, including Sales, Product Management, and Software Development
- Working in a dynamic, innovative environment focused on electric vehicle charging infrastructure
ASSUMPTION: This role requires a strong focus on German language skills and understanding of the DACH market.
📋 Key Responsibilities
✅ Create, edit, and localize content for vaylens' DACH website and inbound campaigns, including employee content, blog articles, one-pagers, reports, and case studies
✅ Implement on-page SEO and copy improvements across vaylens' DACH website based on user data and testing
✅ Develop and execute social media strategies for vaylens' organic channels, including LinkedIn, YouTube, and Instagram, to reach target audiences and maximize content impact
✅ Curate, create, and implement newsletters for vaylens' DACH prospects, customers, and partners in collaboration with relevant teams
ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in content marketing, copywriting, social media marketing, and/or email marketing for SaaS brands
Required Skills:
- Impeccable writing and communication skills in German, with comfort interacting in English
- Proven track record of translating business objectives, user-, and SEO-findings into successful content strategies across channels
- Experience working with website management systems and collaborating with senior stakeholders from sales, product management, and software development teams
- Ability to balance writing for algorithms and providing value to the audience
Preferred Skills:
- Familiarity with the electric vehicle charging infrastructure industry
- Experience with marketing automation tools
- Knowledge of SEO best practices
ASSUMPTION: Candidates with a strong portfolio showcasing their content marketing skills and experience working with cross-functional teams will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Content Marketing Specialist with 2-5 years of experience in the DACH region)
Benefits:
- Flexible working hours and location
- Great opportunities for career growth
- Extras like gym or yoga class memberships, etc.
Working Hours: Full-time (40 hours per week), with flexible hours and location
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: KOSTAL Group operates in the automotive electrical systems, industrial electronics, connectors, and test technology sectors. vaylens, a subsidiary of KOSTAL Group, focuses on developing innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles.
Company Size: KOSTAL Group has 10,001+ employees globally, with vaylens being a smaller subsidiary. This means applicants can expect a structured yet agile work environment with opportunities for growth and impact.
Founded: KOSTAL Group was founded in 1912, with vaylens being a more recent addition to the group.
Company Description:
- KOSTAL Group is a global, independent, family-owned company based in Germany, developing and manufacturing technologically complex electronic and mechatronic products.
- vaylens supports operators in the management, control, and monitoring of their charging infrastructures and offers technical support and training to ensure customers get the most out of vaylens products.
Company Specialties:
- Automotive Electrical Systems
- Industrial Electronics
- Connectors
- Test Technology
- Electric Vehicle Charging Infrastructure Software and SaaS Solutions
Company Website: http://www.kostal.com
ASSUMPTION: Working at KOSTAL Group and vaylens offers applicants the opportunity to contribute to Europe's transition toward electric mobility in a purpose-driven and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in content marketing, copywriting, social media marketing, and/or email marketing for SaaS brands.
Reporting Structure: The Content Marketing Specialist will report to the Brand and Marketing Manager and work closely with the DACH Sales and Product Management teams.
Work Arrangement: This is an on-site, full-time position with flexible working hours and location.
Growth Opportunities:
- Progression to a senior role within the marketing team as vaylens continues to grow and expand its offerings
- Potential to take on additional responsibilities and manage a team in the future
- Opportunities to work on diverse projects and collaborate with cross-functional teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on vaylens' marketing efforts and contribute to the company's success.
🌍 Location & Work Environment
Office Type: vaylens' office in Budapest, Hungary, offers a modern and collaborative work environment, with opportunities for both in-person and remote work.
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of approximately 1.75 million people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Budapest offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time (40 hours per week), with flexible hours and location
ASSUMPTION: Working in Budapest offers applicants the opportunity to live and work in a dynamic, multicultural city with a high quality of life and affordable living costs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Brand and Marketing Manager and a member of the DACH Sales team
- Final interview with the vaylens management team
Key Assessment Areas:
- German language skills and cultural understanding of the DACH market
- Content creation and optimization skills
- Social media management and strategy development
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio or writing samples showcasing your ability to translate business objectives, user-, and SEO-findings into successful content strategies across channels
- Prepare for interview questions related to your understanding of the electric vehicle charging infrastructure industry and vaylens' products and services
ATS Keywords: Content Marketing, Copywriting, Social Media Marketing, Email Marketing, SEO, Content Strategy, German, DACH, Electric Vehicle Charging Infrastructure, SaaS
ASSUMPTION: Applicants should emphasize their strong German language skills, content marketing experience, and understanding of the DACH market in their application materials and interviews.
🛠️ Tools & Technologies
- Content Management System (CMS) for website management
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact)
- SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and cross-functional teamwork
- Customer focus and excellence
- Sustainability and responsibility
Work Style:
- Dynamic and agile, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, innovative environment focused on driving Europe's transition toward electric mobility?
- Are you comfortable working in a multicultural team and collaborating with stakeholders from various departments?
- Do you have strong German language skills and a deep understanding of the DACH market?
ASSUMPTION: Applicants who are passionate about electric vehicle charging infrastructure, comfortable working in a dynamic and collaborative environment, and fluent in German will be a strong fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced and rapidly evolving industry, requiring adaptability and continuous learning
- Balancing the need to create engaging content with the need to optimize for search engines and user data
- Managing multiple content channels and stakeholders simultaneously
- Working in a multicultural environment, requiring strong communication and cultural sensitivity skills
ASSUMPTION: Applicants should be prepared to work in a fast-paced and dynamic environment, with a strong focus on collaboration, adaptability, and continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on German language skills and understanding of the DACH market
- Content marketing experience in the SaaS industry is preferred, as this role involves creating content for a software and SaaS solutions provider
- This role offers strong growth potential, with opportunities to make a significant impact on vaylens' marketing efforts and contribute to the company's success
ASSUMPTION: Applicants should consider this role's unique requirements and growth potential when comparing it to other content marketing positions.
📝 Sample Projects
- Developing a comprehensive content strategy for vaylens' DACH website, including employee content, blog articles, one-pagers, reports, and case studies
- Creating and executing a social media campaign to promote vaylens' products and services to the DACH region
- Curating and implementing a newsletter series for vaylens' DACH prospects, customers, and partners
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, giving applicants a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the current state of vaylens' DACH website and content strategy, and how this role will contribute to its improvement?
- How does vaylens collaborate with its DACH Sales and Product Management teams to create and implement effective content marketing strategies?
- What opportunities are there for professional growth and development within the marketing team and vaylens as a whole?
- How does vaylens measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company culture like at vaylens, and how does it support the success of its employees?
ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the team they will be working with, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, with a focus on your German language proficiency and understanding of the DACH market
- Prepare a portfolio or writing samples showcasing your ability to translate business objectives, user-, and SEO-findings into successful content strategies across channels
- Prepare for interviews by researching vaylens' products, services, and industry, as well as the company's values and culture
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
