📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Levitate
🔹 Location: Raleigh, NC
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing unique content plans for clients based on their goals and audience
- Managing multiple assignments and adhering to deadlines using project management tools
- Leveraging AI tools for efficiency and specific tasks
- Embracing data-driven best practices to develop high-performing content
- Conducting industry-specific research to understand client markets and produce relevant topics and deliverables
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong organizational skills to manage multiple client projects and meet deadlines.
📋 Key Responsibilities
✅ Develop unique content plans for individual clients that include curated email and social media topics
✅ Manage a high volume of assignments and adhere to deadlines via project management system (ClickUp)
✅ Leverage trained AI tools for efficiency and to perform specific tasks
✅ Embrace data-driven best practices to develop high-performing content
✅ Keep up with current events and conduct industry-specific research to understand client markets and produce relevant topics and deliverables
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong research, writing, and editing skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, journalism, or a related field (preferred but not required)
Experience: 0-2 years of experience in content marketing, communications, or a related field
Required Skills:
- Strategic, tactical approach to SMB content marketing and communications
- Exceptional writing and editing skills with an eye for design, especially in regard to HTML-based newsletters and social media graphics
- Some experience using AI models and tools for content development-related purposes
- Ability to juggle multiple projects and prioritize workload effectively to meet deadlines
- Natural curiosity and desire to gain a deeper understanding of each of our verticals
Preferred Skills:
- Experience with project management tools (e.g., ClickUp)
- Familiarity with AI-driven content platforms
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on industry standards for entry-level to 2 years of experience in Raleigh, NC)
Benefits:
- Daily catered lunches from locally-owned restaurants and diverse snack offerings
- Employee-led groups (e.g., run club, disc golf club, book club) that bring employees with similar hobbies and interests together
- Plentiful opportunities to volunteer with and contribute to local organizations that align with the passions of our staff
- Flexible PTO to facilitate strong work-life balance
- Paid parental leave that provides employees with support and flexibility as they grow their families
- Extensive benefit options including healthy lifestyle reimbursement, 401(k) matching, HSA/FSA, dental, vision, and mental health coverage, and much more
- Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with a one-hour lunch break
ASSUMPTION: The salary range is based on industry standards for entry-level to 2 years of experience in Raleigh, NC. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-driven marketing and communication tools for small and medium-sized businesses
Company Size: 201-500 employees (as of 2025)
Founded: 2017, with a mission to help small businesses focus on building relationships through authentic communication strategies
Company Description:
- Levitate offers a pioneering approach to marketing, called "keep-in-touch" marketing, which leverages personal, authentic communication strategies with the power of an AI-driven platform
- The platform enables clients to send top-performing email and social media post templates, create AI-generated content, use built-in meeting booking, send Happiness Surveys, generate reviews, set up keep-in-touch tags for contacts, create automated drip campaigns, and more
- Levitate is committed to helping small businesses grow and thrive, with a strong company culture that prioritizes employee fulfillment and leadership development
Company Specialties:
- AI-driven content creation and marketing
- Email marketing and automation
- Social media management
- Client relationship management
- Review generation and management
Company Website: levitate.ai
ASSUMPTION: Levitate's focus on small and medium-sized businesses allows for a more personalized and impactful approach to content marketing.
📊 Role Analysis
Career Level: Entry-level to mid-level content marketing specialist
Reporting Structure: This role reports directly to the Content Marketing Manager
Work Arrangement: On-site, full-time, with flexible hours and a focus on work-life balance
Growth Opportunities:
- Potential career progression into senior content marketing roles or management positions
- Opportunities to gain experience in various aspects of content marketing and AI-driven platforms
- Chance to work with a diverse range of clients and industries, fostering continuous learning and skill development
ASSUMPTION: This role offers significant growth potential for individuals looking to build a career in content marketing and AI-driven platforms.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with an open floor plan
Office Location(s): 2409 Crabtree Blvd, Raleigh, North Carolina 27604, US
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state, with a population of over 460,000
- The Research Triangle Park (RTP) area, which includes Raleigh, Durham, and Chapel Hill, is a major hub for technology, healthcare, and education, with a strong job market and diverse cultural scene
- Raleigh offers a mix of urban and suburban living, with numerous parks, museums, and entertainment options
Work Schedule: Monday - Friday, with flexible hours and the option to work remotely on an as-needed basis
ASSUMPTION: The Raleigh area offers a vibrant and growing job market, with a strong focus on technology and innovation, making it an attractive location for professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Content Marketing Manager to discuss the role, responsibilities, and expectations
- Skills assessment or take-home project to evaluate writing, editing, and research skills
- Final interview with the hiring manager or a panel of team members to discuss fit and answer any remaining questions
Key Assessment Areas:
- Writing and editing skills, with a focus on clarity, conciseness, and creativity
- Research and analytical skills, demonstrating the ability to understand and apply industry-specific information
- Project management skills, including the ability to juggle multiple projects and meet deadlines
- Cultural fit, with a strong emphasis on collaboration, creativity, and a passion for helping small businesses grow
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, writing, and research
- Include a portfolio or samples of your work, demonstrating your ability to create engaging and effective content
- Prepare thoughtful questions to ask during the interview process, focusing on the role, the team, and the company's mission and values
ATS Keywords: Content Marketing, Writing, Editing, Project Management, AI Tools, Data-Driven Decisions, Research, B2B Content, B2C Content, Social Media, Email Marketing, HTML, Design, Curiosity, Communication, Strategy
ASSUMPTION: Levitate's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on finding the right candidate for the role and the team.
🛠️ Tools & Technologies
- ClickUp (project management)
- AI-driven content creation tools (e.g., Copy.ai, Frase.io, or in-house tools)
- HTML and CSS for email and social media graphics
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: Levitate leverages a mix of project management, AI-driven content creation, and communication tools to streamline workflows and maximize efficiency.
👔 Cultural Fit Considerations
Company Values:
- Creating magic
- Showing customer empathy
- Making data-driven decisions
- Focusing on solutions, not problems
- Making small improvements every day
Work Style:
- Collaborative and team-oriented, with a strong emphasis on open communication and idea-sharing
- Data-driven and results-focused, with a commitment to continuous improvement and innovation
- Flexible and adaptable, with a willingness to learn and grow in a dynamic and evolving environment
Self-Assessment Questions:
- How do you approach creating engaging and effective content for small businesses in various industries?
- Can you describe a time when you had to manage multiple projects and meet tight deadlines? How did you prioritize your workload and ensure success?
- How do you stay up-to-date with current events and industry trends, and how do you apply this knowledge to your work?
ASSUMPTION: Levitate's company culture is built on a foundation of collaboration, creativity, and a passion for helping small businesses grow and thrive.
⚠️ Potential Challenges
- Managing a high volume of assignments and adhering to tight deadlines may require strong organizational skills and time management
- Working with a diverse range of clients and industries may present unique challenges and require adaptability and quick learning
- Leveraging AI tools for content creation may require a willingness to learn new technologies and processes
- The fast-paced and dynamic nature of the content marketing industry may necessitate continuous learning and adaptation
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses on creating personalized, AI-driven content at scale for small businesses
- This role requires a strong balance of strategic thinking, creativity, and analytical skills, with a focus on data-driven decision-making
- Career progression in this role may lead to senior content marketing positions or management roles within Levitate's content marketing department or other departments
ASSUMPTION: This role is unique in its focus on AI-driven, personalized content marketing for small businesses, offering a blend of creativity and data-driven decision-making.
📝 Sample Projects
- Developing a customized content plan for a small business in the retail industry, including curated email and social media topics
- Creating a series of engaging and informative blog posts for a B2B software company, focusing on industry trends and best practices
- Designing a HTML-based newsletter template for a non-profit organization, with a focus on accessibility and visual appeal
ASSUMPTION: These sample projects demonstrate the range of content marketing tasks and industries that this role may involve, requiring adaptability and strong communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing strategy for a small business client, and how it might vary depending on the industry or target audience?
- How does Levitate support the professional growth and development of its content marketing team members?
- Can you provide an example of a time when Levitate's content marketing team had to pivot or adapt its strategy due to changes in the market or client needs?
- How does Levitate measure the success of its content marketing campaigns, and how are these metrics used to inform future strategies?
- What is the team structure and dynamic within the content marketing department, and how does this role fit into the broader organization?
ASSUMPTION: These interview questions are designed to assess the role, the team, and the company's approach to content marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Levitate job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, writing, and research
- Include a portfolio or samples of your work, demonstrating your ability to create engaging and effective content
- Prepare thoughtful questions to ask during the interview process, focusing on the role, the team, and the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
