Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Equisoft Inc

🔹 Location: Montreal, QC, Canada

🔹 Job Type: Full-time Permanent Role

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Hybrid (Montreal and/or Quebec City)

🚀 Job Overview

Key aspects of this role include:

• Executing content strategies across B2B and B2C channels
• Transforming complex ideas into engaging content
• Improving content distribution and performance
• Enhancing video/webinar creation capabilities
• Collaborating with cross-functional teams to ensure brand consistency

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through data-driven content optimization.

📋 Key Responsibilities

✅ Contribute to fundamental B2B content creation and performance across all Lines of Business, and take ownership of B2C content as the advisor content SME

✅ Write unique, compelling long-form content across various formats and repurpose it into shorter, social-friendly pieces, as well as adapt for regional markets

✅ Optimize distribution and performance of content

✅ Develop video and webinar content, including topics, speaker recruitment, and content

✅ Diagnose content performance issues and implement data-driven improvements

✅ Create engaging social media posts for all new content assets

✅ Develop email marketing content and nurture tracks to support ABM campaigns

✅ Create new content HUBS and update existing HUBS to maintain ranking for keywords

✅ Implement SEO improvements to existing articles and write new SEO content to improve performance

✅ Regularly monitor content metrics and suggest ways to improve

✅ Collaborate with graphic designers to produce supporting visuals and infographics

✅ Provide content writing support for special campaigns to build brand awareness and increase engagement

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to manage multiple deadlines and content projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field

Experience: Minimum 4-6 years of experience in content marketing, digital marketing, or related field (preferably in the insurance industry)

Required Skills:

• Exceptional writing skills with proven ability to create compelling concepts, interview/research, and structure information in multiple formats
• Data-driven content optimization expertise
• Video/webinar creation & skills
• Strong project management skills with ability to manage multiple deadlines
• Familiarity with AI tools for content creation and optimization
• Strong command of SEO principles
• Proficiency in social media management and content adaptation for different LOBs
• Basic video editing capabilities
• Excellent written and verbal skills in French and English

Preferred Skills:

• Industry knowledge in financial services, insurance, or SaaS
• Knowledge of Spanish

ASSUMPTION: While industry-specific knowledge is not explicitly required, it would be beneficial for candidates to have some familiarity with the insurance industry or related fields.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level content marketing role in Montreal, the estimated salary range is CAD 75,000 - 100,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Medical, Dental, Retirement Plan, Telemedicine Program, Employee Assistance Program
• Flexible hours
• Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Equisoft is a global provider of insurance and investment digital solutions, operating in the IT Services and IT Consulting industry.

Company Size: Equisoft has 501-1,000 employees, making it a mid-sized company with a stable work environment and opportunities for career advancement.

Founded: Equisoft was founded in 1994 and has since grown to become a valued partner for over 250 leading financial institutions worldwide.

Company Description:

• Equisoft offers innovative front-end applications, extensive back-office services, and unique data migration expertise
• The company's flagship products include a SaaS policy administration solution, CRM, financial needs analysis, financial planning, asset allocation, fund and portfolio analysis, quotes and illustrations, electronic application, agency management systems, as well as customer, agent, and broker portals
• Equisoft is also Oracle’s largest and most experienced partner for the OIPA platform

Company Specialties:

• Data Conversion and migration
• AdminServer
• Asset Allocation
• CRM
• Financial Needs Analysis
• Oracle Insurance Policy Administration
• Electronic Application
• Insurance Illustrations
• Wealth Management
• Insurance solutions
• Insurance software
• Policy administration system
• Agency management system

Company Website: Equisoft Website

ASSUMPTION: Equisoft's extensive experience and expertise in the insurance and investment industry make it an attractive employer for candidates seeking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the company.

Reporting Structure: The Content Marketing Specialist will report directly to the Content Lead and work collaboratively with cross-functional teams across various Lines of Business.

Work Arrangement: This is a hybrid role, with employees welcome to work in a collaborative office space or remotely.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a leadership role within the content marketing team
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Access to educational resources and training programs to support professional development

ASSUMPTION: Equisoft's stable organization and career advancement opportunities make it an attractive employer for candidates seeking long-term growth and development in their careers.

🌍 Location & Work Environment

Office Type: Equisoft offers a collaborative hybrid workspace, allowing employees to work in the office or remotely.

Office Location(s): Montreal and Quebec City, Canada

Geographic Context:

• Montreal is the second-largest city in Canada and the cultural capital of Quebec, offering a vibrant urban environment with a rich history and diverse communities
• Quebec City is the capital of the province of Quebec and is known for its historic architecture and European charm
• Both cities offer a high quality of life, with affordable housing, excellent healthcare, and a wide range of cultural and recreational activities

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still fostering a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the content team and other stakeholders
• Final interview with the content lead and/or other senior leaders
• Background check and reference check

Key Assessment Areas:

• Writing and content creation skills
• Data-driven content optimization expertise
• Project management skills
• Collaboration and teamwork skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide examples of your content creation and optimization work, as well as any relevant industry-specific experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit
• Research Equisoft's products, services, and company culture to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Content Marketing, Digital Marketing, Writing Skills, Project Management, SEO, Social Media Management, Video Creation, Data-Driven Optimization, Collaboration, Email Marketing, Content Strategy, Content Distribution, Graphic Design Collaboration, Long-Form Content Creation, B2B Content, B2C Content

ASSUMPTION: Equisoft's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Project management tools (e.g., Asana, Trello, Jira)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they are used to streamline workflows and improve content creation and distribution.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Equisoft fosters a collaborative and inclusive work environment, with a focus on teamwork and open communication
• The company values flexibility and offers hybrid work arrangements to accommodate employees' personal needs
• Equisoft encourages continuous learning and professional development, providing access to educational resources and training programs

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment?
• Are you comfortable working in a hybrid setting, balancing remote work and in-office collaboration?
• Do you have strong project management skills and the ability to manage multiple deadlines?

ASSUMPTION: Equisoft's company culture emphasizes collaboration, innovation, and continuous learning, making it an attractive employer for candidates who value these aspects in their work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Candidates may need to quickly adapt to new tools, technologies, or processes as the company evolves
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
• Candidates may need to navigate regional market differences and adapt content for various audiences

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique blend of B2B and B2C content creation, with a focus on driving results through data-driven optimization
• Equisoft's extensive industry experience and global presence provide opportunities for candidates to gain exposure to diverse markets and business needs
• This role offers a clear career path for growth and advancement within the content marketing team and the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including long-form content, social media posts, email marketing campaigns, and SEO optimization
• Creating a series of webinars or videos to educate customers on new features or industry trends, including scripting, speaker recruitment, and content development
• Repurposing long-form content into shorter, social-friendly pieces, and adapting it for regional markets to maintain brand consistency and relevance

ASSUMPTION: These sample projects illustrate the diverse range of content creation and optimization tasks that the Content Marketing Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader content marketing strategy and team structure?
• What opportunities are there for professional development and growth within the content marketing team and the broader organization?
• How does Equisoft support work-life balance for employees working in a hybrid setting?
• What are the key challenges facing the content marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit
• Research Equisoft's products, services, and company culture to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.