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Content Marketing Specialist, Health -Remote

Experian
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Marketing Specialist, Health - Remote

πŸ”Ή Company: Experian

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (U.S.)

πŸš€ Job Overview

Key aspects of this role include:

  • Optimizing Experian Health marketing content and assets
  • Focusing on sales enablement and expertise
  • Content creation across various channels
  • Project management and reporting on campaign performance

ASSUMPTION: This role requires a strong understanding of multiple marketing disciplines and excellent communication skills to effectively manage content and projects.

πŸ“‹ Key Responsibilities

βœ… Maintain blog in WordPress and produce briefs for content agencies

βœ… Plan, deploy, and maintain engaging, organic content in social media channels

βœ… Write engaging blog, social, advertising, website, email, and other marketing copy

βœ… Be the technical liaison from the Health marketing group to the global blog governance committee and global marketing operations

βœ… Help develop project plans outlining tasks, timelines, and responsibilities

βœ… Use project management tools to monitor project progress and ensure milestones are met

βœ… Collect necessary information and materials from multiple partners across the organization to support marketing projects

βœ… Manage the flow of work between marketing and organizational partners, maintaining communication with all partners and ensuring tasks are completed

βœ… Identify potential project roadblocks and work with team members to resolve issues promptly

βœ… Coordinate with broader marketing team to help maintain a master marketing calendar that includes all campaigns, events, projects, and deadlines

βœ… Gather data on campaign performance from multiple sources (e.g., Salesforce, Adobe analytics, Seismic)

βœ… Work with teams to develop and publish reports on campaign and channel performance

βœ… Collaborate with the digital marketing team and support agency to improve SEO efforts

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: BA in Communications or related field required

Experience: 2-4 years of knowledge of multiple disciplines in marketing communications

Required Skills:

  • Excellent oral, writing, and editing skills
  • Experienced in project management
  • Collaborative and engaging work style
  • Understanding of revenue cycle management in healthcare

Preferred Skills:

  • Familiarity with WordPress and project management tools
  • Experience with Salesforce, Adobe analytics, and Seismic

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed for project management and communication tasks.

πŸ’° Compensation & Benefits

Salary Range: The base pay range for this position is not explicitly stated. However, based on industry standards for a Content Marketing Specialist with 2-5 years of experience in the U.S., the estimated salary range is $60,000 - $85,000 per year.

Benefits:

  • Role is remote from within the U.S.
  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid, or in-office
  • Flexible time off including volunteer time off, vacation, sick, and 12-paid holidays

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across various markets, including financial services, healthcare, automotive, agribusiness, insurance, and more.

Company Size: Experian has 22,500 employees across 32 countries, with corporate headquarters in Dublin, Ireland. In Brazil, they have nearly 5,000 employees.

Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN).

Company Description:

  • Experian is a global data and technology company, powering opportunities for people and businesses around the world.
  • They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics, and software.
  • Experian operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

Company Specialties:

  • Credit
  • Authentication
  • Fraud prevention
  • Agriculture
  • Score
  • Technology
  • AI
  • Entrepreneurship
  • Marketing
  • Business
  • Finance

Company Website: experianplc.com

ASSUMPTION: Experian's global presence and diverse range of markets indicate that this role may involve collaboration with various teams and stakeholders across different industries.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in content marketing and project management.

Reporting Structure: The Content Marketing Specialist reports directly to the Marketing Director and works closely with the head of content marketing and the content marketing expert.

Work Arrangement: This role is remote from within the U.S., offering flexibility in work arrangements.

Growth Opportunities:

  • Expanding skills in content marketing, project management, and data analysis
  • Potential advancement to a senior role or management position within the marketing department
  • Opportunities to work on diverse projects across various industries

ASSUMPTION: Given Experian's global presence and diverse range of markets, there may be opportunities for the right candidate to grow within the organization and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Remote (U.S.)

Office Location(s): United States

Geographic Context:

  • The United States offers a diverse range of cultural, economic, and professional opportunities for individuals in the marketing field.
  • Experian's remote work policy allows for flexibility in work arrangements and the ability to work from various locations within the U.S.
  • The company's global presence may provide opportunities for international collaboration and travel.

Work Schedule: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: While the role is remote, the candidate may be required to attend occasional in-person meetings or events, depending on the company's policies and the specific needs of the project.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with hiring managers and team members
  • Background check and reference verification
  • Job offer

Key Assessment Areas:

  • Content creation and editing skills
  • Project management experience and skills
  • Understanding of revenue cycle management in healthcare
  • Communication and collaboration skills
  • Adaptability and problem-solving skills

Application Tips:

  • Highlight relevant marketing communications experience and project management skills in your resume
  • Tailor your resume and cover letter to emphasize your understanding of revenue cycle management in healthcare and your ability to create engaging content
  • Prepare examples of your content creation work and be ready to discuss your approach to project management

ATS Keywords: Content creation, project management, marketing communications, healthcare, revenue cycle management, SEO, campaign performance, reporting

ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords and demonstrate their qualifications for the role.

πŸ› οΈ Tools & Technologies

  • WordPress
  • Project management tools (e.g., Asana, Trello, Jira)
  • Salesforce
  • Adobe Analytics
  • Seismic
  • Microsoft Office Suite
  • Google Workspace

ASSUMPTION: The specific project management tools and other technologies used may vary depending on the company's internal processes and the candidate's role within the organization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Accountability
  • Inclusion

Work Style:

  • Remote-friendly and flexible work arrangements
  • Collaborative and engaging work environment
  • Focus on results and continuous improvement

Self-Assessment Questions:

  • Do you have strong oral, writing, and editing skills, with a proven track record of creating engaging content?
  • Are you experienced in project management and comfortable working with multiple partners across the organization?
  • Do you have a collaborative and engaging work style, with a focus on results and continuous improvement?

ASSUMPTION: Candidates should assess their fit with Experian's company values and work style, as well as their qualifications for the role, before applying.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Collaborating effectively with various partners across the organization
  • Adapting to a remote work environment and maintaining communication with team members
  • Staying up-to-date with industry trends and best practices in content marketing and project management

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.

πŸ“ˆ Similar Roles Comparison

  • Content Marketing Specialist vs. Digital Marketing Specialist: Content Marketing Specialists focus more on creating and distributing content, while Digital Marketing Specialists oversee the entire digital marketing strategy.
  • Industry-specific context: This role requires an understanding of revenue cycle management in healthcare, which may differ from other industries.
  • Career path comparison: This role can lead to advancement in content marketing, project management, or digital marketing, depending on the candidate's skills and interests.

ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.

πŸ“ Sample Projects

  • Developing a content marketing strategy for a new healthcare product launch
  • Managing a blog redesign and content migration project
  • Creating and executing a social media campaign to promote a healthcare event

ASSUMPTION: These sample projects demonstrate the range of content creation and project management responsibilities required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the marketing department?
  • What are the most significant challenges facing the healthcare industry, and how does this role contribute to addressing them?
  • How does Experian support work-life balance and employee well-being, particularly for remote workers?
  • What opportunities are there for professional development and growth within this role and the organization?
  • How does Experian measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.