📌 Core Information
🔹 Job Title: Content Marketing Specialist - Marketing
🔹 Company: Alberta Blue Cross
🔹 Location: Hybrid (Alberta, Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (remote work with in-office meetings)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and relevant content across various platforms to support brand awareness and lead generation
- Collaborating with multiple teams to ensure content aligns with marketing and business goals
- Managing content projects, from ideation to delivery, working with stakeholders across the business
- Optimizing content for search engines and measuring performance to drive traffic and engagement
ASSUMPTION: This role requires a strong understanding of content marketing strategies, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute content strategies that align with overall marketing and business goals
✅ Create and curate content for various platforms, including thought leadership articles, newsletters, blog posts, and social media
✅ Collaborate with design, marketing, and digital teams to ideate and define content goals
✅ Manage content projects, including obtaining approvals, executing deliverables, and maintaining functional flow of content
✅ Optimize content for search engines and measure performance to drive traffic and engagement
✅ Edit, proofread, and fact-check content to ensure brand and style guidelines are adhered to and tone of voice aligns with specific audience
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in journalism, marketing, communications, or a related field
Experience: Minimum of three years in content creation, copywriting, or communications
Required Skills:
- Familiarity with content management systems (e.g., WordPress, Drupal, Joomla)
- Proficiency in content and layout design tools (e.g., Adobe InCopy, InDesign)
- Strong computer skills (MS Office)
- Excellent written and verbal communication skills
- Ability to adapt to changing content trends and technology
Preferred Skills:
- Experience with SEO and keyword strategy
- Familiarity with content analytics and measurement tools
- Portfolio demonstrating a passion for content creation
ASSUMPTION: Candidates with a diverse portfolio and experience in content creation, copywriting, or communications will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (based on industry standards for mid-senior level marketing roles in Alberta)
Benefits:
- Comprehensive health and dental benefits
- Retirement savings plan with company matching
- Employee assistance program
- Flexible work arrangements
- Wellness initiatives and programs
Working Hours: Full-time, 37.5 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Alberta. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees (mid-sized organization)
Founded: 1948
Company Description:
- Alberta Blue Cross is a not-for-profit benefits provider and wellness leader, offering supplementary health and dental benefits, life and disability insurance, wellness programs, and health and wellness spending accounts
- Committed to delivering exceptional customer experience and promoting wellness across Alberta
- Values integrity and trust, wellness and flexibility, customer commitment, and empowering potential
Company Specialties:
- Supplementary health and dental benefits
- Life and disability insurance
- Wellness programs
- Health and wellness spending accounts
Company Website: www.ab.bluecross.ca
ASSUMPTION: Alberta Blue Cross is a well-established organization with a strong focus on customer experience and wellness, providing a supportive and innovative work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports to the Team Manager, Content
Work Arrangement: Hybrid (remote work with in-office meetings)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and collaborate with various teams
- Access to learning and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the organization as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (remote work with in-office meetings)
Office Location(s): Edmonton, Alberta (with remote work options)
Geographic Context:
- Alberta has a diverse economy with a strong focus on energy, healthcare, and technology sectors
- Edmonton, the capital city of Alberta, offers a high quality of life with a vibrant arts and culture scene, numerous parks, and a variety of neighborhoods
- The city has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Full-time, 37.5 hours per week, with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring manager and team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Content creation and strategy skills
- Communication and collaboration skills
- Project management skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your content creation and project management skills in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Content creation, copywriting, content strategy, project management, SEO, editing, proofreading, communication, collaboration, marketing, digital marketing, content management systems
ASSUMPTION: Alberta Blue Cross uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your application materials will help your resume pass through the system and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, Joomla)
- Content and layout design tools (e.g., Adobe InCopy, InDesign)
- Microsoft Office Suite
- SEO and content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity and trust
- Wellness and flexibility
- Customer commitment
- Empowering potential
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Customer-focused
- Innovative and creative
Self-Assessment Questions:
- Do you have a strong commitment to creating high-quality, engaging content that aligns with brand voice and values?
- Are you comfortable working collaboratively with various teams and stakeholders to manage content projects from ideation to delivery?
- Do you have strong communication, project management, and problem-solving skills?
ASSUMPTION: Candidates who align with Alberta Blue Cross' values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Adapting to changing content trends and technologies
- Working effectively with various teams and stakeholders to ensure content aligns with marketing and business goals
- Balancing remote work and in-office meetings in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Content Strategist: The Content Marketing Specialist focuses more on content creation and optimization, while the Content Strategist focuses on developing and implementing content strategies
- Content Marketing Specialist vs. Copywriter: The Content Marketing Specialist creates content for various platforms and optimizes it for search engines, while the Copywriter focuses on creating persuasive and engaging copy for marketing materials
- Career path: Content Marketing Specialist → Senior Content Marketing Specialist → Content Marketing Manager → Director of Content Marketing
ASSUMPTION: This role is well-suited for candidates with experience in content creation, copywriting, or communications, looking to advance their careers in the marketing field.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch
- Creating and optimizing blog posts, social media content, and email newsletters to drive engagement and conversions
- Managing a content project for a marketing campaign, including ideation, content creation, approvals, and delivery
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Content Marketing Specialist may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Alberta Blue Cross careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
- Research Alberta Blue Cross and the insurance industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
