Content Marketing Strategist (B2B, Mid-level) ID37184

📌 Core Information

🔹 Job Title: Content Marketing Strategist (B2B, Mid-level) ID37184

🔹 Company: AgileEngine

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy focused on lead generation
• Creating high-impact content such as blog posts, landing pages, case studies, and sales enablement content
• Collaborating with paid media, SEO, outreach, design, and delivery teams to align messaging and distribution
• Analyzing content performance and optimizing based on data
• Staying up-to-date with industry trends and competitors' content efforts

ASSUMPTION: This role requires a strong understanding of B2B marketing, lead generation strategies, and the ability to create engaging content for technical audiences.

📋 Key Responsibilities

✅ Develop and execute a content strategy focused on lead generation

✅ Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content

✅ Collaborate closely with various teams to align messaging and distribution

✅ Research and deeply understand the target audience (CTOs, Heads of Engineering) to create relevant content

✅ Propose and test new content formats

✅ Analyze content performance and optimize based on data (conversion rates, engagement, etc.)

✅ Stay up to date with industry trends and competitors’ content efforts

ASSUMPTION: This role requires a high level of independence, initiative, and strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in B2B content marketing, content strategy, or related roles

Required Skills:

• Proven track record of creating content that contributed to lead generation
• Understanding of the B2B buyer journey and how to align content with different stages of it
• Experience working in or writing for tech, software development, or AI domains
• Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers
• Excellent written English and solid editing skills
• Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Analytical mindset and confidence working with performance metrics

Preferred Skills:

• Understanding of the US tech market and its decision-makers
• Experience with outreach content or LinkedIn/email campaign assets
• Previous work on case studies, reviews, and other content for Clutch, G2, etc.

ASSUMPTION: Candidates with experience in B2B content marketing and a strong portfolio demonstrating their ability to create lead-generating content will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for mid-level content marketing roles in Mexico City)

Benefits:

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• Exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level content marketing roles in Mexico City. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• AgileEngine is a privately held company established in 2010 and HQed in the Miami, FL area.
• They rank among the fastest-growing US companies on the Inc 5000 list and the top 3 software developers in DC on Clutch.
• Their portfolio includes two proprietary products that revolutionize the work of thousands of developers at companies like Mercedes and Samsung.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: agileengine.com

ASSUMPTION: AgileEngine is a well-established company with a strong focus on software development and a diverse range of specialties, providing ample opportunities for growth and learning.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (Flexible scheduling options with both remote and on-site work)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the team grows
• Opportunities to work on diverse projects with top-tier clients
• Access to professional development resources, such as mentorship, TechTalks, and personalized growth roadmaps

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in content marketing and gain experience working with high-profile clients.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of remote and on-site work)

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
• The city is known for its rich history, diverse cuisine, and bustling nightlife
• AgileEngine's office is located in the heart of the city, providing easy access to public transportation and various amenities

Work Schedule: 40 hours per week, with flexible scheduling options

ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with a diverse range of cultural experiences and opportunities for personal growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Content marketing assessment, focusing on writing samples and strategy development
• Final interview with the Marketing Manager to discuss the role, team dynamics, and company culture

Key Assessment Areas:

• Writing and editing skills
• Content strategy development
• Understanding of the B2B buyer journey
• Cultural fit and alignment with AgileEngine's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Include a portfolio of your best work, demonstrating your ability to create engaging and lead-generating content
• Prepare for the content marketing assessment by researching AgileEngine's target audience and competitors
• Be ready to discuss your approach to content strategy and optimization during the final interview

ATS Keywords: B2B content marketing, lead generation, content strategy, technical writing, SEO, AI tools, collaboration, editing skills, research, audience understanding, content performance analysis, outreach content, LinkedIn campaigns, case studies, engagement metrics

ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, content marketing expertise, and cultural fit, with a strong focus on writing and strategy development.

🛠️ Tools & Technologies

• AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Content management systems (e.g., WordPress, HubSpot, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: This role requires proficiency in AI tools for content generation, as well as familiarity with content management systems, SEO tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Continuously learning

Work Style:

• Independent and proactive, with the ability to take ownership of projects and suggest improvements
• Strong collaboration skills, with the ability to work effectively with various teams
• Analytical mindset, with a focus on data-driven decision-making

Self-Assessment Questions:

• Do you have a proven track record of creating content that contributed to lead generation?
• Are you comfortable working independently and taking ownership of projects?
• Do you have strong collaboration skills and the ability to work effectively with various teams?

ASSUMPTION: Candidates who align with AgileEngine's values and work style, and can demonstrate their ability to create lead-generating content, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and competitors' content efforts
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of teams and stakeholders

ASSUMPTION: This role may present challenges related to project management, industry research, and adaptability in a fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on lead generation and the requirement to create content for a technical audience
• Industry-specific context: The B2B tech market in Mexico City is competitive, with a strong focus on innovation and customer-centric approaches
• Career path comparison: This role offers opportunities for growth and advancement in content marketing, with the potential to take on more responsibilities and advance to a senior role

ASSUMPTION: This role is unique in its focus on lead generation and the requirement to create content for a technical audience, offering a challenging and rewarding opportunity for candidates with relevant experience.

📝 Sample Projects

• Developing a content strategy for a new product launch, focusing on lead generation and engagement
• Creating a series of blog posts and case studies to showcase a company's expertise in AI/ML solutions
• Optimizing existing content for improved performance, based on data analysis and user feedback

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges associated with this role, from strategy development to content creation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does AgileEngine support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does AgileEngine approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: These key questions are designed to provide insight into the team structure, company goals, professional development opportunities, performance metrics, and work-life balance at AgileEngine.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: AgileEngine Job Application
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare a portfolio of your best work, demonstrating your ability to create engaging and lead-generating content
• Complete your registration on AgileEngine's Applicant Site to unlock the next steps in the application process
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.