Content Marketing Strategist (B2B, Mid-level) ID37184

📌 Core Information

🔹 Job Title: Content Marketing Strategist (B2B, Mid-level) ID37184

🔹 Company: AgileEngine

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy focused on lead generation
• Creating high-impact content such as blog posts, case studies, and landing pages
• Collaborating with various teams to align messaging and distribution
• Analyzing content performance and optimizing based on data
• Staying up-to-date with industry trends and competitors' content efforts

ASSUMPTION: This role requires a strong understanding of B2B marketing, content creation, and lead generation strategies. It also assumes familiarity with the tech industry and its target audience.

📋 Key Responsibilities

✅ Develop and execute a content strategy focused on lead generation

✅ Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content

✅ Collaborate closely with paid media, SEO, outreach, design, and delivery teams to align messaging and distribution

✅ Research and deeply understand the target audience (CTOs, Heads of Engineering) to create relevant content

✅ Propose and test new content formats

✅ Analyze content performance and optimize based on data (conversion rates, engagement, etc.)

✅ Stay up-to-date with industry trends and competitors' content efforts

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on generating leads through engaging and relevant content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in B2B content marketing, content strategy, or related roles

Required Skills:

• Proven track record of creating content that contributed to lead generation
• Understanding of the B2B buyer journey and how to align content with different stages of it
• Experience working in or writing for tech, software development, or AI domains
• Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers
• Excellent written English and solid editing skills
• Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Analytical mindset and confidence working with performance metrics

Preferred Skills:

• Understanding of the US tech market and its decision-makers
• Experience with outreach content or LinkedIn/email campaign assets
• Previous work on case studies, reviews, and other content for Clutch, G2, etc.

ASSUMPTION: This role requires a strong background in B2B content marketing and a deep understanding of the tech industry and its target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately COP 35,000,000 - COP 45,000,000 per year (USD 10,000 - USD 13,000), based on industry standards for mid-level content marketing strategists in Medellín, Colombia.

Benefits:

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AgileEngine operates in the software development industry, specializing in creating award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.

Company Size: AgileEngine is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: AgileEngine was founded in 2010 and is headquartered in Boca Raton, Florida, with offices in multiple countries, including Colombia.

Company Description:

• AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.
• The company ranks among the leaders in areas like application development and AI/ML and has earned multiple Best Place to Work awards.
• AgileEngine offers a people-first culture, focusing on professional growth, competitive compensation, exciting projects, and flextime.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: agileengine.com

ASSUMPTION: AgileEngine's focus on software development and AI/ML, along with its mid-sized structure, offers applicants a dynamic and innovative work environment with ample opportunities for growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with various teams, including paid media, SEO, outreach, design, and delivery.

Work Arrangement: Hybrid (on-site and remote) with flexible hours

Growth Opportunities:

• Mentorship and personalized growth roadmaps
• Exposure to various projects and industries
• Potential to take on more responsibilities and advance within the marketing department

ASSUMPTION: This role offers strong growth potential, as it combines creative and analytical aspects of content marketing and provides opportunities to work on diverse projects and collaborate with various teams.

🌍 Location & Work Environment

Office Type: AgileEngine's Medellín office is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): Medellín, Antioquia, Colombia

Geographic Context:

• Medellín is the second-largest city in Colombia, known for its vibrant culture, innovative spirit, and growing tech industry.
• The city offers a high quality of life, with a mild climate, rich history, and numerous outdoor activities.
• Medellín is well-connected by air, with frequent international flights, and has a modern public transportation system.

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (on-site and remote)

ASSUMPTION: Working in Medellín offers applicants a dynamic and innovative work environment, with a high quality of life and numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager and/or other team members
• Skills assessment or case study presentation
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of the B2B buyer journey
• Familiarity with the tech industry and its target audience
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with AgileEngine's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience, lead generation successes, and understanding of the tech industry.
• Prepare examples of your best-performing content and be ready to discuss your approach to content strategy and optimization.
• Research AgileEngine's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.

ATS Keywords: B2B content marketing, lead generation, content strategy, technical writing, SEO, analytical skills, AI tools, collaboration, content performance analysis, audience research, editing skills, outreach content, LinkedIn campaigns, case studies, content creation, communication skills

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' content marketing skills, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Content management systems (CMS)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various content marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• People-first culture
• Professional growth and development
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus and excellence

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong understanding of the tech industry and its target audience?
• Are you open to feedback and willing to adapt your approach based on data and insights?

ASSUMPTION: Applicants should assess their fit with AgileEngine's company values and work style, ensuring they align with the company's people-first culture and commitment to professional growth and collaboration.

⚠️ Potential Challenges

• Meeting aggressive lead generation targets
• Keeping up with industry trends and competitors' content efforts
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work arrangement and maintaining productivity
• Managing multiple projects and deadlines

ASSUMPTION: This role may present challenges related to meeting performance targets, staying current with industry trends, and balancing creative and analytical demands. Applicants should be prepared to manage multiple projects and adapt to a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other content marketing positions in its focus on B2B lead generation and the tech industry's target audience.
• AgileEngine's mid-sized structure offers a more collaborative and dynamic work environment compared to larger enterprises.
• This role provides opportunities for growth and advancement within the marketing department, with potential career paths including senior content marketing strategist, marketing manager, or other leadership positions.

ASSUMPTION: Applicants should consider the unique aspects of this role, such as its focus on B2B lead generation and the tech industry, as well as the opportunities for growth and advancement within AgileEngine's mid-sized structure.

📝 Sample Projects

• Developing a content strategy for a new product launch, targeting CTOs and Heads of Engineering
• Creating a series of blog posts and case studies to showcase AgileEngine's expertise in AI/ML and software development
• Optimizing content performance by analyzing data and adjusting content strategy based on engagement and conversion rates

ASSUMPTION: These sample projects illustrate the creative and analytical aspects of the role, as well as the focus on generating leads and showcasing AgileEngine's expertise in the tech industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does AgileEngine support the professional growth and development of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does AgileEngine measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for growth and advancement within the marketing department or the company as a whole?

ASSUMPTION: These interview questions aim to assess the company's culture, growth opportunities, and the role's impact on the organization's success, as well as the marketing department's structure and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: AgileEngine Job Application
• Tailor your resume and cover letter to highlight your content marketing experience, lead generation successes, and understanding of the tech industry.
• Prepare examples of your best-performing content and be ready to discuss your approach to content strategy and optimization.
• Research AgileEngine's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.