Content Marketing Strategist (B2B, Mid-level) ID37184

📌 Core Information

🔹 Job Title: Content Marketing Strategist (B2B, Mid-level) ID37184

🔹 Company: AgileEngine

🔹 Location: Argentina

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy focused on lead generation
• Creating high-impact content such as blog posts, landing pages, case studies, and sales enablement content
• Collaborating with various teams to align messaging and distribution
• Researching and understanding target audience to create relevant content
• Analyzing content performance and optimizing based on data

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work independently. It's ideal for candidates with experience in B2B content marketing and a proven track record of creating lead-generating content.

📋 Key Responsibilities

✅ Develop and execute a content strategy focused on lead generation

✅ Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content

✅ Collaborate closely with paid media, SEO, outreach, design, and delivery teams to align messaging and distribution

✅ Research and deeply understand the target audience (CTOs, Heads of Engineering) to create relevant content

✅ Propose and test new content formats

✅ Analyze content performance and optimize based on data (conversion rates, engagement, etc.)

✅ Stay up to date with industry trends and competitors’ content efforts

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and data-driven optimization. It requires strong communication skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in B2B content marketing, content strategy, or related roles

Required Skills:

• Proven track record of creating content that contributed to lead generation
• Understanding of the B2B buyer journey and how to align content with different stages of it
• Experience working in or writing for tech, software development, or AI domains
• Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers
• Excellent written English and solid editing skills
• Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Analytical mindset and confidence working with performance metrics

Preferred Skills:

• Understanding of the US tech market and its decision-makers
• Experience with outreach content or LinkedIn/email campaign assets
• Previous work on case studies, reviews, and other content for Clutch, G2, etc.

ASSUMPTION: Candidates should have a strong foundation in B2B content marketing and a proven ability to create lead-generating content. Familiarity with the tech industry and AI tools is a plus.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for mid-level content marketing roles in Argentina)

Benefits:

• Professional growth with mentorship, TechTalks, and personalized growth roadmaps
• Competitive compensation with budgets for education, fitness, and team activities
• Exciting projects with modern solutions development and top-tier clients
• Flextime with options to work from home and go to the office

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level content marketing roles in Argentina. Benefits are comprehensive and designed to support professional growth and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development. AgileEngine specializes in outsourcing, software development, data solutions, design solutions, staff augmentation, and AI/ML, among other services.

Company Size: 1,001-5,000 employees. AgileEngine offers a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: 2010. AgileEngine has over a decade of experience working with Fortune 500 brands and trailblazing startups across 17+ industries.

Company Description:

• AgileEngine is a privately held company established in 2010 and HQed in the Miami, FL area.
• They rank among the fastest-growing US companies on the Inc 5000 list and the top 3 software developers in DC on Clutch.
• AgileEngine works with VC startups and renowned tech brands, offering a complete range of services from dedicated remote teams to onsite consulting.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: agileengine.com

ASSUMPTION: AgileEngine is a well-established company with a strong reputation in the software development industry. They offer a wide range of services and work with diverse clients, providing ample opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level. This role requires 2+ years of experience in B2B content marketing and a proven track record of creating lead-generating content.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with various teams, including paid media, SEO, outreach, design, and delivery teams.

Work Arrangement: Hybrid. This role offers a flexible work arrangement with options to work from home and go to the office.

Growth Opportunities:

• Professional growth with mentorship, TechTalks, and personalized growth roadmaps
• Exciting projects with modern solutions development and top-tier clients
• Opportunities to work with diverse teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers strong growth opportunities, both in terms of professional development and career advancement. Candidates can expect to work on challenging projects and collaborate with experienced team members.

🌍 Location & Work Environment

Office Type: Hybrid. AgileEngine offers a flexible work arrangement with options to work from home and go to the office.

Office Location(s): Argentina, with additional offices in the US, Mexico, Ukraine, Poland, Portugal, and India.

Geographic Context:

• Argentina is known for its vibrant tech industry and growing startup ecosystem.
• The office is located in the Jose Marti neighborhood of Buenos Aires, offering easy access to public transportation and various amenities.
• The cost of living in Argentina is generally lower than in other major tech hubs, providing a more affordable option for professionals.

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration. The location in Argentina provides a unique opportunity to work in a growing tech market with a lower cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director
• Offer extension and onboarding

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of the B2B buyer journey
• Ability to work independently and collaborate with cross-functional teams
• Analytical mindset and data-driven approach
• Cultural fit and alignment with AgileEngine's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous content work, focusing on pieces that generated leads or drove engagement
• Prepare for the technical interview by brushing up on your knowledge of B2B content marketing trends and best practices
• Research AgileEngine's company culture and values to demonstrate your cultural fit

ATS Keywords: B2B content marketing, lead generation, content strategy, technical writing, SEO, analytical skills, AI tools, collaboration, editing skills, research, audience understanding, content performance analysis, outreach content, LinkedIn campaigns, case studies, engagement metrics

ASSUMPTION: The interview process is designed to assess candidates' content creation and strategy skills, as well as their cultural fit and alignment with AgileEngine's values. Candidates should be prepared to provide examples of their previous work and demonstrate their understanding of B2B content marketing best practices.

🛠️ Tools & Technologies

• AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Content management systems (CMS) such as WordPress or HubSpot
• Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the candidate works with. Familiarity with AI content generation tools and marketing automation platforms is particularly relevant for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Results-driven

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of creating content that contributed to lead generation?
• Are you comfortable working independently and taking ownership of projects?
• Do you have strong written English skills and the ability to edit your own work?
• Are you comfortable working with data and using it to inform your content strategy?
• Do you align with AgileEngine's company values, particularly customer-centricity, innovation, and collaboration?

ASSUMPTION: Candidates should assess their fit with AgileEngine's company values and work style preferences. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and competitors' content efforts
• Balancing creative content creation with data-driven optimization
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents several challenges, including managing multiple projects, staying current with industry trends, and balancing creativity with data-driven optimization. Candidates should be prepared to work effectively with cross-functional teams and stakeholders.

📈 Similar Roles Comparison

• Compared to other mid-level content marketing roles, this position places a stronger emphasis on lead generation and data-driven optimization
• In the B2B tech industry, this role is typical for mid-level content marketing professionals with 2-5 years of experience
• Career progression from this role could include senior content marketing roles, marketing management positions, or specialized content strategy roles

ASSUMPTION: This role is typical for mid-level content marketing professionals in the B2B tech industry. Candidates can expect to work on lead generation-focused content and collaborate with cross-functional teams. Career progression opportunities are available based on experience and performance.

📝 Sample Projects

• Developing a content strategy for a new product launch, including blog posts, landing pages, and case studies
• Creating a series of LinkedIn articles targeting CTOs and Heads of Engineering, focusing on industry trends and best practices
• Analyzing the performance of existing content and optimizing it based on data-driven insights

ASSUMPTION: Sample projects for this role may include developing content strategies, creating targeted content, and analyzing content performance. Candidates should be prepared to provide examples of their previous work and explain their approach to content creation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant content marketing challenges facing the company, and how does this role address them?
• How does AgileEngine support the professional growth and development of its content marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does AgileEngine approach work-life balance, and what resources are available to support it?

ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of AgileEngine's company culture and expectations. Questions about team structure, content marketing challenges, professional growth opportunities, KPIs, and work-life balance can provide valuable insights.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your knowledge of B2B content marketing trends and best practices
• Research AgileEngine's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.