📌 Core Information
🔹 Job Title: Shopper Marketing Specialist
🔹 Company: Kenvue
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Administering sales support and presentation materials
- Coordinating trade shows and conferences
- Analyzing market conditions and recommending improvements
- Overseeing product development feasibility projects
- Interpreting market research and survey data
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Administer and support sales staff through research, sales support materials, and presentation creation
✅ Oversee trade shows and conferences, attending when necessary
✅ Evaluate and improve sales and marketing programs
✅ Analyze market conditions and make recommendations to management
✅ Explore new product promotion ideas and provide input on product modifications
✅ Oversee product development feasibility projects
✅ Review and evaluate market research and test market activities
✅ Facilitate the administration of surveys and interpret survey data
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong emphasis on data analysis and interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in shopper marketing, market research, or a related field
Required Skills:
- Market analysis and data interpretation
- Sales support and presentation creation
- Trade show coordination
- Product development and launch planning
- Survey administration and data interpretation
- Strong communication and collaboration skills
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Fluency in Spanish
- Experience with market research tools and software
- Knowledge of the consumer health or CPG industry
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on industry standards for mid-senior level marketing roles in Buenos Aires)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Kenvue products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kenvue is a global consumer health company, focusing on essential health, skin health and beauty, and self-care products. They operate in the Personal Care Product Manufacturing industry.
Company Size: Kenvue has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Kenvue was founded in 2023, making it a relatively new company with a strong heritage from its predecessor, Johnson & Johnson.
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue
- Built on more than a century of heritage and propelled forward by science
- Focuses on everyday care products that improve daily lives
Company Specialties:
- Consumer Health
- CPG (Consumer Packaged Goods)
- Essential Health
- Skin Health & Beauty
- Self Care
- Digital
- Brand Marketing
- Supply Chain
- Retail Health
Company Website: kenvue.com
ASSUMPTION: Kenvue's large size and global presence offer opportunities for career growth and exposure to diverse markets and products.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the SHOPPER MKTG AR & EVENT LAS manager.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential to advance to a management or senior specialist role within the shopper marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader consumer health industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina
- Known for its vibrant culture, rich history, and diverse neighborhoods
- Offers a mix of urban and outdoor activities, with numerous parks and green spaces
Work Schedule: Full-time, Monday - Friday, with occasional weekend or evening work for trade shows and events
ASSUMPTION: Buenos Aires offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Market analysis and data interpretation skills
- Sales support and presentation creation abilities
- Trade show coordination and event planning experience
- Product development and launch planning capabilities
- Survey administration and data interpretation skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your market analysis, sales support materials, and event coordination efforts
- Demonstrate your understanding of the consumer health or CPG industry and Kenvue's product portfolio
- Showcase your ability to work collaboratively and effectively with cross-functional teams
ATS Keywords: Market Analysis, Sales Support, Presentation Skills, Trade Show Coordination, Market Research, Data Interpretation, Product Development, Survey Administration, Report Creation, Sales Strategy, Marketing Programs, Customer Insights, Innovation, Collaboration, Communication, Problem Solving
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Market research tools and software (e.g., Nielsen, IRI, Kantar)
- Survey creation and administration tools (e.g., SurveyMonkey, Google Forms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with market research tools and software is preferred but not always necessary.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Care fiercely
- Earn trust with science
- Solve with courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Innovative and creative
Self-Assessment Questions:
- Do you have a strong commitment to customer-centricity and data-driven decision making?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?
ASSUMPTION: Kenvue values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and complex market research findings
- Occasional travel for trade shows and events
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Market Research Analyst or a Marketing Coordinator, with a focus on shopper marketing and sales support
- Unlike other marketing roles, this position requires a strong analytical skill set and a deep understanding of market research and data interpretation
- Career progression may involve moving into a management or senior specialist role within the shopper marketing team or transitioning to a related function, such as brand marketing or consumer insights
ASSUMPTION: This role offers a unique blend of analytical, creative, and strategic skills, with opportunities for career growth and development within the marketing function and the broader consumer health industry.
📝 Sample Projects
- Conducting a market analysis to identify trends and opportunities in the consumer health or CPG industry
- Developing sales support materials and presentations to communicate market insights and product benefits to internal stakeholders and customers
- Coordinating a trade show or conference, including vendor management, logistics, and on-site event execution
- Analyzing survey data to identify consumer preferences and trends, and making data-driven recommendations to improve marketing programs and product offerings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from market analysis and data interpretation to event coordination and communication.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most pressing challenges facing the shopper marketing team, and how can this role help address them?
- How does Kenvue support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kenvue foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, while also providing valuable insights into the expectations and priorities for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your market analysis, sales support materials, and event coordination efforts
- Demonstrate your understanding of the consumer health or CPG industry and Kenvue's product portfolio
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
