📌 Core Information
🔹 Job Title: Content Marketing Writer
🔹 Company: Energage
🔹 Location: Exton, PA, Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK (with location exclusions)
🚀 Job Overview
Key aspects of this role include:
- Creating high-impact content that drives engagement, credibility, and conversions
- Crafting compelling landing pages, email campaigns, web content, blogs, guides, infographics, and more
- Tailoring messaging for HR, marketing, and leadership audiences while maintaining a consistent brand voice
- Conducting A/B testing and optimizing content based on performance metrics
- Collaborating with various teams to align content with business objectives
ASSUMPTION: This role requires a strategic, creative writer with a knack for driving conversions and a strong understanding of B2B marketing.
📋 Key Responsibilities
✅ Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles to educate and engage
✅ Assist in scripting and developing video content that enhances brand storytelling and thought leadership
✅ Maintain a consistent brand voice, tone, and messaging across all content
✅ Work closely with marketing, research, and sales teams to align content with business objectives
✅ Write high-converting landing pages, email sequences, and web content that drive engagement and action
✅ Conduct A/B testing on landing pages, emails cadences, and CTAs to refine messaging and boost conversion rates
✅ Map and optimize customer journeys and marketing funnels to improve response rates
✅ Research and understand ideal customer profiles (ICPs) and personas to craft messaging that resonates and overcomes objections
✅ Track and report on content performance metrics, using data to refine copy for better results
✅ Collaborate with the People Science Team to transform research insights into actionable, engaging content
✅ Create informative, research-backed content that builds credibility and positions the brand as a thought leader
✅ Optimize content for SEO, including keyword research, meta descriptions, internal linking, and formatting to improve search rankings
✅ Draft, distribute, and monitor press releases to increase brand awareness and industry visibility
✅ Assist in the preparation of speech notes and company presentation materials
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple projects while meeting frequent deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Journalism, Marketing, or related field
Experience: 5-7 years of experience content writing for a B2B audience, with the ability to adapt tone and style
Required Skills:
- Command of the English language and AP Style, with strong attention to detail
- Effective communicative skills and the willingness to accept constructive feedback
- Experience creating content for multiple channels and formats, including digital, web, email, and paid media
- Ability to translate research findings into practical content
- Familiarity with SEO best practices
- Ability to manage multiple projects while meeting frequent deadlines
- Experience working on content management platforms, and specifically WordPress
- Working knowledge of media distribution sites, including PR Web and Business Wire
Preferred Skills:
- Experience writing for a human resources and executive audience
ASSUMPTION: The ideal candidate will have experience writing for a B2B audience, with a strong understanding of SEO best practices and the ability to manage multiple projects.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Mid-Senior level role in the Marketing field)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Mid-Senior level role in the Marketing field. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-size company)
Founded: 2006
Company Description:
- Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces.
- Built on 17 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available.
- With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture.
Company Specialties:
- Organizational Health
- Leadership Alignment
- Workplace Improvement
- Employee Coaching
- Employee Experience
- Culture Technology
- Employee Appreciation
- and Employee Recognition
Company Website: energage.com
ASSUMPTION: Energage is a mid-size company specializing in organizational health and employee recognition, with a strong focus on employee experience and culture technology.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: Remote OK (with location exclusions)
Growth Opportunities:
- Potential career growth into senior marketing roles or management positions
- Opportunities to expand skills in content strategy, SEO, and data analysis
- Possibility to work on high-impact projects with significant business impact
ASSUMPTION: This role offers growth opportunities in marketing, content strategy, and management, with the potential to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid (Exton, PA office with remote work options)
Office Location(s): 397 Eagleview Blvd., Suite 200, Exton, PA 19341, US
Geographic Context:
- Exton, PA is located in Chester County, approximately 30 miles west of Philadelphia
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Exton is home to numerous corporate headquarters and tech companies, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The work environment is hybrid, with an office location in Exton, PA, and remote work options available. The geographic context offers a mix of urban and suburban living with easy access to major highways and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and content optimization skills
- Understanding of B2B marketing and audience targeting
- Ability to manage multiple projects and meet deadlines
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your work, showcasing your writing style and versatility
- Prepare for behavioral interview questions that focus on your writing process, project management, and problem-solving skills
- Research Energage's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Content Marketing, B2B Writing, SEO, Conversion Copywriting, Project Management, Marketing Funnel Optimization, A/B Testing, Employee Engagement, Thought Leadership, Brand Storytelling
ASSUMPTION: The application process will focus on assessing your writing skills, SEO knowledge, and cultural fit. Tailor your application materials to highlight these areas and prepare for behavioral interview questions that delve into your writing process and project management skills.
🛠️ Tools & Technologies
- Content Management Systems (CMS): WordPress
- SEO Tools: Google Analytics, SEMrush, Ahrefs
- Project Management Tools: Asana, Trello, Jira
- Email Marketing Platforms: Mailchimp, HubSpot
- Design Tools: Canva, Adobe Creative Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Energage may provide training and resources to help you develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven
- Inclusive
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Creative and strategic thinking
- Strong attention to detail
- Ability to manage multiple projects and meet deadlines
- Collaborative and team-oriented approach
- Data-driven decision-making
Self-Assessment Questions:
- How do you approach adapting your writing style to different audiences and brands?
- Can you provide an example of a successful content project you've managed, including challenges faced and how you overcame them?
- How do you stay up-to-date with industry trends and best practices in content marketing?
ASSUMPTION: Energage values a purpose-driven, inclusive, and collaborative work environment. Candidates should be creative and strategic thinkers with strong attention to detail, the ability to manage multiple projects, and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting writing style to different audiences and brands
- Keeping up with industry trends and best practices in content marketing
- Working remotely with limited face-to-face interaction
- Potential location restrictions for remote work
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a remote environment with limited face-to-face interaction.
📈 Similar Roles Comparison
- Content Marketing Specialist: Focuses on creating and optimizing content for specific marketing channels, with less emphasis on project management and strategic planning
- Content Strategist: Responsible for developing and implementing content strategies, with less emphasis on day-to-day content creation and optimization
- Copywriter: Specializes in creating persuasive copy for advertising, marketing, and promotional materials, with less emphasis on content strategy, SEO, and project management
ASSUMPTION: The Content Marketing Writer role combines aspects of content creation, strategy, SEO, and project management, making it a unique and multifaceted position.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including landing pages, email campaigns, and blog posts
- Optimizing an existing website's content for improved search engine rankings and user engagement
- Creating a series of thought leadership articles that establish the company as an industry expert and drive traffic to the website
ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven approach required for the Content Marketing Writer role.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does the team collaborate and support each other in achieving content marketing goals?
- What are the most significant challenges the team is currently facing, and how can this role help address them?
- How does the company measure the success of its content marketing efforts, and what metrics are most important?
- What opportunities are there for growth and professional development in this role?
ASSUMPTION: These interview questions help assess the company's content marketing strategy, team dynamics, and growth opportunities for the Content Marketing Writer role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, showcasing your writing style and versatility
- Prepare for behavioral interview questions that focus on your writing process, project management, and problem-solving skills
- Research Energage's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
