M

Content & Segmentation Analyst

MagMutual
Full-time
On-site
United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Content & Segmentation Analyst

πŸ”Ή Company: MagMutual

πŸ”Ή Location: Atlanta Office

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Insurance, Data Analysis

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days in office preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Analyzing data to optimize content distribution and measure impact
  • Building and maintaining customer segmentation models
  • Collaborating with cross-functional teams to deliver actionable insights
  • Maximizing the use of AI for efficiency, personalization, and data-driven decisions

ASSUMPTION: This role requires a balance of technical skills and stakeholder communication, with a focus on driving data-informed decisions.

πŸ“‹ Key Responsibilities

βœ… Collect, clean, and analyze data from various sources to identify trends and opportunities

βœ… Support content distribution through Marketing Cloud journeys, email distribution, and other channels

βœ… Build and analyze customer segmentation models to enhance targeting and personalization

βœ… Evaluate the impact of advice content by measuring engagement metrics and outcomes

βœ… Create and maintain reports and dashboards to track performance and KPIs

βœ… Design and implement A/B and multivariate tests to evaluate content distribution changes

βœ… Present data-driven insights effectively to non-technical stakeholders through clear data visualizations

βœ… Stay up-to-date with industry trends, data analysis techniques, and tools

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong problem-solving skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Data Science, Statistics, Marketing, or a related field

Experience: Proven experience in data analysis, content distribution, customer segmentation, and impact measurement

Required Skills:

  • Proficient in Microsoft products (Excel, SQL)
  • High technical aptitude with HTML, SQL, Python, and other code-based tools
  • Strong knowledge of data visualization tools (Tableau, Power BI, Qlik, Salesforce Analytics)
  • Excellent problem-solving skills and attention to detail
  • Strong communication skills

Preferred Skills:

  • Experience with Salesforce and Marketing Cloud
  • Familiarity with Google Analytics

ASSUMPTION: Candidates should have a strong foundation in data analysis and be comfortable working with various data sources and tools.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

  • 401k Matching
  • Merit-Based Bonuses
  • Health Coverage
  • Dental Coverage
  • Vision Coverage
  • Generous Vacation
  • Paid Holidays
  • Flexible Time Off
  • Wellness Program
  • Professional Development

Working Hours: 40 hours per week, with a hybrid schedule (3 days in office preferred)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MagMutual is a leading provider of medical professional liability insurance and healthcare consultancy services, focusing on protecting and supporting physicians and healthcare organizations

Company Size: MagMutual has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth

Founded: MagMutual was founded in 1982 and is headquartered in Atlanta, Georgia

Company Description:

  • MagMutual offers liability insurance and risk management services to physicians and healthcare organizations
  • The Institute at MagMutual provides financial, clinical, regulatory, and business risk management advice to policyholders
  • MagMutual is committed to creating a valued risk management platform for medical professionals

Company Specialties:

  • Medical professional liability insurance
  • Healthcare consultancy services
  • Risk management and performance improvement

Company Website: http://www.magmutual.com

ASSUMPTION: MagMutual's focus on healthcare and risk management provides a unique context for this role, with a strong emphasis on data-driven decision-making and stakeholder communication.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career data analysts looking to apply their skills in a dynamic, stakeholder-focused environment

Reporting Structure: The Content & Segmentation Analyst will report to the Manager of Data & Analytics within The Institute at MagMutual

Work Arrangement: This role operates on a hybrid schedule, with a preference for 3 days in the office

Growth Opportunities:

  • Expanding skills in data analysis, visualization, and stakeholder communication
  • Gaining experience in the insurance and healthcare industries
  • Potential career progression into senior data analyst or management roles

ASSUMPTION: This role offers opportunities for professional growth and development within MagMutual's data and analytics team.

🌍 Location & Work Environment

Office Type: MagMutual's Atlanta office is a professional, collaborative environment with a focus on teamwork and open communication

Office Location(s): 3535 Piedmont Rd NE, Atlanta, Georgia, US

Geographic Context:

  • Atlanta is a major metropolitan area with a diverse range of cultural, recreational, and professional opportunities
  • The office is located in the Buckhead district, offering easy access to public transportation and nearby amenities
  • MagMutual's headquarters is in a modern, multi-story building with ample parking and nearby dining options

Work Schedule: The hybrid schedule allows for flexibility, with a preference for 3 days in the office and 2 days remote

ASSUMPTION: MagMutual's Atlanta office provides a supportive and collaborative work environment, with opportunities for both in-person and remote collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the data and analytics team
  • Final interview with the director of The Institute at MagMutual

Key Assessment Areas:

  • Data analysis and problem-solving skills
  • Communication and presentation skills
  • Technical proficiency with relevant tools and software
  • Cultural fit and alignment with MagMutual's values

Application Tips:

  • Highlight relevant data analysis experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of MagMutual's mission and the role's responsibilities
  • Prepare for behavioral and technical interview questions focused on data analysis, stakeholder communication, and problem-solving

ATS Keywords: Data Analysis, Customer Segmentation, Impact Measurement, Reporting, A/B Testing, Data Visualization, Problem-Solving, Communication, SQL, Python, HTML, Salesforce, Marketing Cloud, Google Analytics

ASSUMPTION: MagMutual's interview process is designed to assess both technical skills and cultural fit, with a focus on data analysis, communication, and problem-solving.

πŸ› οΈ Tools & Technologies

  • Microsoft products (Excel, SQL)
  • HTML, SQL, Python
  • Data visualization tools (Tableau, Power BI, Qlik, Salesforce Analytics)
  • Salesforce and Marketing Cloud (preferred)
  • Google Analytics (preferred)

ASSUMPTION: This role requires proficiency in Microsoft products, data visualization tools, and familiarity with Salesforce, Marketing Cloud, and Google Analytics.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Expert guidance
  • Greater rewards
  • Better results

Work Style:

  • Collaborative and team-oriented
  • Focused on data-driven decision-making
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative, data-driven environment?
  • Are you comfortable communicating complex data insights to non-technical stakeholders?
  • Do you have a strong attention to detail and a problem-solving mindset?

ASSUMPTION: MagMutual values candidates who are strong communicators, collaborative team players, and committed to data-driven decision-making.

⚠️ Potential Challenges

  • Balancing technical data analysis with effective stakeholder communication
  • Keeping up with industry trends and continuous learning in data analysis techniques and tools
  • Managing multiple projects and priorities in a dynamic work environment
  • Adapting to a hybrid work schedule, with a preference for in-office days

ASSUMPTION: This role presents opportunities and challenges related to balancing technical skills, stakeholder communication, and adaptability to a hybrid work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other data analyst roles, this position places a stronger emphasis on stakeholder communication and content distribution
  • In the insurance industry, this role is unique in its focus on healthcare and risk management, requiring a strong understanding of the healthcare landscape
  • Career progression in this role could lead to senior data analyst or management positions within MagMutual's data and analytics team

ASSUMPTION: This role offers a unique blend of data analysis, stakeholder communication, and industry-specific context, setting it apart from other data analyst positions.

πŸ“ Sample Projects

  • Analyzing customer engagement data to optimize content distribution strategies
  • Developing and implementing A/B tests to evaluate the impact of content distribution changes
  • Creating and maintaining dashboards to track the performance of content distribution initiatives and segmentation strategies

ASSUMPTION: These sample projects illustrate the data analysis, stakeholder communication, and problem-solving aspects of the Content & Segmentation Analyst role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to MagMutual's mission and the success of The Institute at MagMutual?
  • What are the most pressing challenges facing the data and analytics team, and how can this role address them?
  • How does MagMutual support the professional development and growth of its data analysts?
  • What is the typical career path for someone in this role, and what opportunities exist for growth within the company?
  • How does the hybrid work arrangement support collaboration and productivity within the team?

ASSUMPTION: These interview questions are designed to assess the role's alignment with MagMutual's mission, the team's needs, and the candidate's professional growth and work environment preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant data analysis experience and skills
  • Write a cover letter that demonstrates your understanding of MagMutual's mission and the role's responsibilities
  • Prepare for behavioral and technical interview questions focused on data analysis, stakeholder communication, and problem-solving
  • Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.