📌 Core Information
🔹 Job Title: Content & SEO Executive
🔹 Company: Techtronic Industries - TTI
🔹 Location: Droitwich, Worcestershire, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing engaging, high-quality content for various web pages
- Improving search engine rankings and user experience through SEO best practices
- Utilizing the BrightEdge platform for keyword tracking, site audits, and competitor analysis
- Collaborating with marketing teams to integrate content and SEO strategies
- Working directly within the Magento CMS to implement content changes and updates
ASSUMPTION: This role requires a proactive and results-driven individual with a strong background in content creation, SEO, and e-commerce platforms. The ideal candidate will be comfortable working in a fast-paced, dynamic team environment and have a genuine interest in digital marketing.
📋 Key Responsibilities
✅ Content Creation & Optimization: Develop and optimize engaging, high-quality content for product descriptions, category pages, landing pages, and potentially blog/article content, ensuring it aligns with Vax's brand voice and SEO best practices.
✅ SEO Strategy & Execution: Utilize the BrightEdge platform for keyword tracking, competitor analysis, site audits, and identifying content gaps. Monitor and analyze website performance using Google Analytics, Google Search Console, and BrightEdge, providing regular reports on key SEO metrics.
✅ Magento Platform Management: Work directly within the Magento CMS to implement content changes, update SEO parameters, and ensure optimal site structure. Liaise with the development team or agency on technical SEO fixes and improvements identified through audits and analysis.
✅ Collaboration & Reporting: Collaborate with the wider marketing and e-commerce teams to ensure content and SEO strategies are integrated. Provide clear and actionable insights based on data analysis to relevant stakeholders.
ASSUMPTION: The responsibilities listed above are essential for the role and require a strong understanding of on-page SEO, keyword research, technical SEO principles, and content strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: Proven experience (2-5 years) in a Content & SEO focused role, preferably within an e-commerce environment.
Required Skills:
- Hands-on experience with e-commerce platforms, specifically Magento (CMS and SEO functionalities)
- Proficiency in using SEO software, with direct experience of BrightEdge being highly advantageous
- Strong understanding of on-page SEO, keyword research, technical SEO principles, and content strategy
- Experience with Google Analytics and Google Search Console
- Excellent written communication and copywriting skills, with a keen eye for detail and the ability to adapt to a specific brand voice
- Analytical mindset with the ability to interpret data, identify trends, and generate actionable insights
- Proactive, self-motivated, and able to manage multiple tasks and deadlines effectively
- A genuine interest in digital marketing and a drive to achieve results
Preferred Skills:
- Experience with other SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Basic understanding of HTML/CSS
- Experience in the home appliances or a related consumer goods sector
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be £25,000 - £35,000 per annum, based on industry standards for a mid-level Content & SEO Executive in the United Kingdom. This estimate takes into account the company size, location, and experience level required.
Benefits:
- Hybrid work arrangement (2-3 days on-site per week)
- Opportunity to work for a global leader in cordless technology
- Dynamic and innovative team environment
- Potential for career growth and development
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual candidate qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Techtronic Industries (TTI) is a world leader in cordless technology, serving professional, industrial, DIY, and consumer markets worldwide. The company's diverse brand portfolio includes MILWAUKEE, RYOBI, AEG, EMPIRE, HOMELITE, HOOVER, ORECK, VAX, and DIRT DEVIL.
Company Size: TTI has over 45,000 employees globally, with a strong ownership structure that includes the Pudwill family and institutional investors. The company is publicly traded on the Hong Kong Stock Exchange and is a constituent stock of the Hang Seng Index.
Founded: TTI was founded in 1985 by German entrepreneur Horst Julius Pudwill.
Company Description:
- TTI is a world leader in cordless technology, serving various markets with a diverse brand portfolio
- The company is committed to innovation, strategic growth, and driving jobsite productivity worldwide
- TTI's strong ownership structure and global reach support its commitment to environmental, social, and corporate governance standards
Company Specialties:
- Power Tools & Accessories
- Outdoor Products
- Floor Care
- Hand Tools
- Manufacturing
Company Website: http://www.ttigroup.com
ASSUMPTION: TTI's global presence and diverse brand portfolio offer applicants the opportunity to work for a well-established company with a strong commitment to innovation and growth.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with the e-commerce and wider marketing teams.
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential for career progression within the digital marketing team or broader organization
- Opportunity to gain experience working for a global leader in cordless technology
- Chance to develop skills in content creation, SEO, and e-commerce platforms
ASSUMPTION: This role offers mid-level professionals the opportunity to grow their careers within a dynamic and innovative team environment, with potential for career progression and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Office Location(s): Droitwich, Worcestershire, United Kingdom
Geographic Context:
- Droitwich is a market town in Worcestershire, England, with a population of approximately 28,000
- The town is located about 17 miles southwest of Birmingham and 15 miles northwest of Worcester
- Droitwich offers a mix of urban and rural living, with easy access to major cities and countryside
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, with the opportunity to work on-site and remotely, depending on individual preferences and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the TTI careers portal
- Phone or video screening with the HR team
- Technical assessment or task, focusing on content creation and SEO skills
- Final interview with the Digital Marketing Manager and/or other team members
Key Assessment Areas:
- Content creation and optimization skills
- SEO knowledge and experience
- Analytical mindset and data interpretation
- Team collaboration and communication skills
- Cultural fit and alignment with TTI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your content creation and SEO achievements
- Demonstrate your understanding of the home appliances or related consumer goods sector
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
ATS Keywords: Content creation, SEO, Magento, BrightEdge, Google Analytics, Google Search Console, keyword research, on-page SEO, technical SEO, digital marketing, team collaboration, e-commerce
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, and prepare for a multi-stage interview process that assesses both technical competencies and cultural fit.
🛠️ Tools & Technologies
- Magento (CMS and SEO functionalities)
- BrightEdge (SEO platform)
- Google Analytics
- Google Search Console
- HTML/CSS (basic understanding)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and applicants should highlight their relevant experience and proficiency during the application process.
👔 Cultural Fit Considerations
Company Values:
- Trust - We’re experts and everything we do is based on brilliant knowledge
- Honesty - Our commitment to doing the right means we are always open and transparent
- Resilience - For decades, we have embraced change and been agile in what we do. We aren’t easily discouraged
- Innovation - We’re curious and explore opportunities, innovating to benefit our customers and business
- Valued - We are better when each of us feels included and respected for who we are and what we contribute
- Energy - We are positive thinkers, excited about what we do
Work Style:
- Dynamic and fast-paced team environment
- Collaborative and supportive team culture
- Focus on innovation, strategic growth, and driving jobsite productivity
Self-Assessment Questions:
- Do you have a strong background in content creation and SEO, with a proven track record of driving results?
- Are you comfortable working in a dynamic, fast-paced team environment and managing multiple tasks and deadlines?
- Do you share TTI's commitment to innovation, honesty, and resilience, and are you excited about the opportunity to contribute to the company's success?
ASSUMPTION: Applicants should assess their fit with TTI's values and work style, and be prepared to demonstrate their alignment with the company's culture during the interview process.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced, dynamic team environment
- Keeping up with the latest SEO trends, algorithm updates, and industry best practices
- Collaborating effectively with various teams, including marketing and e-commerce, to ensure integrated content and SEO strategies
- Working within the constraints of an e-commerce platform (Magento) and liaising with development teams or agencies to implement technical SEO fixes and improvements
ASSUMPTION: These challenges are inherent to the role and require a proactive, self-motivated individual with strong organizational skills and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on content creation and SEO within the home appliances or related consumer goods sector, with a specific emphasis on e-commerce platforms and the BrightEdge SEO platform
- Similar roles in other industries may have a broader focus on digital marketing or content strategy, without the specific emphasis on SEO and e-commerce platforms
- Career progression in this role may lead to opportunities in digital marketing management, SEO strategy, or e-commerce optimization within the broader organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in other industries, as well as the potential career growth opportunities it offers.
📝 Sample Projects
- Developing and optimizing content for a new product launch, including product descriptions, category pages, and landing pages, to improve search engine rankings and user experience
- Conducting keyword research and on-page SEO audits to identify opportunities for improving the visibility and relevance of existing website content
- Implementing a technical SEO fix or improvement identified through an audit or analysis, such as updating site structure, internal linking, or meta tags, to improve search engine rankings and user experience
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, and applicants should be prepared to discuss their relevant experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader digital marketing and e-commerce teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TTI support the professional development and growth of its employees, particularly in the digital marketing and e-commerce fields?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does TTI's culture and work environment support collaboration and innovation, particularly in the digital marketing and e-commerce teams?
ASSUMPTION: These questions are designed to help applicants better understand the role, team, and company culture, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TTI careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your content creation and SEO achievements
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
- If selected for the final interview stage, be prepared to complete a technical assessment or task, focusing on your content creation and SEO skills
- Follow up with the HR team or hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
