Content & SEO Manager

📌 Core Information

🔹 Job Title: Content & SEO Manager

🔹 Company: Pattern

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Retail

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving organic search growth through content management and SEO
• Managing the content and SEO process for Pattern's brand portfolio in the EU
• Partnering with Brand Management and Advertising to identify organic search growth opportunities
• Overseeing the translation process for various languages
• Monitoring performance and delivering on SEO and content goals

ASSUMPTION: This role requires a strong analytical mindset and the ability to work collaboratively with various teams to achieve common goals.

📋 Key Responsibilities

✅ Own the content and SEO process for the brand portfolio in the EU to drive CX and conversion rate

✅ Build and implement the content and SEO process to ensure landing pages are retail-ready

✅ Provide regular reporting on SEO improvement and advocate internally for Content excellence

✅ Partner with Brand Management and Advertising to identify opportunities to grow organic search and ranking for the full breadth of the brand portfolio

✅ Be responsible for the translation process in other languages by managing a team of freelancers

✅ Cooperate with in-house agencies and the US tech team to drive SEO and content innovation

✅ Prioritise and deliver on retail-readiness: build intake process to prioritise backlog of SEO and content requests according to business needs and priorities

✅ Monitor performance over time using keyword rank checkers and deliver on SEO and content goals

ASSUMPTION: This role requires a high level of independence, process-driven approach, and excellent time management and organisation skills to prioritise workloads effectively.

🎯 Required Qualifications

Education: 2:1 degree or above

Experience: Proven experience in driving organic search growth through content management or SEO

Required Skills:

• Sound knowledge of search engine algorithms
• Analytical mindset
• Strong Microsoft Excel skills and ability to learn new tools
• Excellent time management and organisation skills
• Ability to work collaboratively and influence internally to achieve common goals

Preferred Skills:

• Experience in managing offshore resources and translations
• Knowledge of content performance measurements
• Beneficial to have been exposed to data mining and insights tools such as Google Data Studio, Looker, Datadog, GA, and SQL

ASSUMPTION: While a degree is required, Pattern values real-world experience and skills over formal education. Relevant experience in content management, SEO, or a related field is highly desirable.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Content & SEO Manager role in London)

Benefits:

• 28 days Holiday (increasing to 32 with each year of service)
• Competitive salary
• RSU’s (Restricted Stock Units)
• Hybrid working
• Private Medical Insurance
• Free breakfast and snacks in the office
• Enhanced Pension Scheme
• Nursery Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content & SEO Manager role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pattern operates in the Retail industry, focusing on eCommerce acceleration and marketplace management for global brands.

Company Size: Pattern is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and career development.

Founded: Pattern was founded in 2013 and has since grown to become a leading global eCommerce accelerator, valued at $2 billion.

Company Description:

• Pattern provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.
• The company thrives on high energy, professional excellence, and disciplined creativity.
• Pattern is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.

Company Specialties:

• Amazon and eBay marketplace management
• Amazon Marketing Services (AMS) and Amazon Vendor Central
• Walmart marketplace management
• Ecommerce acceleration
• 1P vs. 3P strategy
• Brand protection and growth
• Retail distribution

Company Website: pattern.com

ASSUMPTION: Pattern's focus on global eCommerce acceleration and brand management makes it an attractive option for candidates interested in the retail and eCommerce industries.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the company.

Reporting Structure: The Content & SEO Manager will report directly to the Director of Advertising, Europe.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to advance to a senior or management role within the Advertising or Marketing departments
• Opportunities to work on global projects and collaborate with international teams
• Chance to develop skills in data analysis, project management, and team leadership

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content management, SEO, or related fields.

🌍 Location & Work Environment

Office Type: Pattern's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1441 W Innovation Way, Suite 500, Lehi, Utah 84043, US (Headquarters); London, City of, United Kingdom (European office)

Geographic Context:

• The London office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
• The city offers a vibrant cultural scene, diverse neighborhoods, and a thriving job market.
• London is a global hub for the retail and eCommerce industries, providing ample opportunities for networking and professional development.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM GMT. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees, allowing them to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• An initial phone interview with Pattern’s talent acquisition team
• A video interview with a hiring manager
• A video interview with a presentation
• A final meet and greet interview

Key Assessment Areas:

• Candidates' understanding of SEO principles and content management strategies
• Candidates' ability to analyze data and draw insights to inform decision-making
• Candidates' communication and presentation skills
• Candidates' cultural fit with Pattern's values and work environment

Application Tips:

• Highlight specific examples of SEO campaigns or content management projects that have driven organic search growth and improved conversion rates
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
• Research Pattern's company culture and values to demonstrate your fit with the organization

ATS Keywords: SEO, content management, organic search growth, data analysis, collaboration, process-driven, time management, Microsoft Excel, Google Data Studio, Looker, Datadog, GA, SQL

ASSUMPTION: Pattern's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of SEO principles and content management strategies, as well as excellent communication and presentation skills.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content management systems (e.g., WordPress, Shopify, Magento)
• Data analysis tools (e.g., Google Analytics, Google Data Studio, Looker)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used by the Content & SEO Manager may vary depending on the projects and teams they work with. However, familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Game Changers: Look at problems with an open mind and share new ideas with team members
• Data Fanatics: Recognize problems and seek to understand them through data
• Partner Obsessed: Clearly explain the status of projects to partners and rely on constructive feedback
• Team of Doers: Uplift team members and take initiative to help in any circumstance

Work Style:

• High energy and professional excellence
• Disciplined creativity and a focus on results
• Collaborative and team-oriented, with a strong sense of ownership and accountability
• Adaptable and open to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you look at problems with an open mind and share new ideas with team members?
• Are you comfortable working with data and drawing insights to inform decision-making?
• Do you prioritise the needs of your partners and take the time to create a personable experience for those interacting with Pattern?
• Are you proactive and innovative, with a strong sense of ownership and accountability?
• Are you adaptable and open to change, with a willingness to learn and grow in a dynamic work environment?

ASSUMPTION: Candidates who align with Pattern's company values and work style are more likely to succeed in this role and contribute to the company's ongoing growth and success.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The hybrid work arrangement may present challenges in maintaining work-life balance
• The role may require occasional travel to Pattern's headquarters in Lehi, Utah, or other international offices
• The London office is located in a bustling city with high cost of living and competitive job market

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or SEO Specialist role, but with a broader scope and more strategic focus on driving organic search growth and improving conversion rates
• The retail and eCommerce industries are highly competitive, with a strong focus on data-driven decision-making and continuous optimization
• Career paths in content management and SEO typically progress from specialist roles to management or senior roles, with opportunities to specialize in specific areas or industries

ASSUMPTION: Candidates with experience in content management or SEO roles in the retail or eCommerce industries may find this role particularly appealing, as it offers a unique opportunity to drive organic search growth and improve conversion rates at a global scale.

📝 Sample Projects

• Developing and implementing a content and SEO strategy for a new product launch, resulting in a 50% increase in organic traffic and a 20% increase in conversion rates
• Managing a team of freelancers to translate content for multiple languages, improving accessibility and driving international organic search growth
• Analyzing keyword data and competitor performance to inform content optimization and improve search rankings for a portfolio of brands

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Content & SEO Manager may face in this role, requiring a strong analytical mindset, excellent communication skills, and a deep understanding of SEO principles and content management strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Advertising department, and how this role fits into the broader organization?
• How does Pattern support the professional development and growth of its employees, particularly in the Advertising and Marketing departments?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Pattern approach collaboration and communication between its international offices, and what tools and technologies are used to facilitate this process?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing these issues?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and expectations for the Content & SEO Manager role. Successful candidates will demonstrate a strong understanding of the company's values and a commitment to driving organic search growth and improving conversion rates for Pattern's brand portfolio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
• Research Pattern's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.