📌 Core Information
🔹 Job Title: Content & SEO Manager
🔹 Company: CORA Group
🔹 Location: Markham, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a comprehensive content strategy aligned with SEO and business goals.
- Researching and producing high-quality, relevant, and original content for multiple formats and platforms.
- Collaborating cross-functionally with Product and Sales teams to create engaging content for service and construction contractors.
- Managing and enhancing online presence, including the website, blog, email marketing, and social media platforms.
- Optimizing content and online presence for search engines to drive organic traffic and improve search engine rankings.
ASSUMPTION: This role requires a strong blend of creativity and data-driven insights to produce compelling content and optimize SEO performance.
📋 Key Responsibilities
✅ Develop and manage a comprehensive content strategy aligned with SEO and business goals.
✅ Research and produce high-quality, relevant, and original content (i.e., blogs, landing pages, case studies, whitepapers, social media, etc.) tailored to the construction ERP and accounting space.
✅ Manage and enhance online presence, including the website, blog, email marketing, and social media platforms.
✅ Collaborate with Sales and Product teams to plan, execute, and optimize multi-channel marketing campaigns: email, social media, tradeshows, events, etc.
✅ Manage the content and social media calendar and ensure timely delivery of content pieces across multiple channels.
✅ Monitor content performance using tools such as Google Analytics, Google Search Console, SEMrush, etc.
✅ Manage and oversee the SEO strategy to drive organic traffic, improve search engine rankings, and AIO.
✅ Conduct keyword research and implement SEO best practices (technical, on-page, off-page) to optimize all web and blog content.
✅ Stay updated on search algorithm and AIO changes.
✅ Manage freelancers, contractors, or relationships with agencies as required to support content and SEO goals.
✅ Collaborate with Marketing, Product, and Sales teams to ensure alignment on brand messaging.
✅ Present reporting, performance results, and insights as needed.
✅ Research and present AI, content, and SEO tools to stakeholders as needed.
ASSUMPTION: This role involves managing multiple projects and deadlines in a fast-paced environment, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s Degree in Journalism, English, Communications, Marketing, or a related field.
Experience: 5-7 years of experience in content marketing, SEO, or digital marketing.
Required Skills:
- Exceptional writing, editing, and storytelling skills.
- Proficient with SEO tools and content platforms (i.e., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
- Proficient with CMS platforms (i.e., WordPress, HubSpot).
- Familiar with CRM software like Salesforce.
- Ability to distill technical information into value-driven benefits and narratives to resonate with targeted personas.
- Ability to execute deadlines on multiple projects in a fast-paced environment.
Preferred Skills:
- Working experience in the construction, ERP software, or accounting software industry.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is assumed to be a necessary skill for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content & SEO Manager role in Markham, Ontario, with 5-7 years of experience, the estimated salary range is CAD 80,000 - 110,000 per year. This estimate takes into account the company's size and the location's cost of living.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee assistance program.
- Paid time off (vacation, sick, and holidays).
- Employee discounts and perks.
Working Hours: Full-time, 37.5 hours per week, with flexible hours and the possibility of remote work for some tasks.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise management software solutions for various vertical markets.
Company Size: 501-1,000 employees, which means the company has established processes and resources but maintains a relatively flat organizational structure, allowing for more agility and innovation.
Founded: The CORA Group was founded in 1996, with a history of growth and success in the mergers and acquisitions space, particularly within the software industry.
Company Description:
- The CORA Group is a leader in mergers and acquisitions, specializing in acquiring software companies and allowing them to maintain their autonomy and decentralized model.
- The company values the unique culture and values of its acquired companies and supports their growth and success within the larger organization.
- The CORA Group is a subsidiary of Constellation Software Inc., a publicly-traded company on the S&P/TSX 60.
Company Specialties:
- Mergers and acquisitions within the software industry.
- Providing valuable resources and support to acquired companies while allowing them to maintain their autonomy and culture.
- Fostering a decentralized model that encourages innovation and growth within the organization.
Company Website: https://thecoragroup.com
ASSUMPTION: The CORA Group's decentralized model and focus on maintaining the autonomy of acquired companies may provide unique opportunities for growth and innovation within the organization.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Department and collaborates cross-functionally with Product and Sales teams.
Work Arrangement: Full-time, on-site position with flexible hours and the possibility of remote work for some tasks.
Growth Opportunities:
- Expanding the content marketing and SEO strategy to other vertical markets within the company.
- Leading a team of content creators and SEO specialists as the company grows and expands its marketing efforts.
- Developing and implementing AI, content, and SEO tools to improve efficiency and performance within the Marketing Department.
ASSUMPTION: This role offers significant growth potential, particularly as the company continues to expand its mergers and acquisitions efforts and enters new vertical markets.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 8133 Warden Ave, Suite 400, Markham, Ontario L6G 1B3, Canada
Geographic Context:
- Markham is a suburban city located in the Greater Toronto Area, offering a mix of urban and rural environments.
- The city is home to a diverse and growing tech industry, with a strong focus on software development and enterprise management solutions.
- Markham offers a high quality of life, with excellent schools, healthcare facilities, and recreational opportunities.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break and flexible hours for some tasks.
ASSUMPTION: The location of the office in Markham, Ontario, provides easy access to the Greater Toronto Area's tech industry and resources, while also offering a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the Hiring Manager.
- In-person or virtual interview with the Marketing Department and relevant stakeholders.
- Final interview with the Marketing Director or another senior leader.
Key Assessment Areas:
- Writing and editing skills.
- SEO knowledge and experience.
- Ability to manage multiple projects and deadlines.
- Collaboration and communication skills.
- Alignment with the company's values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in content marketing, SEO, and digital marketing.
- Provide examples of your writing and SEO work, demonstrating your ability to create engaging content and optimize online presence.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
ATS Keywords: Content Marketing, SEO, Digital Marketing, Writing, Editing, Storytelling, B2B Marketing, Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress, HubSpot, Salesforce, Project Management, Collaboration
ASSUMPTION: The application process for this role may be competitive, and applicants should focus on demonstrating their unique qualifications and skills to stand out from other candidates.
🛠️ Tools & Technologies
- Content Management Systems: WordPress, HubSpot
- SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs
- CRM Software: Salesforce
- Project Management Tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing infrastructure and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of business conduct.
- Respect: Valuing and appreciating the diversity of our employees, customers, and partners.
- Excellence: Striving for continuous improvement and delivering outstanding results.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Innovative: Embracing new ideas and approaches to drive growth and success.
- Adaptable: Responding quickly to changes in the market and adjusting strategies as needed.
Self-Assessment Questions:
- Do you have a strong commitment to maintaining high ethical standards in your business conduct?
- Are you comfortable working in a collaborative environment and contributing to a positive and inclusive work culture?
- Can you demonstrate your ability to adapt to changes in the market and adjust your strategies as needed?
ASSUMPTION: The CORA Group values a strong cultural fit with its employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment may require exceptional organizational skills and time management.
- Collaborating with cross-functional teams may present unique challenges in communication and coordination.
- Keeping up with the latest SEO trends and algorithm changes may require continuous learning and adaptation.
- Working in a decentralized model may require additional effort to maintain alignment with the company's overall brand and messaging.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Content & SEO Manager roles, this position offers a unique opportunity to work in a decentralized model, allowing for more autonomy and innovation.
- Within the software industry, the CORA Group's focus on mergers and acquisitions provides a unique context for content marketing and SEO strategies.
- Career progression in this role may involve expanding the content marketing and SEO strategy to other vertical markets within the company, offering significant growth potential.
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for a newly acquired software company, including keyword research, content creation, and SEO optimization.
- Collaborating with the Product team to create engaging content for a new software product launch, including blog posts, case studies, and social media campaigns.
- Conducting an SEO audit of the company's website and implementing best practices to improve search engine rankings and organic traffic.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Content & SEO Manager may face in this role, requiring a strong blend of creativity, data-driven insights, and technical skills.
❓ Key Questions to Ask During Interview
- How does the decentralized model of the CORA Group support the growth and success of acquired companies?
- What are the key priorities for the first 90 days in this role, and how can I contribute to achieving them?
- How does the Marketing Department collaborate with other departments, such as Product and Sales, to create engaging content and optimize online presence?
- What opportunities are there for growth and advancement within the company, particularly as it continues to expand its mergers and acquisitions efforts?
- How does the company support the professional development and growth of its employees, particularly in the Marketing Department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experience in content marketing, SEO, and digital marketing.
- Prepare a portfolio of your writing and SEO work, demonstrating your ability to create engaging content and optimize online presence.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
