📌 Core Information
🔹 Job Title: Content & SEO Manager
🔹 Company: Jonas Software
🔹 Location: Markham, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a comprehensive content strategy aligned with SEO and business goals.
- Researching and producing high-quality, relevant, and original content for multiple platforms.
- Managing and enhancing online presence, including the website, blog, email marketing, and social media platforms.
- Collaborating with cross-functional teams to plan, execute, and optimize multi-channel marketing campaigns.
- Monitoring content performance using tools such as Google Analytics, Google Search Console, and SEMrush.
ASSUMPTION: This role requires a balance of creativity and data-driven insights to produce compelling content and optimize SEO performance.
📋 Key Responsibilities
✅ Develop and manage a comprehensive content strategy aligned with SEO and business goals.
✅ Research and produce high-quality, relevant, and original content (i.e., blogs, landing pages, case studies, whitepapers, social media, etc.) tailored to the construction ERP and accounting space.
✅ Manage and enhance online presence, including the website, blog, email marketing, and social media platforms.
✅ Collaborate with Sales and Product teams to plan, execute, and optimize multi-channel marketing campaigns: email, social media, tradeshows, events, etc.
✅ Manage the content and social media calendar and ensure timely delivery of content pieces across multiple channels.
✅ Monitor content performance using tools such as Google Analytics, Google Search Console, SEMrush, etc.
✅ Manage and oversee the SEO strategy to drive organic traffic, improve search engine rankings, and AIO.
✅ Conduct keyword research and implement SEO best practices (technical, on-page, off-page) to optimize all web and blog content.
✅ Stay updated on search algorithm and AIO changes.
✅ Manage freelancers, contractors, or relationships with agencies as required to support content and SEO goals.
✅ Collaborate with Marketing, Product, and Sales teams to ensure alignment on brand messaging.
✅ Present reporting, performance results, and insights as needed.
✅ Research and present AI, content, and SEO tools to stakeholders as needed.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree in Journalism, English, Communications, Marketing, or a related field.
Experience: 5-7 years of experience in content marketing, SEO, or digital marketing.
Required Skills:
- Exceptional writing, editing, and storytelling skills.
- B2B marketing experience.
- Proficient with SEO tools and content platforms (i.e., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
- Proficient with CMS platforms (i.e., WordPress, HubSpot).
- Familiar with CRM software like Salesforce.
- Ability to distill technical information into value-driven benefits and narratives to resonate with targeted personas.
- Ability to execute deadlines on multiple projects in a fast-paced environment.
Preferred Skills:
- Working experience in the construction, ERP software, or accounting software industry.
ASSUMPTION: Candidates with experience in the construction, ERP software, or accounting software industry may have a competitive advantage in understanding the target audience and industry-specific content requirements.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 80,000 - 120,000 per year, based on industry standards for a Content & SEO Manager with 5-7 years of experience in the Toronto area.
Benefits:
- Competitive benefits package.
- Opportunities for professional growth and development.
- Dynamic and empowering workplace environment.
Working Hours: 37.5 hours per week, with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jonas Software is a leading provider of enterprise management software solutions, serving over 40 different vertical markets worldwide. They specialize in construction, foodservice, fitness & sports, attractions, salon & spa, education, radiology/laboratory information systems, and product licensing industries.
Company Size: Jonas Software has 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Jonas Software was founded in 1991 and has since grown to become a global leader in enterprise management software solutions.
Company Description:
- Jonas Software is the leading provider of enterprise management software solutions to over 40 different vertical markets.
- Within these vertical markets, Jonas has acquired over 175 unique and innovative companies.
- Jonas’ vision is to be the branded global leader across the 40+ vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Company Specialties:
- Enterprise Management Software
- Club Management Software
- Construction Software
- Leisure Fitness & Sports
- Attractions
- Metal Service Centers
- Moving & Storage
- Education
- Radiology/Laboratory Information Systems
- Time and Attendance Management Software
- Asset Management
- Case Management
- Digital Marketing
- Event Management
- Food
- Wine & Retail POS
- Food Service
- Government
- Hair & Beauty
- Hotel & Resorts
- Legal
- Manufacturing
- Payment Processing
- Wine & Spirits
- Auctions
- Budgeting
- Camps
- and Childhood Development
Company Website: www.jonassoftware.com
ASSUMPTION: Jonas Software's diverse range of industries and products offers candidates the opportunity to work on various projects and gain exposure to different markets.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5-7 years of experience in content marketing, SEO, or digital marketing.
Reporting Structure: The Content & SEO Manager reports directly to the Marketing Department and collaborates with cross-functional teams, including Product and Sales.
Work Arrangement: This role is on-site, with the opportunity for flexible work arrangements.
Growth Opportunities:
- As Jonas Software continues to expand, there may be opportunities for the Content & SEO Manager to grow into a leadership role or take on additional responsibilities.
- The dynamic and empowering workplace environment at Jonas Software encourages professional growth and development.
ASSUMPTION: The Content & SEO Manager's role is pivotal in driving organic traffic and improving search engine rankings, contributing to the company's overall growth and success.
🌍 Location & Work Environment
Office Type: Jonas Software's headquarters is located in Markham, Ontario, Canada, with additional offices throughout North America, Europe, Australia, and Africa.
Office Location(s): 8133 Warden Ave, Suite 400, Markham, ON L6G 1B3, CA
Geographic Context:
- Markham is a suburban city located in the Greater Toronto Area, offering a mix of urban and rural living.
- The city is home to a diverse range of industries, providing ample opportunities for networking and collaboration.
- Markham has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The Content & SEO Manager works a standard 37.5-hour workweek, with flexible work arrangements available.
ASSUMPTION: The Content & SEO Manager's role may require occasional travel to attend industry events, conferences, or meet with clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Department
- Final interview with the hiring manager
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and experience
- Ability to work collaboratively with cross-functional teams
- Project management skills
- Industry-specific knowledge (construction, ERP software, or accounting software)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous content marketing and SEO work, if available.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work under tight deadlines.
ATS Keywords: Content Marketing, SEO, Digital Marketing, Writing, Editing, Storytelling, B2B Marketing, Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress, HubSpot, Salesforce, Project Management, Collaboration
ASSUMPTION: Jonas Software's HR department may use Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords in your application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- WordPress
- HubSpot
- Salesforce
ASSUMPTION: The Content & SEO Manager should be comfortable using various SEO tools, content platforms, and CRM software to optimize web and blog content, monitor performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and empowering workplace environment
- Cross-functional collaboration
- Fast-paced and results-driven
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and empowering workplace environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have strong project management skills and the ability to execute deadlines on multiple projects?
- Are you comfortable working in a fast-paced and results-driven environment?
ASSUMPTION: Candidates who align with Jonas Software's company values and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- The Content & SEO Manager must stay updated on search algorithm and AIO changes, which can be challenging and time-consuming.
- Managing multiple projects and deadlines can be stressful and require strong organizational skills.
- Working in a fast-paced and results-driven environment can be demanding and may require occasional overtime.
- The Content & SEO Manager must be comfortable working collaboratively with cross-functional teams, which can present unique challenges and require strong communication skills.
ASSUMPTION: The Content & SEO Manager must be proactive, adaptable, and able to prioritize tasks effectively to overcome these potential challenges.
📈 Similar Roles Comparison
- Content & SEO Manager vs. Content Marketing Manager: Both roles focus on creating engaging content and optimizing online presence, but the SEO Manager has a more specific focus on driving organic traffic and improving search engine rankings.
- Industry-specific context: The construction, ERP software, or accounting software industry may have unique content requirements and target audiences, requiring the Content & SEO Manager to have a strong understanding of the industry and its specific needs.
- Career path comparison: The Content & SEO Manager role can lead to career advancement opportunities, such as becoming a Marketing Manager, Director of Marketing, or even a Chief Marketing Officer, depending on the company's size and structure.
ASSUMPTION: Candidates should consider their career goals and the specific industry context when comparing this role to similar positions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch in the construction ERP and accounting space.
- Creating a series of blog posts and whitepapers targeting service and construction contractors, focusing on the benefits of using enterprise management software solutions.
- Managing a multi-channel marketing campaign to promote an upcoming industry event, including email marketing, social media, and paid advertising.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Content & SEO Manager role at Jonas Software.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing and SEO strategies in place, and how this role fits into those plans?
- How does Jonas Software support the professional growth and development of its employees, particularly in the Marketing Department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jonas Software measure the success of its content marketing and SEO efforts, and what are the key performance indicators (KPIs) for this role?
- What is the team structure and dynamic within the Marketing Department, and how does this role collaborate with other teams, such as Product and Sales?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content marketing and SEO work.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work under tight deadlines.
- If applicable, have examples of your previous content marketing and SEO work ready to present during the interview.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
