📌 Core Information
🔹 Job Title: Content SEO Specialist
🔹 Company: The LEGO Group
🔹 Location: Copenhagen Løvstræde, Denmark
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Crafting a global content strategy that drives SEO performance
- Spotting untapped content opportunities and closing gaps
- Transforming LEGO.com into a powerhouse of optimized, high-impact content
- Collaborating with cross-functional teams to align content with commercial objectives
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Own and manage part of the global SEO content calendar and delivery
✅ Conduct keyword research and integrate target terms into high-performing content
✅ Create and maintain SEO content that supports global campaigns and evergreen goals
✅ Collaborate with trading and engagement teams to align content with product priorities
✅ Track and analyze performance to drive data-informed decisions
✅ Report on keyword performance and demonstrate content impact
✅ Coordinate with internal and external partners to align content with commercial objectives
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on delivering high-quality content that drives results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in SEO or content marketing across multiple markets
Required Skills:
- Solid understanding of on-page SEO and content performance
- Strong keyword research and clustering skills using tools like Ahrefs, SEMrush, or Google Keyword Planner
- Excellent writing and communication skills, with the ability to present performance clearly to stakeholders
- Passion for SEO and creating content that drives measurable results
- Experience managing cross-functional partnerships to deliver and maintain content
- Fluency in English, both verbal and written
Preferred Skills:
- Experience working with global brands or in a multinational environment
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in SEO and content marketing, with a proven track record of driving results in a global context.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI estimate based on market research for similar roles in Denmark)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Denmark. The actual salary may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global presence with regional hubs and manufacturing facilities)
Founded: 1932 (Billund, Denmark)
Company Description:
- World-renowned toy manufacturer known for LEGO® bricks
- Mission: "To inspire and develop the builders of tomorrow."
- Values: "Imagination, Creativity, Fun, Learning, Quality, and Care."
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, family-owned company with a strong global presence and a commitment to inspiring creativity and learning through play.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Senior SEO Manager, Global Content & SEO
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential progression to Senior SEO Specialist or similar roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on global campaigns and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's global content and SEO team.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): Copenhagen Løvstræde, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark
- Known for its vibrant culture, rich history, and high quality of life
- Home to the LEGO Group's regional hub for Northern Europe
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (CET)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with the opportunity to enjoy the vibrant city of Copenhagen.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the SEO team and other stakeholders
- Final interview with the Senior SEO Manager, Global Content & SEO
Key Assessment Areas:
- SEO and content marketing expertise
- Data-driven decision-making skills
- Collaboration and communication abilities
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant SEO and content marketing experience in your resume
- Tailor your cover letter to demonstrate your passion for the LEGO brand and commitment to driving results
- Prepare examples of your keyword research, content strategy, and performance analysis skills
ATS Keywords: SEO, Content Marketing, Keyword Research, Global Content Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, LEGO, Toys, Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' SEO and content marketing expertise, as well as their cultural fit with the LEGO Group.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Google Keyword Planner, Google Search Console
- Content management system: Adobe Experience Manager (AEM)
- Analytics tools: Google Analytics, Adobe Analytics
- Project management tools: Microsoft Teams, Asana, or similar
ASSUMPTION: Candidates should be comfortable using industry-standard SEO tools and content management systems, as well as project management platforms for collaboration.
👔 Cultural Fit Considerations
Company Values:
- Imagination
- Creativity
- Fun
- Learning
- Quality
- Care
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and imaginative
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- Can you provide an example of a time when you used data to drive a content strategy and achieve measurable results?
- How do you approach collaborating with cross-functional teams to deliver and maintain content?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with the LEGO Group's values and a work style that is collaborative, data-driven, and innovative.
⚠️ Potential Challenges
- Managing a global content calendar and delivery across multiple markets
- Balancing strategic thinking with tactical execution
- Working with a high-performing team in a fast-paced, energetic environment
- Adapting to the unique culture and values of the LEGO Group
ASSUMPTION: This role may present challenges in terms of managing global content delivery, balancing strategic and tactical work, and adapting to the LEGO Group's unique culture and values.
📈 Similar Roles Comparison
- This role focuses more on global content strategy and delivery than other SEO specialist roles, which may have a more local or tactical focus
- Within the LEGO Group, this role is part of the global content and SEO team, working closely with trading and engagement teams to align content with commercial objectives
- Career progression may involve moving into a senior role within the SEO team or taking on additional responsibilities as the company grows
ASSUMPTION: This role is unique within the LEGO Group, focusing on global content strategy and delivery, and offering opportunities for career progression based on performance and company growth.
📝 Sample Projects
- Developing a global content strategy to improve keyword visibility and reach new audiences on LEGO.com
- Conducting keyword research and integrating target terms into high-performing content for a major product launch
- Analyzing content performance data to identify gaps and optimize existing content for improved SEO results
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, focusing on global content strategy, keyword research, and data-driven optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global content and SEO team?
- How does the LEGO Group support the professional development and growth of its employees in this role?
- Can you provide an example of a successful global content campaign and the role this position played in its execution?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does the LEGO Group foster a culture of innovation and creativity within its teams?
ASSUMPTION: These interview questions focus on understanding the role's context within the LEGO Group, its potential for professional growth, and the company's approach to innovation and creativity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LEGO Group careers portal
- Tailor your resume to highlight your SEO and content marketing experience, as well as any relevant global or cross-functional experience
- Write a cover letter that demonstrates your passion for the LEGO brand and commitment to driving results through SEO and content strategy
- Prepare examples of your keyword research, content strategy, and performance analysis skills to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
