Content & SEO Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Content & SEO Specialist (m/f/d)

🔹 Company: Leafworks GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling and SEO-optimized content for various channels
• Collaborating with designers and developers to ensure content is visually and structurally optimized
• Utilizing AI tools to accelerate content production while maintaining quality
• Developing and managing a content calendar and analyzing performance metrics

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving organic traffic through SEO-optimized content.

📋 Key Responsibilities

✅ Create and optimize content for various channels, including:

• Blog posts
• Landing pages
• Customer success stories
• Marketing emails
• Marketplace descriptions
• Social media posts (primarily LinkedIn)
• Lead magnets
• Other marketing materials

✅ Utilize AI tools to accelerate content production while ensuring originality and high quality

✅ Collaborate with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content

✅ Work alongside WordPress developers to ensure content is presented effectively, providing design and layout feedback where needed

ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to work independently and manage deadlines efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech

Required Skills:

• Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
• Native English speaker with excellent grammar and storytelling skills
• Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
• Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
• Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
• Ability to create engaging social media content, especially for LinkedIn
• Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
• Familiarity with WordPress (including Elementor) to make minor content updates directly

Preferred Skills:

• Fluency in German
• Experience with content marketing automation tools
• Knowledge of CRM and marketing automation platforms

ASSUMPTION: Candidates should have a strong background in B2B SaaS writing, SEO, and AI-powered content creation to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI estimate based on experience level and location)

Benefits:

• Remote work with all necessary equipment provided
• Further qualifications, training, or courses as needed
• Regular feedback talks and open communication
• Challenging projects and opportunities for professional growth
• Long-term cooperation with no fixed-term contracts
• Casual dress code
• Regular team events and co-workings in Germany and abroad
• Onboarding program with a dedicated onboarding buddy

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Leafworks is a young and rapidly growing consulting company that helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI).

Company Size: Leafworks has 11-50 employees, providing a dynamic and collaborative work environment.

Founded: Leafworks was founded in 2017 and has since grown to become a proven partner for customers from start-ups to corporations.

Company Description:

• Leafworks is a creative and results-driven company that focuses on solving customer problems in the areas of customer service, custom portals, CRM, and BI.
• The company works with customers from start-ups to corporations and has a strong focus on results.
• Leafworks offers consulting and support in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX.

Company Specialties:

• CRM
• Business-Intelligence
• Customer-Service
• Zendesk
• IT-Consulting
• Kundenservice
• and CX

Company Website: leafworks.de

ASSUMPTION: Leafworks' focus on results and creativity makes it an attractive place for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the marketing manager or a similar position

Work Arrangement: Remote work with the option to attend team events and co-workings in Germany and abroad

Growth Opportunities:

• Further qualifications, training, or courses as needed
• Challenging projects and opportunities for professional growth
• Long-term cooperation with no fixed-term contracts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on long-term cooperation and professional development.

🌍 Location & Work Environment

Office Type: Remote (with the option to attend team events and co-workings)

Office Location(s): Norderstedt, Germany; Effretikon, Switzerland; Valencia, Spain

Geographic Context:

• Germany: Leafworks' headquarters are located in Norderstedt, near Hamburg, offering a vibrant and multicultural environment.
• Switzerland: Leafworks has an office in Effretikon, providing access to the dynamic business ecosystem of the Zurich area.
• Spain: Leafworks' office in Valencia is situated in a thriving tech hub, with a strong focus on innovation and entrepreneurship.

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement allows for a flexible and balanced work-life integration, with the option to attend team events and co-workings for a more social work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing manager or a similar position
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and experience
• Technical understanding of automation, AI, and integrations
• Cultural fit and alignment with Leafworks' values

Application Tips:

• Submit a work sample related to or similar to what you would be doing with Leafworks, such as blog articles, landing pages, newsletters, or any piece that showcases your skills.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work independently.

ATS Keywords: Content Writing, SEO, B2B, SaaS, AI Tools, Keyword Research, On-Page Optimization, Technical Writing, Social Media Content, Collaboration, WordPress, Editing, Analytics, Creativity, Design Awareness, Continuous Learning

ASSUMPTION: Leafworks' hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values, with a focus on driving results and creativity.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT)
• SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
• WordPress (including Elementor)
• Marketing automation tools (if applicable)
• CRM and marketing automation platforms (if applicable)

ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or improved upon with the right training and resources.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Results-driven
• Dynamic and collaborative work environment

Work Style:

• Remote work with flexible hours
• Focus on results and outcomes
• Open communication and regular feedback

Self-Assessment Questions:

• Do you have a strong background in B2B SaaS writing, SEO, and AI-powered content creation?
• Are you comfortable working independently and managing deadlines efficiently?
• Do you thrive in a dynamic and collaborative work environment that focuses on driving results and creativity?

ASSUMPTION: Leafworks values creativity, results-driven approaches, and dynamic collaboration, making it an attractive place for candidates seeking a challenging and rewarding work environment.

⚠️ Potential Challenges

• Meeting tight deadlines for content creation and optimization
• Keeping up with industry trends and best practices in SEO and AI-powered content creation
• Collaborating effectively with designers, video editors, and developers to ensure seamless execution of content across different formats
• Adapting to a remote work environment with minimal face-to-face interaction

ASSUMPTION: These challenges can be overcome with strong time management skills, continuous learning, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from other content specialist positions in its focus on B2B SaaS writing, SEO, and AI-powered content creation, as well as its requirement for a strong technical understanding of automation, AI, and integrations.
• Leafworks' focus on results and creativity sets it apart from other companies in the IT services and IT consulting industry.
• Career growth opportunities in this role may include moving into a senior content specialist or marketing manager position, depending on the candidate's experience and skills.

ASSUMPTION: This role offers unique challenges and opportunities for candidates seeking to grow their careers in the B2B SaaS content creation and SEO space.

📝 Sample Projects

• Creating a series of blog posts on the latest trends in automation and AI for the Leafworks website
• Developing a comprehensive SEO strategy for a new product launch, including keyword research, on-page optimization, and best practices
• Collaborating with designers and video editors to create engaging social media content for Leafworks' LinkedIn page, showcasing the company's expertise in customer service, custom portals, CRM, and BI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content & SEO Specialist role at Leafworks.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process at Leafworks, from ideation to publication?
• How does Leafworks approach collaboration between content specialists, designers, video editors, and developers?
• What are the most challenging aspects of working in a remote environment at Leafworks, and how does the company support its remote employees?
• How does Leafworks measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for professional growth and development within the Content & SEO Specialist role at Leafworks?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a work sample related to or similar to what you would be doing with Leafworks, such as blog articles, landing pages, newsletters, or any piece that showcases your skills.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work independently.
• Follow up with Leafworks one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.