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Content & SEO Specialist (m/f/d)

Leafworks GmbH
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content & SEO Specialist (m/f/d)

πŸ”Ή Company: Leafworks GmbH

πŸ”Ή Location: Germany (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: 2025-04-22

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Creating compelling and SEO-optimized content for various channels
  • Collaborating with designers, video editors, and developers to ensure content is visually appealing and structurally sound
  • Utilizing AI tools to scale content production while maintaining quality
  • Developing and managing a content calendar and analyzing performance metrics

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on B2B SaaS writing, SEO, and AI-powered content creation.

πŸ“‹ Key Responsibilities

βœ… Write compelling and SEO-optimized content, including:

  • Blog posts
  • Landing pages
  • Customer success stories
  • Marketing emails
  • Marketplace descriptions
  • Social media posts (primarily LinkedIn)
  • Lead magnets
  • Other marketing materials

βœ… Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality

βœ… Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic

βœ… Work closely with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content

βœ… Provide design and layout feedback to WordPress developers to ensure content is presented effectively

βœ… Have an eye for design and strong UX awareness, ensuring that content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires a strong understanding of design principles and SEO best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech

Required Skills:

  • Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
  • Native English speaker with excellent grammar and storytelling skills
  • Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
  • Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
  • Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
  • Ability to create engaging social media content, especially for LinkedIn
  • Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
  • Familiarity with WordPress (including Elementor) to make minor content updates directly
  • Ability to work in Western European time zones (CET preferred)

Preferred Skills:

  • Experience in working with AI tools to generate and optimize content
  • Fluency in additional languages
  • Experience in working remotely with a distributed team

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills, particularly in B2B SaaS, will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards for remote roles in Germany)

Benefits:

  • Remote work equipment
  • Training and development opportunities
  • Transparent and open communication
  • Challenging projects and long-term cooperation
  • Casual dress code
  • Team events in Germany and abroad
  • Onboarding with an onboarding buddy

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The salary range is an estimate based on industry standards for remote roles in Germany. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Leafworks is a young and rapidly growing consulting company specializing in IT services and IT consulting, with a focus on customer service solutions (Zendesk), BI, CRM, and CX.

Company Size: 11-50 employees, which offers a dynamic and agile work environment with ample opportunities for growth and impact.

Founded: 2017, with a strong focus on creativity, results, and a customer-centric approach.

Company Description:

  • Leafworks helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
  • The company achieves this through a strong focus on results and a proven partnership approach, working with customers from start-ups to corporations
  • Leafworks offers consulting and support in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX

Company Specialties:

  • CRM
  • Business-Intelligence
  • Customer-Service
  • Zendesk
  • IT-Consulting
  • Kundenservice
  • and CX

Company Website: leafworks.de

ASSUMPTION: Leafworks' focus on results and customer-centric approach creates an environment where applicants can have a significant impact on the company's growth and success.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the content and SEO field

Reporting Structure: This role reports directly to the marketing team and collaborates closely with designers, video editors, and developers

Work Arrangement: Fully remote, with a focus on results and flexible hours

Growth Opportunities:

  • Expanding content creation skills and expertise in SEO and AI-powered content generation
  • Developing leadership skills and managing a team of content creators
  • Gaining experience in content strategy and planning

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in content creation, SEO, and AI-powered content generation.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Norderstedt, Germany (Headquarters); Effretikon, Switzerland; Valencia, Spain

Geographic Context:

  • Germany is the primary location for this role, with a focus on Western European time zones (CET preferred)
  • The remote work environment allows for flexibility and a better work-life balance
  • Leafworks has additional offices in Switzerland and Spain, fostering a diverse and international work environment

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The fully remote work environment offers applicants the opportunity to work from anywhere in Germany, with a focus on Western European time zones (CET preferred).

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or work sample review
  • Final interview with the marketing team

Key Assessment Areas:

  • Content creation skills and portfolio
  • SEO knowledge and experience
  • Technical understanding of AI tools and content generation
  • Cultural fit and alignment with Leafworks' values

Application Tips:

  • Submit a work sample related to or similar to the content you would create for Leafworks, such as blog articles, landing pages, newsletters, or any piece showcasing your skills
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for interview questions related to your content creation process, SEO strategies, and alignment with Leafworks' values and company culture

ATS Keywords: Content Writing, SEO, B2B Marketing, AI Tools, Technical Writing, Keyword Research, On-Page Optimization, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Adaptability, Curiosity, Continuous Learning

ASSUMPTION: Applicants should be prepared to provide a work sample and discuss their content creation process, SEO strategies, and alignment with Leafworks' values and company culture during the interview process.

πŸ› οΈ Tools & Technologies

  • AI tools (e.g., ChatGPT)
  • SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
  • WordPress (including Elementor)
  • Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)

ASSUMPTION: Applicants should be proficient in using AI tools, SEO tools, and WordPress, with a willingness to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Focus on results
  • Strong customer-centric approach

Work Style:

  • Remote work with a focus on results and flexibility
  • Collaborative and cross-functional teamwork
  • Open and transparent communication

Self-Assessment Questions:

  • How do you ensure that your content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials?
  • Can you provide an example of a time when you had to adapt your content style for a specific audience or format?
  • How do you stay up-to-date with SEO trends, AI tools, and content marketing innovations?

ASSUMPTION: Applicants should be able to demonstrate a strong fit with Leafworks' values and work style, with a willingness to adapt and learn in a dynamic and growing environment.

⚠️ Potential Challenges

  • Managing multiple content projects and deadlines simultaneously
  • Keeping up with SEO best practices and algorithm changes
  • Collaborating effectively with remote team members across different time zones
  • Adapting to a fast-paced and growing company environment

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and work effectively in a remote and dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other content creation positions in its focus on B2B SaaS writing, SEO, and AI-powered content generation
  • Leafworks' focus on results and customer-centric approach sets it apart from other IT services and consulting companies
  • This role offers significant growth opportunities for candidates looking to advance their careers in content creation, SEO, and AI-powered content generation

ASSUMPTION: Applicants should research similar roles and companies to understand the unique aspects of this position and how it aligns with their career goals.

πŸ“ Sample Projects

  • Creating a series of blog posts on AI-powered content generation for Leafworks' website
  • Developing a comprehensive SEO strategy for Leafworks' website and content marketing efforts
  • Collaborating with designers and video editors to create visually appealing and engaging content for Leafworks' social media channels

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the role at Leafworks.

❓ Key Questions to Ask During Interview

  • Can you describe the content creation process and how it aligns with Leafworks' SEO strategies?
  • How does Leafworks support the professional development and growth of its content creation team?
  • Can you provide an example of a time when Leafworks' content team had to adapt to a significant change or challenge, and how they approached it?
  • How does Leafworks measure the success of its content marketing efforts, and how can I contribute to improving these metrics?
  • What is the team structure and dynamic like within the content creation team, and how does it collaborate with other departments?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and alignment with Leafworks' values and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a work sample related to or similar to the content you would create for Leafworks, such as blog articles, landing pages, newsletters, or any piece showcasing your skills
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for interview questions related to your content creation process, SEO strategies, and alignment with Leafworks' values and company culture
  • Follow up with Leafworks within 7 days of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.