π Core Information
πΉ Job Title: Content & SEO Specialist (m/f/d)
πΉ Company: Leafworks GmbH
πΉ Location: Germany (Remote)
πΉ Job Type: Full-Time
πΉ Category: IT Services and IT Consulting
πΉ Date Posted: 2025-04-22
πΉ Experience Level: 2-5 years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Creating compelling and SEO-optimized content for various channels
- Collaborating with designers, video editors, and developers to ensure content is visually appealing and structurally sound
- Utilizing AI tools to scale content production while maintaining quality
- Developing and managing a content calendar and analyzing performance metrics
ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on B2B SaaS writing, SEO, and AI-powered content creation.
π Key Responsibilities
β
Write compelling and SEO-optimized content, including:
- Blog posts
- Landing pages
- Customer success stories
- Marketing emails
- Marketplace descriptions
- Social media posts (primarily LinkedIn)
- Lead magnets
- Other marketing materials
β
Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality
β
Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic
β
Work closely with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content
β
Provide design and layout feedback to WordPress developers to ensure content is presented effectively
β
Have an eye for design and strong UX awareness, ensuring that content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires a strong understanding of design principles and SEO best practices.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences β ideally in SaaS or tech
Required Skills:
- Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
- Native English speaker with excellent grammar and storytelling skills
- Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
- Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
- Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
- Ability to create engaging social media content, especially for LinkedIn
- Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
- Familiarity with WordPress (including Elementor) to make minor content updates directly
- Ability to work in Western European time zones (CET preferred)
Preferred Skills:
- Experience in working with AI tools to generate and optimize content
- Fluency in additional languages
- Experience in working remotely with a distributed team
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills, particularly in B2B SaaS, will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (AI-estimated, based on experience level and industry standards for remote roles in Germany)
Benefits:
- Remote work equipment
- Training and development opportunities
- Transparent and open communication
- Challenging projects and long-term cooperation
- Casual dress code
- Team events in Germany and abroad
- Onboarding with an onboarding buddy
Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results
ASSUMPTION: The salary range is an estimate based on industry standards for remote roles in Germany. The actual salary may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Leafworks is a young and rapidly growing consulting company specializing in IT services and IT consulting, with a focus on customer service solutions (Zendesk), BI, CRM, and CX.
Company Size: 11-50 employees, which offers a dynamic and agile work environment with ample opportunities for growth and impact.
Founded: 2017, with a strong focus on creativity, results, and a customer-centric approach.
Company Description:
- Leafworks helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
- The company achieves this through a strong focus on results and a proven partnership approach, working with customers from start-ups to corporations
- Leafworks offers consulting and support in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX
Company Specialties:
- CRM
- Business-Intelligence
- Customer-Service
- Zendesk
- IT-Consulting
- Kundenservice
- and CX
Company Website: leafworks.de
ASSUMPTION: Leafworks' focus on results and customer-centric approach creates an environment where applicants can have a significant impact on the company's growth and success.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the content and SEO field
Reporting Structure: This role reports directly to the marketing team and collaborates closely with designers, video editors, and developers
Work Arrangement: Fully remote, with a focus on results and flexible hours
Growth Opportunities:
- Expanding content creation skills and expertise in SEO and AI-powered content generation
- Developing leadership skills and managing a team of content creators
- Gaining experience in content strategy and planning
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in content creation, SEO, and AI-powered content generation.
π Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Norderstedt, Germany (Headquarters); Effretikon, Switzerland; Valencia, Spain
Geographic Context:
- Germany is the primary location for this role, with a focus on Western European time zones (CET preferred)
- The remote work environment allows for flexibility and a better work-life balance
- Leafworks has additional offices in Switzerland and Spain, fostering a diverse and international work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results
ASSUMPTION: The fully remote work environment offers applicants the opportunity to work from anywhere in Germany, with a focus on Western European time zones (CET preferred).
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or work sample review
- Final interview with the marketing team
Key Assessment Areas:
- Content creation skills and portfolio
- SEO knowledge and experience
- Technical understanding of AI tools and content generation
- Cultural fit and alignment with Leafworks' values
Application Tips:
- Submit a work sample related to or similar to the content you would create for Leafworks, such as blog articles, landing pages, newsletters, or any piece showcasing your skills
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions related to your content creation process, SEO strategies, and alignment with Leafworks' values and company culture
ATS Keywords: Content Writing, SEO, B2B Marketing, AI Tools, Technical Writing, Keyword Research, On-Page Optimization, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Adaptability, Curiosity, Continuous Learning
ASSUMPTION: Applicants should be prepared to provide a work sample and discuss their content creation process, SEO strategies, and alignment with Leafworks' values and company culture during the interview process.
π οΈ Tools & Technologies
- AI tools (e.g., ChatGPT)
- SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
- WordPress (including Elementor)
- Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
ASSUMPTION: Applicants should be proficient in using AI tools, SEO tools, and WordPress, with a willingness to learn and adapt to new technologies as needed.
π Cultural Fit Considerations
Company Values:
- Creativity
- Focus on results
- Strong customer-centric approach
Work Style:
- Remote work with a focus on results and flexibility
- Collaborative and cross-functional teamwork
- Open and transparent communication
Self-Assessment Questions:
- How do you ensure that your content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials?
- Can you provide an example of a time when you had to adapt your content style for a specific audience or format?
- How do you stay up-to-date with SEO trends, AI tools, and content marketing innovations?
ASSUMPTION: Applicants should be able to demonstrate a strong fit with Leafworks' values and work style, with a willingness to adapt and learn in a dynamic and growing environment.
β οΈ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Keeping up with SEO best practices and algorithm changes
- Collaborating effectively with remote team members across different time zones
- Adapting to a fast-paced and growing company environment
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and work effectively in a remote and dynamic environment.
π Similar Roles Comparison
- This role differs from other content creation positions in its focus on B2B SaaS writing, SEO, and AI-powered content generation
- Leafworks' focus on results and customer-centric approach sets it apart from other IT services and consulting companies
- This role offers significant growth opportunities for candidates looking to advance their careers in content creation, SEO, and AI-powered content generation
ASSUMPTION: Applicants should research similar roles and companies to understand the unique aspects of this position and how it aligns with their career goals.
π Sample Projects
- Creating a series of blog posts on AI-powered content generation for Leafworks' website
- Developing a comprehensive SEO strategy for Leafworks' website and content marketing efforts
- Collaborating with designers and video editors to create visually appealing and engaging content for Leafworks' social media channels
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the role at Leafworks.
β Key Questions to Ask During Interview
- Can you describe the content creation process and how it aligns with Leafworks' SEO strategies?
- How does Leafworks support the professional development and growth of its content creation team?
- Can you provide an example of a time when Leafworks' content team had to adapt to a significant change or challenge, and how they approached it?
- How does Leafworks measure the success of its content marketing efforts, and how can I contribute to improving these metrics?
- What is the team structure and dynamic like within the content creation team, and how does it collaborate with other departments?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and alignment with Leafworks' values and company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a work sample related to or similar to the content you would create for Leafworks, such as blog articles, landing pages, newsletters, or any piece showcasing your skills
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions related to your content creation process, SEO strategies, and alignment with Leafworks' values and company culture
- Follow up with Leafworks within 7 days of submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.