π Core Information
πΉ Job Title: Content & SEO Specialist (m/f/d)
πΉ Company: Leafworks GmbH
πΉ Location: Germany (Remote)
πΉ Job Type: Full-Time
πΉ Category: IT Services and IT Consulting
πΉ Date Posted: 2025-04-22
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (Western European time zones preferred)
π Job Overview
Key aspects of this role include:
- Creating compelling and SEO-optimized content for various channels
- Collaborating with designers and developers to ensure content is visually and structurally optimized
- Utilizing AI tools to accelerate content production while maintaining quality
- Developing and managing a content calendar and analyzing performance metrics
- Working closely with the team to ensure content aligns with broader marketing campaigns
ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving organic traffic growth through engaging and optimized content.
π Key Responsibilities
β
Write compelling and SEO-optimized content, including:
- Blog posts
- Landing pages
- Customer success stories
- Marketing emails
- Marketplace descriptions
- Social media posts (primarily LinkedIn)
- Lead magnets
- Other marketing materials
β
Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality
β
Quickly grasp and explain complex topics related to automation, AI, and integrations in an engaging and clear way
β
Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic
β
Develop and manage a content calendar and analyze performance metrics to refine strategies
β
Write and manage LinkedIn content, ensuring alignment with broader marketing campaigns
β
Collaborate with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content
β
Ensure that videos, images, and other multimedia elements are part of the final content and work alongside WordPress developers to ensure content is presented effectively
β
Have an eye for design and strong UX awareness, making sure that the content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and manage deadlines efficiently.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences β ideally in SaaS or tech
Required Skills:
- Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
- Native English speaker with excellent grammar and storytelling skills
- Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
- Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
- Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
- Ability to create engaging social media content, especially for LinkedIn
- Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
- Familiarity with WordPress (including Elementor) to make minor content updates directly
Preferred Skills:
- Experience in the IT Services and IT Consulting industry
- Fluency in additional languages
- Experience with CRM, BI, or Zendesk
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills, particularly in the B2B SaaS space, will have a significant advantage.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (AI-estimated, based on experience level and industry standards for remote roles in Germany)
Benefits:
- Remote work with all necessary equipment provided
- Further qualifications, training, or courses β speak to us directly
- Transparent and open communication through regular exchanges and feedback talks
- Challenging projects and long-term cooperation with no fixed-term contracts
- Casual dress code and a strong sense of cohesion through team events in Germany and abroad
- Onboarding that makes you feel at home, with an onboarding buddy from day one
Working Hours: Full-time (40 hours per week) with flexibility for Western European time zones
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract top talent.
π Applicant Insights
π Company Context
Industry: Leafworks is a young and rapidly growing consulting company specializing in customer service solutions (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI).
Company Size: 11-50 employees, offering a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.
Founded: 2017, with a strong focus on creativity, results, and a strong customer focus.
Company Description:
- Leafworks helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
- The company achieves this with a lot of creativity and a strong focus on results, making them proven partners for customers from start-ups to corporations
- Leafworks offers consulting and support to its clients in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX
Company Specialties:
- CRM
- Business-Intelligence
- Customer-Service
- Zendesk
- IT-Consulting
- Kundenservice
- and CX
Company Website: leafworks.de
ASSUMPTION: Leafworks' focus on creativity, results, and customer focus makes it an attractive employer for candidates seeking a dynamic and impactful work environment.
π Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with designers, video editors, and web developers
Work Arrangement: Remote (with flexibility for Western European time zones), offering a high degree of autonomy and flexibility
Growth Opportunities:
- Further qualifications, training, or courses β speak to us directly
- Challenging projects and long-term cooperation with no fixed-term contracts
- Onboarding that makes you feel at home, with an onboarding buddy from day one
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow.
π Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A (remote work only)
Geographic Context:
- Germany, with a strong focus on Western European time zones
- Leafworks has additional offices in Effretikon, Switzerland, and Valencia, Spain
- The company offers a remote-friendly work environment with all necessary equipment provided
Work Schedule: Full-time (40 hours per week) with flexibility for Western European time zones
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still fostering collaboration and communication among team members.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (content creation task)
- Final interview with the Marketing Manager
Key Assessment Areas:
- Content creation and optimization skills
- SEO knowledge and best practices
- Communication and collaboration skills
- Adaptability and creativity
- Alignment with company values and culture
Application Tips:
- Submit a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity
ATS Keywords: Content Writing, SEO, B2B Marketing, AI Tools, Technical Writing, Keyword Research, On-Page Optimization, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Adaptability, Curiosity, Continuous Learning
ASSUMPTION: The application process for this role is designed to assess the candidate's content creation, SEO, and communication skills, as well as their cultural fit with the company.
π οΈ Tools & Technologies
- AI tools (e.g., ChatGPT)
- SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
- WordPress (including Elementor)
- Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are designed to streamline content creation, optimization, and collaboration processes.
π Cultural Fit Considerations
Company Values:
- Creativity
- Results-driven
- Customer focus
Work Style:
- Dynamic and agile
- Collaborative and communicative
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you approach simplifying complex technical topics for different audiences?
- Can you provide an example of a time when you optimized content for SEO and achieved significant organic traffic growth?
- How do you balance creativity with data-driven decision-making in your content strategies?
ASSUMPTION: Leafworks values candidates who are creative, results-driven, and customer-focused, with a strong ability to collaborate and communicate effectively within a dynamic and agile work environment.
β οΈ Potential Challenges
- Managing multiple content channels and formats simultaneously
- Keeping up with industry trends and best practices in SEO and AI tools
- Balancing creativity with data-driven decision-making in content strategies
- Working remotely and maintaining effective communication with team members
ASSUMPTION: The potential challenges for this role are designed to help candidates assess their fit for the dynamic and fast-paced work environment at Leafworks.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on SEO and AI-driven content creation
- Leafworks' focus on creativity, results, and customer focus sets it apart from other consulting companies in the industry
- This role offers significant growth potential and the opportunity to make a real impact on the company's success
ASSUMPTION: This role is unique in its blend of creativity, SEO, and AI-driven content creation, offering candidates the opportunity to make a significant impact on the company's growth and success.
π Sample Projects
- Creating a series of blog posts on automation and AI topics, optimizing them for SEO, and driving organic traffic growth
- Developing a content strategy for a new product launch, including landing pages, social media content, and customer success stories
- Collaborating with designers and video editors to create visually appealing and engaging content for multiple channels
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of content creation and optimization tasks they will be responsible for in this role.
β Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does Leafworks support the professional development and growth of its content team members?
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does Leafworks measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the team's approach to collaboration and communication, particularly in a remote work environment?
ASSUMPTION: These key questions are designed to help candidates assess their fit for the role and gain a deeper understanding of Leafworks' content strategy, team dynamics, and company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.