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Content & SEO Specialist (m/f/d)

Leafworks GmbH
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content & SEO Specialist (m/f/d)

πŸ”Ή Company: Leafworks GmbH

πŸ”Ή Location: Germany (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: 2025-04-22

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Western European time zones preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating compelling and SEO-optimized content for various channels
  • Collaborating with designers and developers to ensure content is visually and structurally optimized
  • Utilizing AI tools to accelerate content production while maintaining quality
  • Developing and managing a content calendar and analyzing performance metrics
  • Working closely with the team to ensure content aligns with broader marketing campaigns

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving organic traffic growth through engaging and optimized content.

πŸ“‹ Key Responsibilities

βœ… Write compelling and SEO-optimized content, including:

  • Blog posts
  • Landing pages
  • Customer success stories
  • Marketing emails
  • Marketplace descriptions
  • Social media posts (primarily LinkedIn)
  • Lead magnets
  • Other marketing materials

βœ… Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality

βœ… Quickly grasp and explain complex topics related to automation, AI, and integrations in an engaging and clear way

βœ… Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic

βœ… Develop and manage a content calendar and analyze performance metrics to refine strategies

βœ… Write and manage LinkedIn content, ensuring alignment with broader marketing campaigns

βœ… Collaborate with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content

βœ… Ensure that videos, images, and other multimedia elements are part of the final content and work alongside WordPress developers to ensure content is presented effectively

βœ… Have an eye for design and strong UX awareness, making sure that the content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials

ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and manage deadlines efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech

Required Skills:

  • Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
  • Native English speaker with excellent grammar and storytelling skills
  • Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
  • Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
  • Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
  • Ability to create engaging social media content, especially for LinkedIn
  • Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
  • Familiarity with WordPress (including Elementor) to make minor content updates directly

Preferred Skills:

  • Experience in the IT Services and IT Consulting industry
  • Fluency in additional languages
  • Experience with CRM, BI, or Zendesk

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills, particularly in the B2B SaaS space, will have a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards for remote roles in Germany)

Benefits:

  • Remote work with all necessary equipment provided
  • Further qualifications, training, or courses – speak to us directly
  • Transparent and open communication through regular exchanges and feedback talks
  • Challenging projects and long-term cooperation with no fixed-term contracts
  • Casual dress code and a strong sense of cohesion through team events in Germany and abroad
  • Onboarding that makes you feel at home, with an onboarding buddy from day one

Working Hours: Full-time (40 hours per week) with flexibility for Western European time zones

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract top talent.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Leafworks is a young and rapidly growing consulting company specializing in customer service solutions (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI).

Company Size: 11-50 employees, offering a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.

Founded: 2017, with a strong focus on creativity, results, and a strong customer focus.

Company Description:

  • Leafworks helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
  • The company achieves this with a lot of creativity and a strong focus on results, making them proven partners for customers from start-ups to corporations
  • Leafworks offers consulting and support to its clients in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX

Company Specialties:

  • CRM
  • Business-Intelligence
  • Customer-Service
  • Zendesk
  • IT-Consulting
  • Kundenservice
  • and CX

Company Website: leafworks.de

ASSUMPTION: Leafworks' focus on creativity, results, and customer focus makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with designers, video editors, and web developers

Work Arrangement: Remote (with flexibility for Western European time zones), offering a high degree of autonomy and flexibility

Growth Opportunities:

  • Further qualifications, training, or courses – speak to us directly
  • Challenging projects and long-term cooperation with no fixed-term contracts
  • Onboarding that makes you feel at home, with an onboarding buddy from day one

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

  • Germany, with a strong focus on Western European time zones
  • Leafworks has additional offices in Effretikon, Switzerland, and Valencia, Spain
  • The company offers a remote-friendly work environment with all necessary equipment provided

Work Schedule: Full-time (40 hours per week) with flexibility for Western European time zones

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still fostering collaboration and communication among team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment (content creation task)
  • Final interview with the Marketing Manager

Key Assessment Areas:

  • Content creation and optimization skills
  • SEO knowledge and best practices
  • Communication and collaboration skills
  • Adaptability and creativity
  • Alignment with company values and culture

Application Tips:

  • Submit a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity

ATS Keywords: Content Writing, SEO, B2B Marketing, AI Tools, Technical Writing, Keyword Research, On-Page Optimization, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Adaptability, Curiosity, Continuous Learning

ASSUMPTION: The application process for this role is designed to assess the candidate's content creation, SEO, and communication skills, as well as their cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • AI tools (e.g., ChatGPT)
  • SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
  • WordPress (including Elementor)
  • Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are designed to streamline content creation, optimization, and collaboration processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Results-driven
  • Customer focus

Work Style:

  • Dynamic and agile
  • Collaborative and communicative
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • How do you approach simplifying complex technical topics for different audiences?
  • Can you provide an example of a time when you optimized content for SEO and achieved significant organic traffic growth?
  • How do you balance creativity with data-driven decision-making in your content strategies?

ASSUMPTION: Leafworks values candidates who are creative, results-driven, and customer-focused, with a strong ability to collaborate and communicate effectively within a dynamic and agile work environment.

⚠️ Potential Challenges

  • Managing multiple content channels and formats simultaneously
  • Keeping up with industry trends and best practices in SEO and AI tools
  • Balancing creativity with data-driven decision-making in content strategies
  • Working remotely and maintaining effective communication with team members

ASSUMPTION: The potential challenges for this role are designed to help candidates assess their fit for the dynamic and fast-paced work environment at Leafworks.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on SEO and AI-driven content creation
  • Leafworks' focus on creativity, results, and customer focus sets it apart from other consulting companies in the industry
  • This role offers significant growth potential and the opportunity to make a real impact on the company's success

ASSUMPTION: This role is unique in its blend of creativity, SEO, and AI-driven content creation, offering candidates the opportunity to make a significant impact on the company's growth and success.

πŸ“ Sample Projects

  • Creating a series of blog posts on automation and AI topics, optimizing them for SEO, and driving organic traffic growth
  • Developing a content strategy for a new product launch, including landing pages, social media content, and customer success stories
  • Collaborating with designers and video editors to create visually appealing and engaging content for multiple channels

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of content creation and optimization tasks they will be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's content strategy and how this role fits into it?
  • How does Leafworks support the professional development and growth of its content team members?
  • What are the biggest challenges facing the content team currently, and how can this role help address them?
  • How does Leafworks measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
  • What is the team's approach to collaboration and communication, particularly in a remote work environment?

ASSUMPTION: These key questions are designed to help candidates assess their fit for the role and gain a deeper understanding of Leafworks' content strategy, team dynamics, and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.