Content & SEO Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Content & SEO Specialist (m/f/d)

🔹 Company: Leafworks GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Western European time zones preferred)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling and SEO-optimized content for various channels
• Collaborating with designers and developers to ensure content is visually and structurally optimized
• Utilizing AI tools to accelerate content production while maintaining quality
• Developing and managing a content calendar and analyzing performance metrics
• Working closely with the team to ensure content aligns with broader marketing campaigns

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving organic traffic growth through engaging and optimized content.

📋 Key Responsibilities

✅ Write compelling and SEO-optimized content, including:

• Blog posts
• Landing pages
• Customer success stories
• Marketing emails
• Marketplace descriptions
• Social media posts (primarily LinkedIn)
• Lead magnets
• Other marketing materials

✅ Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality

✅ Quickly grasp and explain complex topics related to automation, AI, and integrations in an engaging and clear way

✅ Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic

✅ Develop and manage a content calendar and analyze performance metrics to refine strategies

✅ Write and manage LinkedIn content, ensuring alignment with broader marketing campaigns

✅ Collaborate with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content

✅ Ensure that videos, images, and other multimedia elements are part of the final content and work alongside WordPress developers to ensure content is presented effectively

✅ Have an eye for design and strong UX awareness, making sure that the content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials

ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and manage deadlines efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech

Required Skills:

• Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
• Native English speaker with excellent grammar and storytelling skills
• Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
• Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
• Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
• Ability to create engaging social media content, especially for LinkedIn
• Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
• Familiarity with WordPress (including Elementor) to make minor content updates directly

Preferred Skills:

• Experience in the IT Services and IT Consulting industry
• Fluency in additional languages
• Experience with CRM, BI, or Zendesk

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills, particularly in the B2B SaaS space, will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards for remote roles in Germany)

Benefits:

• Remote work with all necessary equipment provided
• Further qualifications, training, or courses – speak to us directly
• Transparent and open communication through regular exchanges and feedback talks
• Challenging projects and long-term cooperation with no fixed-term contracts
• Casual dress code and a strong sense of cohesion through team events in Germany and abroad
• Onboarding that makes you feel at home, with an onboarding buddy from day one

Working Hours: Full-time (40 hours per week) with flexibility for Western European time zones

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Leafworks is a young and rapidly growing consulting company specializing in customer service solutions (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI).

Company Size: 11-50 employees, offering a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.

Founded: 2017, with a strong focus on creativity, results, and a strong customer focus.

Company Description:

• Leafworks helps customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
• The company achieves this with a lot of creativity and a strong focus on results, making them proven partners for customers from start-ups to corporations
• Leafworks offers consulting and support to its clients in the following areas: Customer Service Solutions (Zendesk), BI, CRM, and CX

Company Specialties:

• CRM
• Business-Intelligence
• Customer-Service
• Zendesk
• IT-Consulting
• Kundenservice
• and CX

Company Website: leafworks.de

ASSUMPTION: Leafworks' focus on creativity, results, and customer focus makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with designers, video editors, and web developers

Work Arrangement: Remote (with flexibility for Western European time zones), offering a high degree of autonomy and flexibility

Growth Opportunities:

• Further qualifications, training, or courses – speak to us directly
• Challenging projects and long-term cooperation with no fixed-term contracts
• Onboarding that makes you feel at home, with an onboarding buddy from day one

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Germany, with a strong focus on Western European time zones
• Leafworks has additional offices in Effretikon, Switzerland, and Valencia, Spain
• The company offers a remote-friendly work environment with all necessary equipment provided

Work Schedule: Full-time (40 hours per week) with flexibility for Western European time zones

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still fostering collaboration and communication among team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (content creation task)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Content creation and optimization skills
• SEO knowledge and best practices
• Communication and collaboration skills
• Adaptability and creativity
• Alignment with company values and culture

Application Tips:

• Submit a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity

ATS Keywords: Content Writing, SEO, B2B Marketing, AI Tools, Technical Writing, Keyword Research, On-Page Optimization, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Adaptability, Curiosity, Continuous Learning

ASSUMPTION: The application process for this role is designed to assess the candidate's content creation, SEO, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT)
• SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
• WordPress (including Elementor)
• Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are designed to streamline content creation, optimization, and collaboration processes.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Results-driven
• Customer focus

Work Style:

• Dynamic and agile
• Collaborative and communicative
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you approach simplifying complex technical topics for different audiences?
• Can you provide an example of a time when you optimized content for SEO and achieved significant organic traffic growth?
• How do you balance creativity with data-driven decision-making in your content strategies?

ASSUMPTION: Leafworks values candidates who are creative, results-driven, and customer-focused, with a strong ability to collaborate and communicate effectively within a dynamic and agile work environment.

⚠️ Potential Challenges

• Managing multiple content channels and formats simultaneously
• Keeping up with industry trends and best practices in SEO and AI tools
• Balancing creativity with data-driven decision-making in content strategies
• Working remotely and maintaining effective communication with team members

ASSUMPTION: The potential challenges for this role are designed to help candidates assess their fit for the dynamic and fast-paced work environment at Leafworks.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on SEO and AI-driven content creation
• Leafworks' focus on creativity, results, and customer focus sets it apart from other consulting companies in the industry
• This role offers significant growth potential and the opportunity to make a real impact on the company's success

ASSUMPTION: This role is unique in its blend of creativity, SEO, and AI-driven content creation, offering candidates the opportunity to make a significant impact on the company's growth and success.

📝 Sample Projects

• Creating a series of blog posts on automation and AI topics, optimizing them for SEO, and driving organic traffic growth
• Developing a content strategy for a new product launch, including landing pages, social media content, and customer success stories
• Collaborating with designers and video editors to create visually appealing and engaging content for multiple channels

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of content creation and optimization tasks they will be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does Leafworks support the professional development and growth of its content team members?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does Leafworks measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the team's approach to collaboration and communication, particularly in a remote work environment?

ASSUMPTION: These key questions are designed to help candidates assess their fit for the role and gain a deeper understanding of Leafworks' content strategy, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a work sample related to or similar to what you would be doing with Leafworks (e.g., blog articles, landing pages, newsletter, or any piece that you've done previously)
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and creativity
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.