Content & Social Media Executive (Remote)

📌 Core Information

🔹 Job Title: Content & Social Media Executive (Remote)

🔹 Company: Ayobody

🔹 Location: Remote (HQ: Phan Xích Long, Phú Nhuận, Hồ Chí Minh, Vietnam)

🔹 Job Type: Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: June 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across multiple channels, with a focus on Instagram
• Creating engaging, visually appealing content that resonates with a health-conscious audience
• Collaborating with senior leadership and freelance creatives to bring wellness topics to life
• Managing the Instagram account, growing the community, and monitoring engagement

ASSUMPTION: This role requires a strong self-starter with a passion for health, wellness, and storytelling. Experience in content development, social media management, and video editing is crucial for success in this position.

📋 Key Responsibilities

✅ Content Strategy & Planning: Develop quarterly social media calendars, research trending topics, and define clear objectives for each campaign

✅ Program Content Creation & Quality Control: Write concise articles, worksheets, and guidelines, and fact-check health-related claims

✅ Program Video Development & Editing: Develop video scripts, film and direct videographers, and edit basic video clips using tools like Descript

✅ Social Media Management & Growth: Own the Instagram account, schedule daily posts and stories, monitor DMs and comments, and grow the follower count

✅ Project Management & Remote Execution: Maintain a detailed project management system, coordinate with freelancers, and submit weekly timesheets

ASSUMPTION: This role requires strong organizational skills, the ability to juggle multiple deliverables, and a keen eye for detail to ensure brand consistency and accuracy in content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 2+ years of content development/marketing experience with a portfolio showcasing strong storytelling, visual sense, and engagement

Required Skills:

• Proven content development experience
• Deep familiarity with Instagram's features and best practices for growth and engagement
• Excellent command of English with strong writing and editorial judgment
• Proficiency in graphic and video editing software (e.g., Photoshop, Canva, CapCut)
• Strong self-starter attitude with a curiosity about health, wellness, and longevity
• Disciplined remote work ethic with a dedicated home-office setup and reliable internet

Preferred Skills:

• Familiarity with lighting, sound recording, or graphics animation tools (After Effects, Canva)
• Experience using scheduling tools and basic analytics dashboards (Instagram Insights, Google Analytics)

ASSUMPTION: Candidates with a background in health, wellness, or a related field may have an advantage in this role. However, a strong passion for health and wellness, along with transferable skills, can also lead to success.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 USD per year (Based on market research for similar roles in Vietnam and the candidate's experience level)

Benefits:

• Healthcare stipend
• Professional development budget
• Generous PTO
• Annual wellness stipend

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Vietnam. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Nutrition and Wellness

Company Size: Small, fast-growing startup with a remote-first culture

Founded: 2023

Company Description:

• Ayobody is dedicated to helping people worldwide live healthier lives through evidence-informed health and longevity content
• The company empowers people to understand their nutrient intake, boost their confidence, and prevent chronic diseases
• Ayobody aims to be a distributed company from the start, offering flexible work arrangements and leveraging digital tools to work with great people from all over the world

Company Specialties:

• Preventive health communication
• Digital nutrition and wellness
• Community engagement and growth

Company Website: https://www.ayobody.com

ASSUMPTION: Ayobody is a young, dynamic company focused on making a positive impact on people's lives through health and wellness. As a small, fast-growing startup, the company offers ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Director and collaborates with senior leadership, clinical experts, and freelance creatives

Work Arrangement: Fully remote, with a dedicated home-office setup and reliable internet required

Growth Opportunities:

• Expanding the content team and taking on a leadership role as the company grows
• Developing expertise in video production and becoming the go-to person for video content
• Gaining experience in community management and growing the Ayobody community

ASSUMPTION: This role offers significant growth potential as Ayobody expands its content offerings and community. Candidates who demonstrate strong performance and a desire to grow with the company will have ample opportunities to do so.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A (HQ: Phan Xích Long, Phú Nhuận, Hồ Chí Minh, Vietnam)

Geographic Context:

• Vietnam is a rapidly growing market for digital health and wellness, with a strong focus on preventive care
• The company's headquarters is located in Ho Chi Minh City, Vietnam's largest city and economic hub
• The remote work arrangement allows for flexibility in location, with the opportunity to work from anywhere with a reliable internet connection

Work Schedule: Flexible, with a focus on delivering high-quality content and meeting project deadlines

ASSUMPTION: The remote work environment offers candidates the flexibility to work from anywhere, with the expectation that they maintain a dedicated home-office setup and reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing Director
• Content creation test or assignment
• Final interview with senior leadership

Key Assessment Areas:

• Content creation and storytelling skills
• Social media expertise and understanding of Instagram's features
• Writing and editorial judgment
• Project management and organizational skills
• Cultural fit and alignment with Ayobody's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content development, social media, and video editing experience
• Include a portfolio of your past work, showcasing your strong storytelling, visual sense, and engagement
• Prepare for the content creation test or assignment by demonstrating your ability to translate complex wellness topics into clear, concise, and visually engaging content

ATS Keywords: Content development, social media management, video editing, graphic design, writing, project management, community engagement, health knowledge, analytical skills, creativity, attention to detail, self-starter, curiosity, communication, storytelling, brand alignment

ASSUMPTION: The interview process will focus on assessing the candidate's content creation, social media, and project management skills, as well as their cultural fit with Ayobody's mission and values.

🛠️ Tools & Technologies

• Photoshop
• Canva
• CapCut
• Descript
• Instagram Insights
• Google Analytics
• Project management tools (ClickUp, Notion, Google Sheets)

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed to create high-quality content and manage projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Impactful work: Helping people live healthier lives through engaging, evidence-informed content
• Autonomy and growth: Empowering team members to own the content lifecycle and build versatile skill sets
• Collaborative culture: Partnering directly with senior leaders, clinical experts, and freelance creatives to learn best practices in preventive health communication

Work Style:

• Self-starter: Able to juggle multiple deliverables and maintain momentum without constant supervision
• Curious: Proactively suggesting new content angles or partnership ideas to grow the brand
• Disciplined: Maintaining a dedicated home-office setup and submitting weekly timesheets to keep leadership aligned

Self-Assessment Questions:

• Do you have a strong passion for health, wellness, and storytelling, and can you translate complex wellness topics into clear, engaging content?
• Are you comfortable working remotely and maintaining a dedicated home-office setup with reliable internet?
• Do you have a self-starter attitude, with the ability to juggle multiple deliverables and maintain momentum without constant supervision?

ASSUMPTION: Candidates who align with Ayobody's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple deliverables and deadlines while working remotely
• Keeping up with the latest trends and best practices in social media and content creation
• Fact-checking health-related claims and ensuring the accuracy of content
• Growing the Instagram community and increasing engagement

ASSUMPTION: These challenges can be overcome with strong organizational skills, a keen eye for detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses on content creation and social media management, while similar roles may have a broader focus on marketing or communications
• Ayobody's focus on preventive health and wellness sets it apart from other digital health and wellness companies
• This role offers significant growth potential as Ayobody expands its content offerings and community

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity and how it aligns with their career goals.

📝 Sample Projects

• Creating a series of Instagram posts and stories that educate users about the importance of preventive health and wellness
• Developing a video script that explains a complex wellness topic in a clear, engaging, and visually appealing way
• Managing the Instagram account, scheduling posts and stories, and monitoring engagement to grow the community

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, allowing candidates to showcase their abilities and fit for the position.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy for the next quarter, and how my role will contribute to its success?
• How does Ayobody collaborate with freelance creatives, and what is the process for working with them?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for growth and advancement within the content team as Ayobody expands?
• How does Ayobody support work-life balance for its remote team members?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their fit for the position, while also providing valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content development, social media, and video editing experience
• Prepare for the content creation test or assignment by demonstrating your ability to translate complex wellness topics into clear, concise, and visually engaging content
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.