📌 Core Information
🔹 Job Title: Content & Social Media Manager
🔹 Company: USIC
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy for USIC and affiliate companies
- Managing social media platforms to optimize employer brand and expand reach
- Collaborating with marketing team and business function leaders to create engaging content
- Analyzing social media performance and providing insights to optimize strategy
- Assisting with coordination of conferences, trade shows, and other marketing projects
ASSUMPTION: This role requires a strong understanding of social media trends, content creation, and project management. The ideal candidate will have experience in a corporate setting and be comfortable working with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Collaborate with marketing team and business function leaders to develop and execute a strong content strategy
✅ Plan, schedule, and publish content across all relevant social media channels
✅ Monitor, respond to, and engage with audiences on multiple platforms
✅ Track, analyze, and report on social media performance and marketing campaigns
✅ Develop content for all internal and external marketing communications
✅ Stay informed on social media trends, platform updates, and content best practices
✅ Assist with coordination of conferences, trade shows, and other marketing projects
ASSUMPTION: This role requires a high level of organization and multitasking skills. The ideal candidate will be able to prioritize effectively and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major
Experience: 5+ years of experience in social media management in a corporate setting
Required Skills:
- Excellent written and verbal communication skills
- Ability to multi-task and prioritize effectively, strong project management skills
- Proficiency with Adobe Creative software, Microsoft PowerPoint, and Excel
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, experience with social media analytics tools and knowledge of SEO best practices would be beneficial for this role. These skills would enable the candidate to make data-driven decisions and optimize content for search engines.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role in Indianapolis)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a hybrid schedule offering 2 days of remote work per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Indianapolis. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: USIC operates in the construction industry, specializing in underground utility damage prevention and providing a full suite of utility services throughout North America.
Company Size: USIC is a small company with approximately 33 employees, providing a close-knit work environment where individual contributions can make a significant impact.
Founded: USIC was founded in 1973 and has since grown to become the most trusted name in underground utility damage prevention, performing over 80 million locates annually.
Company Description:
- USIC is committed to delivering quality, efficient, safe, and innovative solutions to protect its partners' infrastructure and critical assets.
- The company's culture is known as Living the SAFE-LIFE, which emphasizes protecting infrastructure, communities, and employees.
- USIC offers a hybrid work schedule, allowing employees to balance their work and personal lives.
Company Specialties:
- Underground utility damage prevention
- Utility services
- Marketing and communications
Company Website: usicllc.com
ASSUMPTION: USIC's small company size may offer applicants the opportunity to work closely with leadership and have a direct impact on the company's success. The company's focus on safety and innovation may appeal to candidates who value a strong company culture and a commitment to continuous improvement.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Content & Social Media Manager will report directly to the Marketing Director and collaborate with various business function leaders.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- As USIC continues to grow, there may be opportunities for the Content & Social Media Manager to take on additional responsibilities or advance to a senior role within the marketing department.
- The company's focus on innovation may present opportunities for the candidate to explore new marketing channels or strategies.
ASSUMPTION: The hybrid work arrangement may appeal to candidates who value a balance between on-site collaboration and remote work. The growth opportunities may attract candidates who are looking to advance their careers in marketing and communications.
🌍 Location & Work Environment
Office Type: USIC's headquarters is located in a suburban office park, offering a professional work environment with ample parking and nearby amenities.
Office Location(s): 9045 River Road, Indianapolis, IN 46240
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana, offering a diverse range of cultural attractions, sports teams, and outdoor recreation opportunities.
- The office is located in a suburban area with easy access to major highways and public transportation.
- The cost of living in Indianapolis is relatively low compared to other major cities in the United States.
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a hybrid schedule offering 2 days of remote work per week)
ASSUMPTION: The office location and work schedule may appeal to candidates who prefer a suburban work environment and value a balance between on-site and remote work. The low cost of living in Indianapolis may also be an attractive factor for candidates considering relocation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Project management and organizational skills
- Creativity and innovation in content development
- Understanding of social media trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide writing samples that demonstrate your ability to create engaging and informative content.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Content strategy, social media management, written communication, project management, Adobe Creative Suite, Microsoft PowerPoint, Microsoft Excel, digital marketing, engagement tracking, community management, trend analysis, visual content development, internal communications, external communications, marketing campaigns, content creation
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's problem-solving skills and ability to develop effective content strategies. The company may also place a strong emphasis on cultural fit and alignment with its core values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (PowerPoint, Excel)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (Google Analytics, Sprout Social, Hootsuite Insights)
- Content management systems (WordPress, HubSpot, Drupal)
ASSUMPTION: The candidate should be comfortable using industry-standard tools and technologies for content creation, social media management, and analytics. Familiarity with USIC's preferred tools and platforms may be an advantage during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Safety: USIC prioritizes the safety of its employees and the communities it serves.
- Accountability: The company holds its employees responsible for their actions and the quality of their work.
- Integrity: USIC values honesty, fairness, and ethical behavior in all its interactions.
- Respect: The company fosters a culture of mutual respect and appreciation for its employees and partners.
Work Style:
- USIC values collaboration and teamwork, with a focus on achieving common goals.
- The company encourages innovation and continuous learning, with a commitment to staying up-to-date with industry trends and best practices.
- USIC offers a hybrid work schedule, allowing employees to balance their work and personal lives.
Self-Assessment Questions:
- Do you have a strong commitment to safety and a track record of promoting a safe work environment?
- Are you comfortable working in a collaborative environment and contributing to team goals?
- Do you value innovation and continuous learning, and are you eager to stay up-to-date with industry trends and best practices?
ASSUMPTION: Candidates who share USIC's commitment to safety, accountability, integrity, and respect are likely to be a good fit for the company's culture. The company's focus on collaboration, innovation, and work-life balance may also appeal to candidates who value these aspects in their work environment.
⚠️ Potential Challenges
- The role may require the candidate to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The company's focus on safety and compliance may involve additional responsibilities and regulations that the candidate must be prepared to navigate.
- The hybrid work arrangement may present challenges in maintaining communication and collaboration with team members who are working remotely.
- The role may require the candidate to adapt to changes in the company's marketing strategy or social media platforms, requiring flexibility and a willingness to learn new tools and technologies.
ASSUMPTION: The candidate should be prepared to manage multiple priorities and adapt to changes in the work environment. Strong communication and organizational skills, as well as a willingness to learn and adapt, will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position places a greater emphasis on content creation and strategy development, requiring a strong background in marketing and communications.
- Unlike some other roles in the construction industry, this position focuses primarily on marketing and communications, rather than technical or operational aspects of the business.
- This role offers the opportunity to work in a small company with a close-knit work environment, providing a unique opportunity for the candidate to have a direct impact on the company's success.
ASSUMPTION: Candidates who are looking for a role that combines marketing and communications with a focus on content strategy and development may find this position to be a good fit. The small company size and close-knit work environment may also appeal to candidates who prefer a more collaborative and supportive work environment.
📝 Sample Projects
- Developing a content calendar for USIC's social media platforms, including a mix of engaging, informative, and promotional content
- Creating a series of blog posts or articles that highlight USIC's commitment to safety, innovation, and customer service
- Designing and implementing a social media campaign to promote USIC's services and brand awareness within the construction industry
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities that the Content & Social Media Manager may be expected to perform. The actual projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful social media campaign that the company has implemented in the past, and what role did the Content & Social Media Manager play in that campaign?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) does it use to track progress?
- What is the company's approach to work-life balance, and how does it support employees in achieving that balance?
ASSUMPTION: These interview questions are intended to provide the candidate with a better understanding of the company's marketing strategy, culture, and expectations for the role. The candidate should also be prepared to ask questions about the company's values, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including writing samples that demonstrate your ability to create engaging and informative content.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- If selected for an interview, be prepared to discuss your approach to content strategy, social media management, and marketing campaigns.
- After submitting your application, follow up with the HR department within one week to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
