Content Specialist (Videography and Digital Publishing)

📌 Core Information

🔹 Job Title: Content Specialist (Videography and Digital Publishing)

🔹 Company: MasterBrand Cabinets LLC

🔹 Location: Louisville, KY (Hybrid, with up to 50% travel)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Louisville, KY or Jasper, IN)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging visual content (videos, photos) for various purposes
• Managing digital content publishing across platforms
• Collaborating with cross-functional teams to support content strategy
• Traveling up to 50% for on-site shoots and events

ASSUMPTION: This role requires a versatile candidate with strong creative and organizational skills, comfortable with both production and management aspects of content.

📋 Key Responsibilities

✅ Plan, shoot, and edit high-quality videos for product installations, testimonials, training, and promotional purposes

✅ Capture professional photos for use in marketing materials, websites, and social media

✅ Perform light post-production editing, including audio mixing, color correction, and voiceovers

✅ Upload and manage content on company websites and digital portals

✅ Post marketing bulletins and resources within Salesforce.com

✅ Collaborate with marketing, sales, and product teams to identify content needs

✅ Assist with the creation of monthly dealer newsletters and other outbound communications

✅ Organize and archive multimedia assets for future use and repurposing

✅ Travel up to 50% of the time for on-site shoots, including customer locations, trade shows, or manufacturing facilities

✅ Proactively coordinate testimonial interviews and capture authentic stories that reflect the customer experience

✅ Represent the brand professionally in customer-facing environments during content creation

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects with tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Media Production, or related field

Experience: 2+ years of experience in videography, photography, or multimedia production

Required Skills:

• Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects) or similar tools
• Experience with content management systems (CMS), web publishing tools, and Salesforce.com
• Strong written and verbal communication skills
• Ability to manage multiple projects with tight deadlines
• Willingness to travel up to 50%, sometimes on short notice

Preferred Skills:

• Experience in home improvement, manufacturing, or B2B environments
• Skills in animation or motion graphics a plus
• Knowledge of SEO, social media content formats, and email marketing platforms

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their videography and photography skills, as well as experience managing digital content and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on cabinet products

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling to accommodate travel and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status and length of service.

📌 Applicant Insights

🔍 Company Context

Industry: MasterBrand Cabinets LLC operates in the wholesale building materials industry, focusing on residential cabinet manufacturing and distribution. The company is a market leader, with a strong brand and extensive dealer and retail network.

Company Size: With over 14,000 associates across 20+ manufacturing facilities and offices, MasterBrand Cabinets LLC offers a large and diverse work environment, providing ample opportunities for growth and career development.

Founded: MasterBrand Cabinets LLC was founded in 1950 and has since grown to become the number one North American residential cabinet business.

Company Description:

• MasterBrand Cabinets LLC is committed to shaping the places where people come together, enriching lives, and creating meaningful memories for customers.
• The company's unique culture of continuous improvement is based on trusting the tools, empowering the team, and moving forward.
• MasterBrand Cabinets LLC is dedicated to fostering an inclusive and diverse culture where all associates feel respected, valued, and can fully contribute their unique perspectives and talents.

Company Specialties:

• Building / Remodel Manufacturing
• Home Decor
• Kitchen Remodel
• Bathroom Remodel
• Cabinets and cabinetry

Company Website: https://www.masterbrand.com

ASSUMPTION: MasterBrand Cabinets LLC offers a dynamic work environment with opportunities for growth and professional development, as well as a strong commitment to diversity, equity, and inclusion.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in videography, photography, or multimedia production.

Reporting Structure: The Content Specialist will report directly to the Marketing Manager and collaborate with various teams, including sales, product, and other marketing departments.

Work Arrangement: This is a hybrid role, with a mix of on-site work at either the Louisville, KY or Jasper, IN location and remote work. The role also requires up to 50% travel for on-site shoots and events.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Content Specialist to take on additional responsibilities or move into a management role.
• The diverse range of projects and clients at MasterBrand Cabinets LLC provides opportunities for the Content Specialist to expand their skills and gain experience in new areas.
• The company's commitment to professional development and training may provide opportunities for the Content Specialist to advance their career within the organization.

ASSUMPTION: This role offers a unique blend of creative and administrative responsibilities, providing opportunities for the Content Specialist to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: MasterBrand Cabinets LLC offers a hybrid work environment, with a mix of on-site work at either the Louisville, KY or Jasper, IN location and remote work.

Office Location(s): 6403 New Cut Road, Louisville, KY 40118 and 1 MasterBrand Cabinets Drive, Jasper, IN 47546

Geographic Context:

• Louisville, KY: A vibrant city with a rich history, offering a mix of urban and suburban living, with a cost of living slightly below the national average.
• Jasper, IN: A small city with a strong sense of community, located in a scenic area with a lower cost of living compared to Louisville.

Work Schedule: The Content Specialist will work a full-time schedule, typically 40 hours per week, with flexible scheduling to accommodate travel and project deadlines. The role requires up to 50% travel, including short-notice trips for on-site shoots and events.

ASSUMPTION: The hybrid work environment and travel requirements of this role may appeal to candidates who enjoy a mix of on-site and remote work, as well as the opportunity to travel and represent the company at various events and locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference checks (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Creative skills and portfolio presentation
• Technical proficiency with Adobe Creative Suite and other relevant tools
• Communication and collaboration skills
• Adaptability and ability to manage multiple projects
• Willingness and ability to travel

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on videography, photography, and digital content management
• Include a link to your portfolio or provide samples of your work, showcasing your creative and technical abilities
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required qualifications and company culture
• Prepare questions in advance to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Videography, Photography, Digital Publishing, Adobe Creative Suite, Content Management, Salesforce.com, Travel, Marketing, Brand Strategy, Project Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and technical skills, as well as their ability to manage multiple projects and travel as needed.

🛠️ Tools & Technologies

• Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects)
• Content management systems (CMS) and web publishing tools
• Salesforce.com
• Video and photo editing software (e.g., Final Cut Pro, iMovie, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The Content Specialist should be proficient in the Adobe Creative Suite and other relevant tools, as well as comfortable learning and using new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Respect
• Accountability
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Strong communication and interpersonal skills
• Ability to manage multiple projects and meet tight deadlines

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your videography and photography skills?
• Are you comfortable managing multiple projects and meeting tight deadlines?
• Do you have experience working with Adobe Creative Suite and other relevant tools?
• Are you willing and able to travel up to 50% of the time, including short-notice trips?
• Do you share MasterBrand Cabinets LLC's commitment to diversity, equity, and inclusion?

ASSUMPTION: The ideal candidate for this role will be a strong fit with MasterBrand Cabinets LLC's company values and work style, with a portfolio showcasing their creative and technical skills, as well as a willingness and ability to travel as needed.

⚠️ Potential Challenges

• Managing multiple projects with tight deadlines and coordinating with various teams
• Travel requirements, including short-notice trips and time away from home
• Keeping up with the latest trends and best practices in videography, photography, and digital content management
• Adapting to changes in the company's content strategy or priorities

ASSUMPTION: The Content Specialist should be adaptable, organized, and comfortable managing multiple projects and priorities, as well as willing and able to travel as needed.

📈 Similar Roles Comparison

• This role is similar to a Multimedia Specialist or Digital Content Producer, with a focus on videography and photography for a B2B company in the home improvement industry
• Compared to similar roles in other industries, this role may require more travel and a greater emphasis on customer-facing content
• Career progression in this role may include opportunities to specialize in specific content areas, manage a team, or take on a more strategic role within the marketing department

ASSUMPTION: This role offers a unique blend of creative and administrative responsibilities, with opportunities for growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Creating a series of customer testimonial videos, showcasing the quality and craftsmanship of MasterBrand Cabinets LLC's products
• Developing a comprehensive content strategy for a new product launch, including videos, photos, and digital assets
• Managing the digital publishing of a monthly dealer newsletter, including content creation, editing, and distribution

ASSUMPTION: The Content Specialist should be comfortable managing projects of varying scope and complexity, from small-scale content updates to large-scale campaigns and events.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a content project, from planning to distribution?
• How does this role collaborate with other departments, such as sales and product?
• What are the most important qualities and skills for success in this role?
• How does MasterBrand Cabinets LLC support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?

ASSUMPTION: The interview process for this role will provide an opportunity for the candidate to learn more about the company's culture, values, and priorities, as well as the specific responsibilities and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume to highlight relevant experience and skills, with a focus on videography, photography, and digital content management
• Write a cover letter that demonstrates your fit with the required qualifications and company culture
• Prepare a portfolio or samples of your work, showcasing your creative and technical abilities
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.