Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: Leapswitch Networks Pvt Ltd

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Pune office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategies for CloudPe across various digital channels.
• Creating and managing engaging technical content related to cloud hosting, infrastructure solutions, and industry trends.
• Optimizing content for different platforms, including social media, LinkedIn, Reddit, the company website, guest blogs, newsletters, and press releases.
• Collaborating with internal teams to ensure consistent messaging and brand voice.
• Analyzing content performance metrics to refine and optimize future content initiatives.

ASSUMPTION: This role requires a strong understanding of cloud computing and technical content creation. The ideal candidate will have experience in creating content for multiple digital channels and be comfortable working with various teams.

📋 Key Responsibilities

✅ Develop and implement content strategies for CloudPe across various digital channels.

✅ Create and manage engaging technical content related to cloud hosting, infrastructure solutions, and industry trends.

✅ Craft tailored content optimized for different platforms: Social Media (Instagram, Twitter, Facebook), LinkedIn professional posts, Reddit community engagement, and website blogs/articles.

✅ Produce press releases and manage distribution strategies to amplify brand awareness.

✅ Coordinate guest blog posts to enhance external visibility and authority.

✅ Collaborate with internal teams (marketing, technical) to ensure consistent messaging and brand voice.

✅ Analyze content performance metrics to refine and optimize future content initiatives.

ASSUMPTION: The role requires a balance of strategic thinking and hands-on content creation. The candidate should be comfortable working independently and in collaboration with other teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field.

Experience: Proven experience of 4+ years in technical writing, specifically within cloud hosting, IT infrastructure, or SaaS industry.

Required Skills:

• Proven experience in technical writing, specifically within cloud hosting, IT infrastructure, or SaaS industry.
• Demonstrable expertise in content planning for diverse digital channels.
• Strong proficiency in keyword research tools and SEO practices.
• Exceptional writing, editing, and communication skills.
• Ability to distill complex technical concepts into clear, compelling narratives for different audiences.
• Strategic thinker capable of planning and executing cohesive content campaigns.

Preferred Skills:

• Experience with content management systems (CMS) like WordPress or similar.
• Knowledge of HTML and CSS for basic content formatting.
• Familiarity with project management tools like Asana, Trello, or Jira.

ASSUMPTION: While the role requires specific technical writing experience, a background in marketing or journalism could also be beneficial. Familiarity with content management systems and project management tools would be an asset but is not strictly required.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and skills. Industry standard for mid-senior level content strategists in Pune.)

Benefits:

• Medical, dental, and vision insurance.
• Employee stock options (ESOP) after the probation period.
• Flexible work hours and remote work options (after probation).
• Professional development opportunities and training.

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely after the probation period.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level content strategists in Pune. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Leapswitch Networks is a leader in IT Services and IT Consulting, specializing in cloud platforms and services.

Company Size: Leapswitch Networks has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Leapswitch Networks was founded in 2006 and has since grown to operate out of 19 worldwide locations, serving over 15,000 customers.

Company Description:

• Leapswitch Networks is a leader in Cloud Platforms since 2006, providing services such as Cloud GPUs for AI/ML and Visual Computing, Platform-as-a-Service (PaaS), Bare-Metal Cloud (Dedicated Servers), Cloud Virtual Servers, and Datacenter Co-location services.
• The company operates out of 19 worldwide locations and serves over 15,000 customers.
• Leapswitch Networks is committed to providing high-quality cloud services and solutions to its clients.

Company Specialties:

• Web Hosting
• Cloud Servers
• Virtual Servers
• Dedicated Servers
• Managed Hosting
• Cloud GPUs
• Bare Metal Servers
• Datacenter Services

Company Website: leapswitch.com

ASSUMPTION: Leapswitch Networks is a well-established company in the IT Services and IT Consulting industry, with a strong focus on cloud platforms and services. The company's size and global presence provide opportunities for growth and exposure to diverse projects.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Content Strategist will report directly to the Marketing Manager and collaborate with various internal teams, including marketing and technical teams.

Work Arrangement: This role is primarily on-site in Pune, with the option for remote work after the probation period.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Chance to develop skills in content strategy, technical writing, and SEO.

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization. The candidate should be eager to learn and take on new challenges as the company continues to grow.

🌍 Location & Work Environment

Office Type: Leapswitch Networks has multiple offices worldwide, with the primary office for this role located in Pune, Maharashtra, India.

Office Location(s): Spectra, Pratik Nagar, Paud Road, Office 410, Pune, Maharashtra 411038, IN

Geographic Context:

• Pune is a major city in the state of Maharashtra, India, known for its educational institutions, IT industry, and cultural heritage.
• The office is located in the Kothrud area of Pune, with easy access to public transportation and nearby amenities.
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous historical sites.

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely after the probation period.

ASSUMPTION: The Pune office provides a dynamic work environment with opportunities for collaboration and growth. The city's cultural and historical attractions offer a unique experience for those living and working in Pune.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations.
• Technical assessment or writing test to evaluate content creation skills.
• Final round of interviews with key stakeholders to discuss career growth and company culture.

Key Assessment Areas:

• Communication skills and ability to articulate complex technical concepts.
• Writing and editing skills, with a focus on creating engaging and informative content.
• Understanding of content strategy and SEO principles.
• Cultural fit and alignment with Leapswitch Networks' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in technical writing and content strategy.
• Include examples of your previous work, such as blog posts, articles, or case studies, to demonstrate your skills and expertise.
• Prepare for the interview by researching Leapswitch Networks and the role, and be ready to discuss your approach to content strategy and SEO.

ATS Keywords: Content Strategy, Technical Writing, Cloud Hosting, IT Infrastructure, SaaS, SEO, Keyword Research, Communication, Editing, Content Planning, Social Media, Press Releases, Guest Blogging, Analytics, Brand Awareness, Collaboration

ASSUMPTION: The application process for this role may vary, but typically involves multiple rounds of interviews and assessments to evaluate the candidate's skills and cultural fit. Applicants should be prepared to demonstrate their expertise in content strategy and technical writing throughout the process.

🛠️ Tools & Technologies

• Content Management Systems (CMS) like WordPress
• SEO tools such as Google Keyword Planner, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira
• Social media management platforms such as Hootsuite, Buffer, or Sprout Social

ASSUMPTION: The candidate should be comfortable using various content management systems, SEO tools, and project management platforms. Familiarity with social media management platforms is a plus but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize our customers' needs and strive to provide exceptional service.
• Innovation: We foster a culture of continuous learning and improvement.
• Collaboration: We work together to achieve our goals and support each other's success.
• Integrity: We act with honesty and transparency in all our interactions.

Work Style:

• Self-starter: The ideal candidate is proactive, motivated, and able to work independently.
• Adaptable: The role requires flexibility and the ability to adapt to changing priorities and projects.
• Team player: The candidate should be comfortable working with various teams and collaborating on projects.

Self-Assessment Questions:

• Do you have a proven track record of creating engaging technical content for multiple digital channels?
• Are you comfortable working with various teams and collaborating on projects?
• Do you have a strong understanding of content strategy and SEO principles?

ASSUMPTION: Leapswitch Networks values candidates who align with their company values and are comfortable working in a collaborative, dynamic environment. The ideal candidate will be a self-starter with strong communication skills and a passion for creating engaging technical content.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Keeping up with the latest trends and developments in cloud computing and technical content creation.
• Adapting to a fast-paced, dynamic work environment with changing priorities.
• Working with diverse teams and stakeholders, each with their own priorities and expectations.

ASSUMPTION: The role may present challenges in managing multiple projects and adapting to a fast-paced work environment. The ideal candidate will be comfortable working under pressure and able to prioritize their workload effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of technical concepts and the ability to create engaging content for a tech-savvy audience.
• While the role focuses on content strategy and creation, there may be opportunities to work on related projects, such as SEO, social media management, or event planning.
• Career progression in this role could lead to opportunities in marketing management, content leadership, or specialized roles within the marketing department.

ASSUMPTION: This role offers a unique blend of technical writing and content strategy, providing opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing a content strategy for a new cloud hosting service, including blog posts, social media content, and press releases.
• Creating a series of technical articles explaining complex cloud computing concepts to a non-technical audience.
• Managing a guest blogging campaign to enhance the company's external visibility and authority.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Content Strategist may work on, demonstrating the role's focus on content strategy, technical writing, and SEO.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Leapswitch Networks support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the company measure the success of its content initiatives, and how will my performance be evaluated?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development. Applicants should tailor their questions to the specific role and company, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience in technical writing and content strategy.
• Prepare for the interview by researching Leapswitch Networks and the role, and be ready to discuss your approach to content strategy and SEO.
• If selected, be prepared to complete a technical assessment or writing test to evaluate your content creation skills.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.