📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Banza
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Food & Beverage Services
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (2 days/week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy to build brand awareness and engagement
- Curating engaging content across various social media channels
- Analyzing performance and reporting on a monthly basis
- Collaborating with influencer partners and external resources
- Light photo/video filming and editing as needed
ASSUMPTION: This role requires a proactive, creative individual with a deep understanding of social media trends and culture, as well as strong organizational skills to manage workload and prioritize tasks.
📋 Key Responsibilities
✅ Own and optimize strategy and content calendar across all social media channels
✅ Immerse yourself in key communities to understand and address consumer sentiment
✅ Curate engaging content and work with influencer partners to secure content as needed
✅ Perform light photo/video filming and editing as required
✅ Provide thought leadership on current trends and best practices in social media
✅ Analyze performance and report learnings consistently, delivering monthly reports
ASSUMPTION: This role involves a high degree of autonomy and requires a self-starter who can manage their workload effectively and adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years in social media management or content creation, preferably in the food/beverage industry
Required Skills:
- Proven track record of building engaged social communities and driving audience growth
- Deep understanding of social media trends and culture
- Strong organizational skills and ability to manage workload autonomously
- Excellent communication and creative storytelling skills
- Proficient in data analysis and reporting
Preferred Skills:
- Experience managing business/brand accounts on relevant social media channels
- Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Basic photo/video editing skills (e.g., Adobe Creative Suite, iMovie, TikTok editing tools)
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year
Benefits:
- Equity in Banza and additional equity incentive bonus
- Medical, dental, and vision insurance starting day one
- One Medical Membership
- Short-term disability and life insurance
- Flexible spending account
- Commuter benefits
- 401(k)
- Paid time off (20 vacation days, 10 holidays, 6 sick days, 2 personal days, birthday day off, and 7+ week sabbatical after 5 years)
- Extended leave and parental leave policies
- Monthly fitness, internet, and phone stipends
- Monthly lunch stipend
- Annual education stipend
- Home office set-up stipend
- Unlimited pasta, rice, and mac
- Quarterly snack box for remote employees
- Lively NYC office stocked with snacks and beverages
- Quarterly in-person and remote events
Working Hours: Full-time (40 hours/week) with flexible remote work arrangements
ASSUMPTION: The salary range is based on market data and internal equity considerations. Individual pay rates may vary based on qualifications, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Banza operates in the competitive food and beverage services industry, focusing on plant-based, sustainable comfort foods made from chickpeas.
Company Size: Banza is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Banza was founded in 2014, with a mission to inspire people to eat more chickpeas and other beans for improved human and environmental health.
Company Description:
- Banza makes comfort foods out of chickpeas, including pasta, pizza, mac & cheese, and rice
- Available in 23,000 stores nationwide and is the #5 pasta brand in the U.S.
- Named one of TIME Magazine's Best Inventions of the Year and Adweek's Best Food Brand
Company Specialties:
- Plant-based comfort foods
- Social media marketing and branding
- Product innovation and development
Company Website: www.eatbanza.com
ASSUMPTION: Banza's focus on sustainability and plant-based products sets it apart in the competitive food and beverage industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to leverage their social media management skills to drive brand awareness and engagement.
Reporting Structure: The Content Strategist will report directly to the Marketing team and collaborate with various departments, including Product, Sales, and Customer Service.
Work Arrangement: This is a hybrid role, requiring on-site presence in New York, NY, for 2 days per week, with remote flexibility for the remaining days.
Growth Opportunities:
- Potential career progression into a senior marketing or management role
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to make a significant impact on Banza's social media presence and brand awareness
ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding marketing department at Banza.
🌍 Location & Work Environment
Office Type: Banza's office is located in New York, NY, and is described as lively, with snacks and beverages stocked for employees.
Office Location(s): 10159 New York, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The office is conveniently located near public transportation, making it easily accessible for employees
- New York City has a competitive job market, with many opportunities for professional growth and networking
Work Schedule: Full-time (40 hours/week) with flexible remote work arrangements, requiring on-site presence for 2 days per week
ASSUMPTION: Banza's office environment fosters collaboration and creativity, with ample opportunities for employees to connect and engage with one another.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Cultural fit and alignment with Banza's mission and values
- Social media strategy and content creation skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of relevant work experience, such as social media profiles you've managed
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company
ATS Keywords: Social media strategy, content creation, data analysis, reporting, brand awareness, engagement, community management, influencer marketing, trend analysis, autonomous work, organizational skills
ASSUMPTION: Banza's hiring process is designed to assess candidates' cultural fit, skills, and potential impact on the company's social media presence and brand awareness.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Reddit, X, LinkedIn)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Photo/video editing tools (Adobe Creative Suite, iMovie, TikTok editing tools)
- Data analysis and reporting tools (Google Analytics, social media analytics platforms)
ASSUMPTION: The specific tools and technologies required for this role may evolve as Banza's social media strategy and content creation processes develop.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Banza is committed to inspiring people to eat more chickpeas and other beans for improved human and environmental health
- Innovative: Banza continually seeks to reimagine comfort foods using plant-based ingredients
- Collaborative: Banza fosters a collaborative work environment, encouraging team members to learn from one another and contribute to the company's success
Work Style:
- Proactive and autonomous: The Content Strategist will be expected to manage their workload independently and take initiative to drive results
- Creative and strategic: This role requires a creative thinker who can develop and execute innovative social media strategies
- Data-driven: The Content Strategist will be responsible for analyzing performance data and using insights to inform decision-making and strategy
Self-Assessment Questions:
- Do I share Banza's mission and passion for promoting plant-based comfort foods?
- Am I comfortable working autonomously and managing my workload independently?
- Do I have a proven track record of building engaged social media communities and driving audience growth?
ASSUMPTION: Banza seeks candidates who are passionate about the company's mission, proactive and autonomous, creative, and data-driven, with a strong understanding of social media trends and culture.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation demands
- Keeping up with rapidly changing social media trends and algorithms
- Collaborating with external partners and influencers to secure content
- Analyzing performance data and reporting on a consistent basis
- Balancing on-site and remote work arrangements effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Content Strategist vs. Social Media Manager: While both roles focus on social media strategy and content creation, the Content Strategist role at Banza places a greater emphasis on data analysis, reporting, and autonomous work
- Industry-specific context: Banza's focus on plant-based comfort foods sets it apart from other food and beverage companies, requiring a unique understanding of the target audience and market trends
- Career path comparison: The Content Strategist role at Banza offers opportunities for professional growth and development within the marketing department, with potential progression into senior marketing or management roles
ASSUMPTION: This role offers unique opportunities for professional growth and development within the dynamic and expanding marketing department at Banza.
📝 Sample Projects
- Developing and executing a social media strategy to launch a new product line, such as Banza's chickpea pizza or mac & cheese
- Collaborating with influencers and external partners to create engaging content for a social media campaign promoting Banza's sustainability initiatives
- Analyzing performance data to identify trends and insights, and using those insights to inform content creation and strategy for Banza's social media channels
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available to the Content Strategist at Banza.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing Banza's social media presence, and how can this role address them?
- How does Banza support the professional growth and development of its marketing team members?
- What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organization?
- How does Banza measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role accommodate remote work arrangements?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in and understanding of the role and company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of relevant work experience, such as social media profiles you've managed
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
