L

SEO Specialist

Linkage Web Development
Full-time
On-site
Angeles City, Angeles, Philippines
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Specialist

πŸ”Ή Company: Linkage Web Development

πŸ”Ή Location: Angeles City, Pampanga

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: Entry to Mid-Level (0-2 years)

πŸ”Ή Remote Status: On-Site

πŸš€ Job Overview

Key aspects of this role include:

  • Optimizing website visibility through SEO strategies
  • Conducting keyword research and analysis
  • Creating backlinks and meta tags
  • Monitoring competitor activity and website traffic metrics

ASSUMPTION: This role requires a strong understanding of SEO best practices and algorithms, as well as the ability to adapt to new trends and updates in the field.

πŸ“‹ Key Responsibilities

βœ… Conduct keyword research and analysis to identify relevant keywords and phrases for website content

βœ… Optimize website content, meta tags, titles, and descriptions to enhance relevance and search engine rankings

βœ… Audit and optimize site speed, mobile-friendliness, URL structures, internal linking, and crawlability

βœ… Implement structured data to help search engines better understand the website's content

βœ… Create high-quality backlinks from authoritative websites to improve domain authority and search engine visibility

βœ… Monitor search engine rankings and identify trends or areas needing improvement

βœ… Report on website traffic, user behavior, and conversions to measure the effectiveness of SEO efforts

βœ… Collaborate with the team to adjust and enhance the SEO strategy based on performance insights and trends

βœ… Prepare detailed reports and updates for clients, covering ranking improvements, traffic growth, and achieved milestones

βœ… Suggest actionable insights for further optimization and discuss the long-term roadmap for SEO success

ASSUMPTION: This role involves a mix of technical tasks, analytical thinking, and client communication, requiring a diverse skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in SEO or a related field

Required Skills:

  • Knowledge of SEO best practices and algorithms
  • Keyword research and content optimization
  • Technical SEO understanding
  • Analytical skills
  • Writing and communication skills
  • Web development knowledge (HTML, CSS, JavaScript)
  • Marketing knowledge (SEO, PPC, social media marketing)
  • Adaptability and project management skills

Preferred Skills:

  • Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
  • Familiarity with local SEO strategies
  • Knowledge of multiple languages (for multilingual websites)

ASSUMPTION: While not explicitly stated, having experience with SEO tools and local SEO strategies would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: PHP 300,000 - 500,000 per year (PHP 20,000 - 48,000/month) with uncapped earning potential on commissions

Benefits:

  • Performance-based salary increases and bonuses
  • Opportunities for career growth (Senior SEO Specialist or Digital Marketing Trainer)

Working Hours: 40 hours per week, with performance reviews conducted every 6 months and annually

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists with 0-2 years of experience in the Philippines.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - This size allows for a more intimate work environment and closer collaboration with team members and management.

Founded: 2013 - Linkage Web Development has been operating for over a decade, providing experience and stability in the industry.

Company Description:

  • Linkage Web Development is a duly registered Philippine corporation
  • Founded by the Murphy brothers in 2013, the company has grown into a well-known local web agency in Baguio City and Angeles City, Pampanga
  • Linkage employs nearly 50 people, including WordPress developers, Laravel developers, ReactJS developers, graphic designers, customer service personnel, and appointment setting staff

Company Specialties:

  • Website development
  • Design
  • Hosting
  • VoIP
  • Support

Company Website: www.linkage.ph

ASSUMPTION: Linkage Web Development specializes in providing comprehensive web services, from development and design to hosting and support, making it a well-rounded agency for applicants to grow within.

πŸ“Š Role Analysis

Career Level: Entry to Mid-Level (0-2 years) - This role is suitable for recent graduates or professionals looking to gain experience in SEO.

Reporting Structure: This role reports directly to the management team at Linkage Web Development.

Work Arrangement: On-Site - This role requires working on-site at the company's office in Angeles City, Pampanga.

Growth Opportunities:

  • After 1-2 years, depending on skills and ability to bring in results, the candidate can graduate to Senior SEO Specialist or Digital Marketing Trainer roles.

ASSUMPTION: This role offers clear career progression paths for motivated individuals looking to advance in their SEO careers.

🌍 Location & Work Environment

Office Type: On-Site - This role requires working on-site at the company's office.

Office Location(s): Angeles City, Pampanga

Geographic Context:

  • Angeles City is located in the province of Pampanga, Philippines
  • The city offers a mix of urban and suburban living, with a population of around 400,000 people
  • Angeles City is known for its vibrant nightlife, shopping, and dining options, as well as its proximity to natural attractions like Mount Arayat and the Puning Hot Spring

Work Schedule: Monday through Friday, Day Shift: 10am - 7pm, Night Shift: 10pm - 7am

ASSUMPTION: Working in Angeles City offers a blend of urban convenience and natural beauty, providing a pleasant work-life balance for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager
  • Background check and offer

Key Assessment Areas:

  • SEO knowledge and skills
  • Analytical thinking
  • Communication and presentation skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO skills and experience
  • Prepare examples of SEO campaigns you've worked on or projects you've completed
  • Research the company and its clients to demonstrate your understanding of their business

ATS Keywords: SEO, keyword research, content optimization, technical SEO, analytical skills, writing and communication, web development, marketing, adaptability, project management

ASSUMPTION: Applicants should focus on demonstrating their SEO skills and experience, as well as their ability to adapt to new trends and updates in the field.

πŸ› οΈ Tools & Technologies

  • SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
  • Web development tools (e.g., HTML, CSS, JavaScript)
  • Project management tools (e.g., Asana, Trello)
  • Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for applicants, as they are commonly used in SEO roles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Adaptable

Work Style:

  • Team-oriented
  • Results-driven
  • Adaptable to changing priorities and deadlines

Self-Assessment Questions:

  • Do you have a strong understanding of SEO best practices and algorithms?
  • Are you comfortable working in a team and collaborating with others?
  • Can you adapt to new trends and updates in the SEO field?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable work environment.

⚠️ Potential Challenges

  • Keeping up with the constantly evolving SEO landscape
  • Managing multiple projects and deadlines
  • Communicating complex SEO concepts to non-technical clients
  • Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges are common in SEO roles and require strong adaptability, communication, and project management skills.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on on-page and off-page SEO tasks, while related roles (e.g., SEO Manager, SEO Consultant) may involve more strategy development and team management
  • In the Philippines, SEO specialists typically earn between PHP 20,000 - 48,000 per month, depending on experience and location
  • Career progression in SEO roles can lead to senior positions, such as Senior SEO Specialist or Digital Marketing Trainer, with increased responsibilities and compensation

ASSUMPTION: Applicants should consider the differences between this role and related positions, as well as the career progression opportunities available in the SEO field.

πŸ“ Sample Projects

  • Conducting keyword research and analysis for a new e-commerce website launch
  • Optimizing meta tags and content for improved search engine rankings
  • Building high-quality backlinks through guest blogging and digital PR

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in the SEO Specialist role at Linkage Web Development.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does the company support the professional development of its SEO specialists?
  • What are the most challenging SEO campaigns the company has worked on, and how were they approached?
  • How does the company measure the success of its SEO efforts, and what KPIs are used?
  • What is the company's approach to staying up-to-date with the latest SEO trends and algorithm updates?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company's approach to SEO.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Linkage Web Development careers page
  • Tailor your resume and cover letter to highlight your SEO skills and experience
  • Prepare examples of SEO campaigns you've worked on or projects you've completed
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.